Danziger’s First-Ever Retail Showcase at Dutch Spring Trials, Week 18

For the first time, Danziger is proud to present a dedicated retail-focused showcase at the Dutch Spring Trials, Week 18!

Join us at Imperial Plants, Anthuriumweg 43, 2665 KV Bleiswijk, The Netherlands.

“This debut is not just another event for Danziger – it marks a pivotal step in how we serve the European market. We’ve identified a growing need for a new kind of dialogue- one that brings together the evolving needs of retailers and the solutions provided by a breeder. That’s why, in partnership with Imperial Plants, we’re excited to introduce tailored retail solutions, focusing on practical ideas and direct collaboration between retailers and us,” says Amir Dor, Director of Sales, Annuals & Perennials.

While some of these innovative solutions and varieties will also be visible at the Flower Trials, the Dutch Spring Trials event will focus on a highly professional retail display and personal one-on-one meetings scheduled throughout Week 18. Here, you’ll see retail-ready concepts come to life: plants will be displayed in 12 cm pots, presented as they would appear in store, either arranged on grower tables or displayed on trollies. This professional display allows you to evaluate the real performance of the varieties in a retail-ready stage. We’ve also developed creative retail solutions and full concepts, designed to spark new ideas for stores and outlets across Europe.

A perfect example of these retail-focused conversations is our presentation of Amazonas™ Petunia.
At first glance, Amazonas may look like another petunia, but it is distinguished by a unique, eye-catching appearance, exceptionally strong genetics, and outstanding shelf life at retail. We pair these advantages with professional retail display solutions, ensuring that your point-of-sale not only looks inviting but actively drives sales and increases turnover. We will also showcase our DURABELLA® combination program – a continuously evolving program developed jointly by our teams in the US and Europe, tailored to local market tastes and designed to create the perfect blend of varieties. DURABELLA® is built to answer practical needs from the field, with thoughtfully curated combinations, all carefully selected and tested for strong performance in stunning displays with longer-lasting appeal for the consumer. During Week 18, we will introduce new and exciting mixes for the coming season, offering retail-ready solutions.

“Our partnership with Imperial makes this focused display possible. We understand that retailers today expect more than just great genetics-they’re looking for complete, ready-to-market solutions, and we’re here to deliver just that,” says Amir Dor. “This new format lets us have real conversations about what matters in-store, provide fresh ideas, and work one-on-one to support our partners’ success.”

We warmly invite all retailers, wholesalers, and buyers to visit our Dutch Spring Trials. To ensure a meaningful meeting and an in-depth look at our concepts, and encourage you to schedule your visit in advance. Schedule here >>

We look forward to welcoming you, exchanging ideas, and discussing tailored solutions for your needs.

Let’s Meet. Schedule your meeting here >>

Danziger Builds Momentum in the Rose Market Ahead of Valentine’s Season

Commercially available varieties with proven market performance

Danziger, a global flower breeder with decades of experience in developing market-driven varieties, continues to strengthen its position in the rose category with a portfolio that is already commercially available and actively used across the industry.

Over recent years, the company has applied the same breeding approach that shaped successful flower categories into roses — focusing on performance, reliability, and market relevance.

As Valentine’s approaches and demand rises, Danziger is seeing growing interest in its rose varieties, supported by real availability from active growers at a time when sourcing confidence is critical.
For the upcoming season, Danziger highlights five commercial rose varieties currently in production and suitable for Valentine’s programs, offering wholesalers and florists confidence during peak demand periods.

A growers’ index with sourcing details is available to support sourcing decisions.
Access the growers’ index here

“Entering the rose category was never about adding another crop,” says Ori Danziger, Deputy CEO at Danziger. “It was about applying decades of breeding experience, genetics, and market understanding to roses — as a long-term commitment to a category where performance, timing, and consistency truly matter.”

SELECTED ROSE VARIETIES

Senti® French Kiss
A dark pink rose with broad market appeal, Senti French Kiss moves easily between premium and large-scale programs. Its balanced color and consistent presentation make it a versatile choice across different markets and customer segments.
Available from growers in Ecuador and Colombia.

Senti® Intensity
With its deep dark red tone, Senti Intensity is designed for high-impact moments. Well suited for premium wholesalers and event-driven
programs, it delivers a bold visual statement when color intensity and
presence matter most.
Available from growers in Ecuador.

Senti® Joyful
Developed with large retail programs in mind, Senti Joyful offers consistency, uniform presentation, and dependable performance — supporting high-volume Valentine’s assortments that require reliability at scale.
Available from growers in Ethiopia.

Alquimia™
Alquimia is designed for the mass market, combining a soft peach
tone with a classic rose look. It integrates seamlessly into mixed
bouquets and standard retail programs, helping buyers build
dependable assortments with broad consumer appeal.
Available from growers in Ecuador and Colombia.

FROM CULTURAL MOMENTS TO EVERYDAY DEMAND

The Experience Economy Has Entered Floriculture

In today’s world, consumers don’t just buy products – they buy moments, moods, and meaning.
Design, fashion, film, and social media continuously shape what people aspire to feel. When a cultural phenomenon captures attention, it does more than entertain. It influences how homes are styled, how tables are set, how events are designed – and ultimately, what people purchase.
For the floral industry, this represents both a challenge – and an extraordinary opportunity.

Beyond Breeding: The New Drivers of Demand

For decades, floriculture has been driven by breeding excellence — stronger stems, longer vase life, better performance for growers, reliability for wholesalers, and quality for florists and event designers. That foundation remains essential.
But in today’s visual culture, performance alone does not unlock full market potential.
Streaming series, viral aesthetics, and immersive design worlds influence how consumers imagine beauty. And when a particular look captures attention, it rarely stays on the screen.
It moves into real life.

When Culture Shapes Consumption

One of the clearest recent examples of cultural influence on aesthetics has been the global success of the Bridgerton series.
With the launch of its new season, the series generated enormous media attention and digital buzz. TikTok feeds filled with Regency-inspired tablescapes. Instagram overflowed with romantic florals, layered centerpieces, and soft, abundant styling. Fashion, interiors, and event design quickly echoed the same visual language. The show did not simply entertain – it amplified an aesthetic where flowers were central to the atmosphere.

Lavish ballrooms overflowing with florals. Dramatic centerpieces. Soft yet powerful color palettes. Flowers were not decorative details – they were central characters in the atmosphere.
When a visual language spreads at that scale, it rarely remains confined to the screen.
Event designers reference it.
Retail environments reinterpret it.
Home stylists adapt it.

Flowers shift from decorative accents to defining elements.
This does not mean consumers consciously decide to “buy Bridgerton flowers.” What happens instead is subtler – and more powerful. The aesthetic normalizes abundance, softness, and floral richness. It reshapes expectations of what celebration looks like.

When expectations evolve, perceived value evolves with them.

Flowers become the bridge between cultural inspiration and real-world experience. And that bridge is where long-term opportunity begins.

In a social media-driven world, aesthetics travel at algorithmic speed. Industries that respond quickly don’t just participate – they gain visibility while the conversation is still unfolding. Cultural moments no longer build slowly over months; they surge across platforms within days. Cultural phenomena do not create demand overnight – but they can accelerate the direction in which desire is already moving.

From Exposure to Desire

Consumer psychology consistently shows that emotional exposure influences purchasing behavior.
When people repeatedly encounter a certain aesthetic — especially one associated with romance, aspiration, and experience — it becomes familiar. And familiarity reduces hesitation.

Visual storytelling creates memory.
Memory creates desire.
Desire seeks replication.
In floriculture, this means that when flowers are embedded in a cultural narrative, they begin to feel less like seasonal commodities and more like emotional essentials.

They are no longer only part of Valentine’s Day.
They become part of a lifestyle.

And lifestyle positioning carries stronger perceived value.

Why This Matters for Florists, Wholesalers — and Growers

When flowers are embedded within a cultural context, several powerful shifts occur:

Perceived value increases
Design possibilities expand
Emotional storytelling becomes easier
Price justification strengthens
Demand stretches beyond a single holiday

Florists gain inspiration that resonates naturally with clients.
Wholesalers gain varieties that come with built-in narrative potential.
Growers benefit when products are positioned not just for performance — but for relevance.

Instead of selling stems, we begin selling atmosphere.
And atmosphere travels further than a single date on the calendar.

Translating Insight Into Action

This past Valentine’s season, we chose to put this thinking into practice.

With the launch of the new season of Bridgerton generating significant buzz across TikTok and Instagram, we identified a real-time marketing opportunity. The floral-rich aesthetic dominating visual culture provided a natural stage for storytelling.
Rather than simply observing the trend, we chose to test how real-time storytelling could translate into floral positioning.

We created four short-form reels, each centered around one of our varieties:

XLENCE® | Gypsophila
SCOOP® | Scabiosa
FRENCH KISS™ | rose
INTENSITY™ | rose

The intention was not to claim immediate measurable impact on sales, but to explore how contextual storytelling can influence perception and inspire new design thinking.

Instead of presenting flowers as isolated product shots, we placed them inside atmosphere – inside narrative – inside a cultural frame consumers were already emotionally engaged with.

When marketing aligns with cultural momentum, it generates inspiration at the florist level, conversation at the wholesale level, and stronger positioning at the grower level.Because when flowers feel natural within an aspirational environment, they begin to feel essential beyond it.

The Valentine’s Series

We created four short-form reels, each centered around one of our varieties:
(To explore how each variety was positioned within the cultural narrative click on the links below):

XLENCE® Gypsophila – Watch the reel
SCOOP® Scabiosa – Watch the reel
SENTI™ FRENCH KISS™ Rose – Watch the reel
SENTI™ INTENSITY™ Rose – Watch the reel

Making Flowers a Habit – Not Just a Holiday

The long-term growth of our industry depends on transforming flowers from occasional purchases into habitual lifestyle elements.

Not only for:
Valentine’s Day.
Mother’s Day.
Weddings.

But for:
Dinner parties.
Home styling.
Personal rituals.
Unexpected romantic gestures.

When flowers are seen as design elements, emotional amplifiers, and storytelling tools, consumption expands organically. Cultural moments like Bridgerton simply remind consumers how powerful flowers can be in shaping experience. Our role – as breeders, marketers, wholesalers, and florists – is to translate that reminder into everyday relevance.

Leading with Creativity – Alongside Genetics

The next chapter of floriculture will not be written by genetics alone — but by how those genetics are brought into culture.
Breeding excellence remains foundational. Without strong genetics — performance, reliability, consistency — storytelling has no substance.
But in today’s market, innovation does not stop at performance.
True leadership lies at the intersection of breeding excellence and marketing imagination.

At Danziger, we are proud not only to introduce new genetics to the market, but also to explore new ways to place them within culture.
Flowers have always carried emotion.
Today, they also carry narrative.
And when flowers become part of the story, they become far harder to forget.

DANZIGER LAUNCHES THE GLOBAL ROSE FESTIVAL 2026

Danziger is set for a series of Rose Open Days (The Global Rose Festival 2026) taking place in

Kenya (16–20.2.2026) and Colombia (24–27.3.2026), with an additional exclusive Open Day in Ecuador (by invitation only).
Registration for the Rose Open Days in Kenya and Colombia is now open

The upcoming Open Days provide growers with three opportunities to evaluate the company’s latest rose introductions while reinforcing Danziger’s growing presence in the global rose segment. Alongside new introductions, visitors will encounter a broad range of established, well-known varieties as well as additional recent releases, offering a comprehensive view of Danziger’s expanding rose portfolio.

“Over the past years, we have significantly strengthened our rose breeding program, investing in genetics that deliver field reliability, production efficiency, and clear market character, said Ori Danziger, the Deputy CEO of Danziger. “Our ambition is to position Danziger as a central and long-term player in the global rose industry, offering growers consistent value and meaningful differentiation, he added.”

SENTI® INTENSITY demonstrates a strong focus on uniformity and field performance.
Its synchronized, symmetrical opening, strong petals, glossy foliage, and stable vase life of up to 14 days provide growers with consistency across production cycles.

SENTI® FRENCH KISS highlights adaptability across growing regions, combining vivid color, balanced head size, strong plant structure, and a thornless pedicel that simplifies handling. Its long vase life and high proportion of uniform stems position it as a reliable commercial option for export programs.

Expanding the portfolio’s differentiation, PISTACHIO KISS™ introduces a distinctive lavender tone framed by a crisp green outer layer. As a spray rose with a large head size and symmetrical opening, it balances novelty with production practicality, supported by good cold tolerance and solid postharvest performance.

CARAMEL DREAM™ adds further diversity with warm brown-sand hues and an exotic garden-style opening.
Its large head size and strong postharvest behavior make it especially suitable for premium and event-driven segments.

Completing the highlight selection, SENTI® JOYFUL combines synchronized opening, high yield, strong petals, and an exceptional vase life of 16–18 days-traits aligned with efficient, large-scale production.

Registration for the Rose Open Days in Kenya and Colombia is now open

About Danziger

Danziger manages hundreds of varieties under Plant Breeders’ Rights. Through collaborative partnerships with growers, Danziger continuously explores new ways to capture the market’s imagination, while staying true to its roots as a family business.

DISCOVER WHAT’S NEXT IN CUT FLOWERS- DANZIGER LAUNCHES ITS 2026–2027 CUT FLOWERS CATALOG

As the floriculture industry looks ahead, Danziger proudly unveils its new 2026–2027 Cut Flowers Catalog — a forward-looking collection designed to meet the evolving needs of growers, wholesalers, retailers, and floral designers worldwide. (Click here for the digital catalog).

With more than 70 years of breeding expertise, Danziger continues to shape the global cut flower market, having introduced successful brands such as XLence® and Million Daisy® (Gypsophila), Scoop® (Scabiosa), Paintball™ (Craspedia), and the breakthrough novelty Unicorn®.

The new catalog features nearly 60 new varieties and three entirely new crops, combining market-driven creativity with proven performance. In addition to its in-house breeding programs, this edition includes new genetic collaborations, introducing crops such as Sorghum, Achillea, and Phlox, further expanding Danziger’s offering. Each introduction is carefully bred to deliver improved productivity, reliability, and consistent results for growers — without compromising on beauty.

Ori Danziger, Deputy CEO of Danziger, said: “This new catalog represents our commitment to delivering practical innovation. We listen closely to the needs of our growers and the market, and translate those insights into genetics that perform in the field, stand out in floral design, and ultimately create real value throughout the supply chain.”

From inspiration to practical tools — everything you need is now just one click away.

HARMONY® | LEUCANTHEMUM
Harmony® Leucanthemum brings timeless elegance with outstanding performance.
Featuring large, impressive single blooms and a strong, upright habit, it is well suited for both open-field and greenhouse production.
Thanks to its naturally branching structure and stem lengths of 40–60 cm, Harmony® is ideal for bouquet production, offering excellent volume, balance, and ease of use for floral design. Easy harvesting, high yields, and strong uniformity make it a reliable choice for growers seeking efficiency without compromising visual appeal.

SKYLER™ DUO CRYSTAL | VERONICA
SKYLER™ DUO Crystal introduces a new level of flexibility to the Veronica category.
This innovative series allows growers to choose between spray-style production or a single-spike format — all from the same genetic line, depending on market demand and production strategy.
With strong, elegant spikes and outstanding uniformity, the SKYLER™ DUO series was recognized at Proflora 2025, earning 2nd Place in the Outstanding Varieties Competition – Linear Inflorescence.

SCOOP® & FOCAL SCOOP™ SERIES | New Additions
The successful Scoop®, Bon Bon Scoop™, and Focal Scoop™ series continue to expand with three standout new introductions:
FOCAL SCOOP™ SUGARPLUM, MASCARPONE SCOOP®, and BLUEBERRY SCOOP®.
From deep, dramatic burgundy to soft creamy white and fresh lavender tones, each variety brings its own character, depth, and refined focal impact to every bouquet.
With strong pedicels, excellent vase life, and gradual opening for extended display, these varieties deliver reliable performance alongside standout beauty. Their well-structured blooms make them ideal both as bold focal flowers and for premium floral designs.

SUNOVA™ | SUNFLOWER
Sunova delivers bold visual impact with rich orange petals and a distinctive, yolk-like center.
A versatile, pollen-free sunflower, it offers two production options: multiple blooms per stem or single-stem harvest per plant.
Supported by sturdy stems and a vase life of over 12 days, Sunova is an excellent choice for bouquet production.

CALMA™ & SENTI® INTENSITY |ROSES
As a relatively new but fast-growing player in the rose category, Danziger is already offering commercial rose varieties that are gaining momentum in the market.
Among this year’s novelties are:
Calma, a refined pink rose from Colombia with strong productivity, symmetrical opening, and an extended vase life.
Sweet Whisperer, a rose characterized by shiny foliage, high production levels, and a symmetrical opening.
Senti® Intensity stands out as a leading variety across all of Danziger’s rose markets widely grown in Colombia and Ecuador, and now successfully commercialized in Kenya. Known for its vigorous growth, strong petals, shiny foliage, and reliable performance, it has proven its adaptability and consistency across diverse growing regions.

GREENPOP™ | CHRYSANTHEMUM
Greenpop™ is a bold green cushion variety with a perfectly rounded, marigold-like form, answering the growing demand for strong green tones in modern floral design.
Its unique flower shape and energetic light-green color create a fresh, distinctive look that stands out immediately, while also offering excellent potential for tinting.
With uniform flowering and reliable post-harvest performance, Greenpop™ combines visual impact with practical value, making it an attractive choice for both growers and the floral market.

About Danziger
Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies; creating extraordinary flower varieties that help customers all along the supply chain, achieve extraordinary success. Powered by one of the flower industry’s largest R&D departments, and with cutting-edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, Danziger supplies elite quality vegetative material to about 1,000 customers in over 60 countries. Danziger manages hundreds of varieties under Plant Breeders’ Rights. Through collaborative partnerships with growers, Danziger continuously explores new ways to capture the market’s imagination, while staying true to its roots as a family business.

UNICORN™ – Danziger’s Revolutionary Flower wins the 2025 Breeder Excellence Award at WFFSA Floral Distribution Conference

Danziger is proud to introduce Unicorn™, an extraordinary new variety that has earned top industry recognition by winning the 2025 Breeder Excellence Award at the WFFSA Floral Distribution Conference in Miami. This prestigious recognition celebrates breeding advancements that deliver outstanding value to growers, florists, and the entire floral supply chain.

Unicorn™

A Flower That Transforms the Industry

Unicorn™ is more than just a stunning new variety—it’s a game-changing innovation designed to benefit every part of the floral journey, from commercial growers to designers and the final customer. Engineered for efficiency and performance, this flower boasts fast growth cycles, high productivity, and exceptional reliability.

At the same time, Unicorn™ is a floral designer’s dream, unlocking a new realm of creative expression. With extra-long stems (90-150 cm), a bold green hue, and a unique texture, it offers unparalleled flexibility—allowing for dynamic, eye-catching arrangements that defy convention.

“Winning the Breeder Excellence Award for Unicorn™ is a recognition of innovation that serves the entire chain — from grower to florist to final customer,” says Ori Danziger, Deputy CEO of Danziger. “We are proud to create a product that inspires everyone to think differently, to design boldly, and to truly step outside the box — just like real unicorns do. With Unicorn™, growers themselves become unicorns — bringing innovation to market and leading the way toward a more creative, inspiring future for the whole industry.”

A Proud Danziger Team Winning the Floral Xcellence Award at WFFSA FDC in Miami

Becoming a unicorn grower

Just as the legendary unicorn symbolizes originality and boldness, Unicorn™ growers are those at the forefront of innovation—delivering something fresh, unique, and commercially impactful to the market. This variety empowers forward-thinking growers to differentiate themselves with a crop that is not only highly productive but also in high demand.

More than just meeting current market trends, Unicorn™ challenges the industry to reimagine floral design. It offers florists and event designers the freedom to create larger, more dynamic, and unexpected installations, ensuring instant visual impact and commercial appeal.

Unicorn™ has already generated excitement across the floral industry, impressing both WFFSA judges and leading floral designers who have experienced its potential firsthand. Offering the ideal blend of efficiency, resilience, and market appeal, this variety provides real value at every stage—from propagation to final presentation.

Why growers love Unicorn™

Rapid growth cycle – ready for harvest in just 12-14 weeks
Optimized space efficiency – planting density of 6 plants per square meter for maximum yield
Resilient and adaptable – designed for consistent, high-quality production
Extra-long stems – 90-150 cm, offering versatility for diverse floral applications
High market demand – its distinct green hue, striking texture, and bold presence make it a standout product that commands attention

Araks Sarkisyan

Araks Sarkisyan

Discover Unicorn™ – where creativity meets innovation

Danziger invites commercial growers, floral designers, and event professionals to explore how Unicorn™ can revolutionize their work. With its unmatched versatility, strong performance, and endless design potential, this award-winning variety is shaping the future of floristry.

Dare to be a Unicorn

Araks Sarkisyan

For sourcing the Unicorn™ and finding out more, click here.

SENTI™ ROSES BY DANZIGER: REDEFINING ROMANCE THIS VALENTINE’S DAY

Valentine’s Day has long been a celebration of love, symbolized by the timeless beauty of roses. This year, Danziger is proud to unveil three captivating varieties from their Senti™ Rose collection, designed to inspire florists and enchant customers. With their rich colors, unique forms, and superior quality, these roses are set to redefine floral design and elevate Valentine’s arrangements to new heights. Now available through leading wholesalers, these varieties are ready to make a lasting impression.

For sourcing the Senti™ collection and connecting with growers, click here.

MEET THE NEW SENTI™ VARIETIES:

Senti™ Intensity – A statement of passion

This deep, velvet-red rose captures the essence of love and commitment. Its high-centered bloom and velvety petals bring an air of classic elegance, making it the perfect choice for traditional and sophisticated arrangements. With a symmetrical bloom structure and an extended vase life,
Senti™ Intensity is a florist’s dream for creating long-lasting, impactful designs.

Senti™ French Kiss – Romantic with a playful twist

Blending charm with sophistication, this bold pink rose infuses any arrangement with vibrancy and romance. Its full garden-style bloom and nearly thornless stems make it ideal for everything from grand bouquets to minimalist centerpieces. The lush, feminine aesthetic of Senti™ French Kiss adds versatility and boldness to any Valentine’s display.

Senti™ Bakea – A soft, vintage beauty

Senti™ Bakea brings a unique twist to traditional Valentine’s florals with its warm peach hue and soft, vintage aesthetic. Its rounded shape and delicate charm exude warmth and depth, making it a standout addition to floral arrangements. With sturdy stems and high durability, this variety ensures lasting beauty and ease of handling for florists.

Why Choose Senti™ Roses for Valentine’s Day?

Extended Vase Life: Keep your creations fresh and vibrant for longer periods, ensuring customer satisfaction.
Exceptional Versatility: Perfect for a range of design styles, from dramatic bouquets to soft, romantic compositions.
Superior Performance: Strong stems, excellent disease resistance, and high productivity offer consistent, reliable quality.

At Danziger, Innovation Blooms

“At Danziger, we continuously push the boundaries of floral breeding to create flowers that evoke emotion and inspire creativity,” said Ori Danziger, Deputy CEO of Danziger. “The Senti™ collection reflects our passion for innovation, offering growers and florists a chance to captivate their customers with premium-quality roses. With exceptional beauty and performance, these varieties deliver not just aesthetic appeal but also reliability and versatility, setting a new standard in floral design.”

A Milestone for Danziger

The commercial release of Senti™ Intensity, Senti™ French Kiss, and Senti™ Bakea marks a significant milestone in Danziger’s legacy of floral excellence. With decades of expertise in breeding, we’ve crafted these varieties to excel in both beauty and performance. Their durability, ease of handling, and visual impact make them indispensable for Valentine’s Day and beyond.

Make this Valentine’s Day unforgettable

This Valentine’s Day, give love the expression it deserves. Choose Senti™ Roses—flowers that go beyond the ordinary, bringing passion, charm, and timeless elegance to every arrangement.

For sourcing the Senti™ collection and connecting with growers, click here.

Check Out Captivating Combinations That Turn Heads at Retail

See the future of combinations and vote for your favorite Durabella® mixes at Danziger’s CAST Display

Schedule your visit today.

Choosing the next generation of well-matched combinations is in your hands. At Danziger’s California Spring Trials event in Gilroy, California, visitors will get to choose their favorite new Durabella® combinations.
The Durabella program is driven by a passion to create beautiful, long-lasting combinations that are easier to grow. Every two- and three-plant recipe is trialed and tested to ensure each variety grows well together, making certain they’re as stunning at the end of the season as they are in spring. Each pre-selected recipe comes packaged together as ready-to-plant cuttings, taking the guess work out of growing captivating combos.
Every year Danziger’s North American and European team members brainstorm different recipes to reflect the latest trends and market needs. This year’s CAST display will feature the new for 2026 combinations as well as several experimental combos for 2027 and beyond. Vote for your favorites, then look for the winning combinations in future catalogs.
Many Durabella recipes include Danziger’s innovative calibrachoa. With several series to choose from, it’s easy to match the right calibrachoa to your chosen application. From hanging basket mixes to premium patio pots, there is a Danziger calibrachoa that is perfect for your combo program. Choose the COLIBRI™ Series when you need a controlled growth calibrachoa – perfect for tidy hanging baskets with little PGRs needed. Looking for a semi-trailing calibrachoa? Look no further than the LIA™ Series with its medium-vigor, vivid colors and distinctive patterns. Danziger’s EYECONIC™ Series offers eye-catching blooms, while the OMBRE™ Series brings a multitude of colors all in one plant.
“Our Durabella program showcases many of our high-performance calibrachoas,” says Ori Danziger, Deputy CEO. “Whether you’re choosing from our Durabella combinations or creating your own recipes, our calibrachoas provide proven performance in mixes and in combinations. Because we’ve trialed them together with other plants, you know you can count on each one to provide season-long beauty.”
Here are a few new for 2026 Durabella Favorites:

Durabella® Berry Spritzer – Add a little sparkle to your combo program with Durabella Berry Spritzer. This three-plant combination features EYECONIC™ Cherry Blossom Improved Calibrachoa, CAPELLA™ Burgundy Petunia and GLOW™ White Lightning Lobelia.

Durabella® Avocado Sushi–This new combo adds a touch of serenity to the garden with bright white and cool greens and purples. Durabella® Avocado Sushi features RAY™ Pistachio Cream Petunia, LIA™ Glaze Calibrachoa and VANESSA™ White Improved Verbena.

Durabella® Hello Fiesta-Create combos worth celebrating with Durabella® Hello Fiesta! This vibrant mix includes Littletunia™ Pink Splash Petunia, CAPELLA™ Hello Sunshine Petunia and VANESSA™ Magenta Verbena.

Durabella® Diamond Horizon Durabella® Diamond Horizon shines bright at retail and in the home garden with CAPELLA™ Magenta Diamond Petunia, COLIBRI™ Pure White Calibrachoa, VANESSA™ Purple Verbena and SALLYFUN™ Pure White Salvia.

Danziger’s 2025 CAST Display is Primed for Success

The right plants make all the difference: 2026 genetics showcase creative solutions for growers and home gardeners
Schedule your visit today.

California Spring Trials is looking brighter and more beautiful with the stunning 2026 lineup of new genetics from Danziger. A visit to Danziger’s CAST display in Gilroy, California, offers a glimpse of the future of horticulture. Along with impressive beauty and color, this new breeding work will showcase innovations for both growers and home gardeners.
“The stage is set for an exciting year at CAST,” said Ori Danziger, Deputy CEO. “We have been working hard to bring new and improved selections that meet grower needs, thrive in tough environme

alibrachoa, a recent National Garden Bureau Green Thumb Award winner. The display will also highlight the SOL LUNA PRIME™ Hybrid Impatiens series. SOL LUNA PRIME™ is a garden game-changer with blooms arriving up to seven days earlier, unmatched uniformity and its flexibility to perform in both sun and shade. Attendees will also be able to vote on their favorite new combination recipes in Danziger’s DurBella® combination program. For years, Danziger has trialed and tested varieties that are both eye-catching and well matched. Each year brings more unique combinations.

ntal conditions and provide outstanding performance at retail and in the landscape. We can’t wait to show you what’s new. Join us for a tour and then take a moment to relax at our Amazonas™ Café.”
Along with the 2026 genetics lineup, the display will also feature other Danziger favorites, like the award-winning lineup of stunning Calibrachoa series, including LIA™ Abstract Lemon Cherry C

CAPELLA™ Hello Sunshine Petunia
Say hello to sparkling yellow blooms that add a touch of sunshine in the garden. CAPELLA™ Hello Sunshine is an early variety with loads of light-yellow flowers. The CAPELLA™ series is available in 23 colors that meet every grower need. It is known for excellent performance in propagation, blooming early enough for any program, and creating a tidy pot with minimal PGR use. CAPELLA™ will continue to grow and gain size in the garden with plenty of bloom power.

VANESSA™ Compact Bicolor Marshmallow Verbena
The VANESSA™ Compact Verbena Series is a must-have for growers and home gardeners with proven mildew resistance, excellent adaptability to environmental changes and long-lasting bloom power. VANESSA™ Compact Bicolor Marshmallow, new for 2026, features sweet, bright white and pink blooms. This series stays compact with little to no PGRs needed.

CASCADIAS™ Lavender Ice Petunia
CASCADIAS™ Lavender Ice Petunia is a showstopper. This addition to the CASCADIAS™ series was a top pick at Danziger’s Michigan trials, and it’s quickly become a favorite. The plant produces large attractive flowers with beautiful veins and a truly unique coloring, with a deep purple center surrounded by silvery lavender hues. This series features a semi-trailing habit that is perfect for premium basics and combinations.

BESTIES™ Dynamic Bicolor Osteospermum
This new osteospermum series celebrates the diverse and vibrant relationships that enrich our lives. BESTIES™ Dynamic Bicolor features blooms that range from orange, peach and lavender-pink. Each of the seven colors in this series were bred and selected for their consistent habit and bloom timing. BESTIES™ can be grown in a warm greenhouse along other spring annuals, offering more flexibility for growers.

NESIA™ Pink Crush Nemesia
This is a new unique bicolor that’s an early bloomer with flowers that last. From soft to vibrant, the shades of pink set against bright green leaves provide stunning contrast and visual appeal. Danziger’s NESIA™ series also has more heat tolerance than other nemesia on the market. Add this compact pollinator favorite to your packs, pots and combo programs.

TRINITY™ Pink Diascia
Two new vibrant colors join the TRINITY™ series showcasing its excellent weather tolerance and staying power. This upright Diascia series holds its large flowers longer, for enhanced shelf life at retail and more enjoyment in the garden. An excellent choice for larger containers and combinations, it is also loved by pollinators. There are four color options in the series, including TRINITY™ Pink and TRINITY™ Salmon, new for 2026.

Danziger Breeding Innovations Create Award Winning Calibrachoa

New genetics focus on grower benefits, well-matched series and stunning performance

What does it take to develop an award-winning calibrachoa variety? Danziger’s LIA™ Abstract Lemon Cherry Calibrachoa, recent National Garden Bureau’s Green Thumb Award winner, showcases how breeding innovations provide benefits to growers.
“When looking to develop or improve a new variety, we always put ourselves in a grower frame of mind,” said Mike Fernandez, Danziger’s market manager for North America. “We are always breeding with a two-fold purpose, determining what can we do to make our varieties better for the grower and more enjoyable for the home gardener.”
For several years, the company has been focusing on developing calibrachoa series that fit specific grower needs, including grouping plants according to size, performance and usage. Danziger’s COLIBRI™ Calibrachoa, for example, are selected for small pot or basket production. Its LIA™ series is perfect for larger pots and hanging baskets. “Growers have told us varieties that are sorted into a series makes things easier for them,” Fernandez said. “When you choose plants from our calibrachoa series, you know you’ll have consistent results across colors and that the plants will perform well in your chosen container. This is one of the factors that is driving our growth in the market.”

Breeding Innovations

Modern calibrachoa breeding has also focused on key factors for both growers and consumers. Keeping plants compact and colorful is a top priority.
“We have focused our breeding work on developing calibrachoa with tighter internodes that keep the plants more compact, yet still packed with blooms,” said Amir Zuker, Ph.D., vice president research and development manager at Danziger. “Compact varieties create a nice selling pot, and the lower footprint allows a grower to pack more pots into an area.” Unique colors, novelty patterns and earlier flowers are also a priority. The impact of varieties like LIA™ Abstract Lemon Cherry show that colors can create excitement about calibrachoa.
Danziger’s breeders are also focused on longevity, with flowers that maintain their color, not only for grower performance but also for outstanding garden performance.

Driven by Research

Trials, both internal and external, are providing insights that are helping Danziger’s create superior calibrachoas.
Trialing in different environmental conditions around the globe has advanced breeding and selection work. In Israel, trials are focused on heat tolerance and stable flowers that don’t burn. In Michigan, where there is a lot of rain, they’re studying flower recovery. In Georgia, they monitor the effects of humidity. Additional trials are taking place in the Netherlands, Germany and other North American locations.
“Calibrachoa will sometimes behave differently under varied environmental conditions,” Zuker said. “We are looking for varieties that are less sensitive to their environment, those that are consistent no matter what.” Zuker points to Danziger’s OMBRE™ Pink Calibrachoa as an example.
“Our trials have shown this variety doesn’t need a dedicated growing condition,” Zuker said. “It behaves no matter what issues or mistakes you may face as a grower, providing strong color and exceptional habit.”

Danziger also spends significant time and resources screening for pH sensitivities and disease in new varieties. Only those that provide outstanding performance are brought to market. The information gathered in these trials also helps their experts spot growing issues early, key to grower success.
“Our advanced trials give us better research results,” Fernandez said. “The data we collect helps us better understand the needs of the market. But we don’t stop there. Our data is paired with conversations with growers. We understand the challenges they face and can offer accurate recommendations for growing.”

Get Inspired for Next Season! Danziger Announces InnovationFest Live Stream Lineup

Mark your calendars now!

Are you ready to jump start the 2026 season? Join the Danziger team for two weeks of live inspiration and conversation at InnovationFest! The global leader in bedding plant and cut flower breeding, and foliage production is going live with Danziger experts and industry leaders to provide an interactive, global experience.

From Nov. 11-21, Danziger will feature live streaming events on its InnovationFest social channels. Experts will be touring the company’s facilities around the world with a first-hand look at breakthrough genetics in bloom. In addition to highlighting the new 2026 varieties, they’ll be showcasing the innovative programs you need to know about. Danziger has also enlisted retail pros to share insights to help your business thrive. Best of all, you will have the opportunity to ask your questions live.

Danziger experts in production, marketing, sales, and customer service will be streaming live from Israel, Guatemala, and Kenya
Martha Kastelein, Green Connector, brings 20 years of international floral industry experience to her Retail Insights presentation on what is trending in the flower and plant business in Europe right now, live from a European garden center
Jared Hughes from Groovy Plants Ranch, a destination garden center in Ohio, will provide retail insights on translating your passion for plants into a memorable customer experience

Access the live events here and be sure to check out the full schedule:

Danziger representatives around the world are also conducting personalized meetings, connecting with customers to highlight new varieties, exciting programs, and unveiling new brands for 2026. Click here to learn more about Danziger’s 2026 season.

You’re Invited! Danziger Announces InnovationFest Live Stream

Take our survey to tell us what topics you want to see covered>>

The Danziger team is making its annual InnovationFest event even more interactive and accessible. As a global leader in bedding plant and cut flower breeding, and foliage production, Danziger will usher in 2026 offerings through InnovationFest Live Stream, an interactive customer experience with digital and social activities geared toward learning, innovating and trailblazing.

“InnovationFest is all about bringing inspiration and added value to the market,” said Ori Danziger, deputy CEO. “As we all prepare for the 2026 season and beyond, our goal is to help the industry continue to grow and transform. InnovationFest gives us an opportunity to showcase our new, breakthrough genetics, in full bloom at our headquarters in Israel. It also offers us a chance to share expanded knowledge in other areas that can help all our businesses grow and thrive.”

We want to know what topics you’re interested in learning more about. Click here to take our survey!

Throughout the month of November, InnovationFest will feature live streaming events. Danziger’s experts will tour different areas of company’s headquarters, and will answer viewer’s questions live.

InnovationFest will cover the most asked for topics in our survey as we host guest speakers sharing their knowledge of consumer behavior, gardening and lifestyle trends and other important topics to help your business flourish.

Danziger representatives around the world are also conducting personalized meetings, connecting with customers to highlight new varieties, exciting programs and unveiling new brands for 2026.

Look for the full schedule of InnovationFest Live Stream events coming soon!

DANZIGER REINFORCES COMMITMENT TO QUALITY, INNOVATION, AND CONTINUOUS IMPROVEMENT

Danziger Does So By Expanding State-of-the-Art Greenhouses to Better Serve Their Customers

We are thrilled to announce the launch of Danziger’s new propagation and rooting area in Colombia. This significant expansion includes the construction of advanced greenhouses, equipped with the latest technology available in the market. These greenhouses feature a ceiling height of nearly 9 meters, ensuring an optimal microclimate and efficient air exchange. Each unit is fully controlled for light, humidity, temperature, and precision fertigation tailored to each of our crops and varieties. Danziger now produces both URC and RC, and we have significantly expanded our production capabilities, to fulfill the current demand and to enable even better customer service.

“These state-of-the-art greenhouses, complementing our existing site, will more than double our production capabilities. This expansion reinforces our commitment to quality innovation and continuous improvement, enabling us to better serve both the Colombian market and other Latin American countries,” said Uri Goldstein, CEO of Danziger Colombia. “Our enhanced facilities allow us to meet the growing demand for our products, expanding the market for our offerings and providing superior quality alongside our excellent genetic” he added.

“As part of our ongoing commitment to providing high-quality, reliable, clean, and consistent availability to our customers, the expansion of Danziger Colombia aligns with our agenda to ensure the success of our customers”, said Eliana Diaz, the Commercial Manager at Danziger Colombia.

We invite you to visit us during the upcoming Chrysanthemum Open Days, where we will present our latest innovations in Chrysanthemums and other diversifications (Week 35 in Rionegro, Antioquia).

About Danziger

Through innovative floriculture, creative collaboration, and a spark of imagination, Danziger strives to develop extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader in bedding plant breeding, cut flower breeding and foliage production backed by one of the largest R&D departments in the world. More than 100 scientists, researchers, and professional breeders work to invent new varieties that are more durable, efficient, profitable, and BEAUTIFUL. Nearly 1,000 customers in more than 60 countries benefit from Danziger varieties. Founded in 1953, the family-owned company

is committed to bringing personal service to its customers. Danziger employs more than 3,000 people worldwide, with its home office and research and development center located in Israel. The company has propagation facilities in Israel, Guatemala, Kenya, and Colombia, and trial locations in Colombia, Ecuador and Michigan. Sales and technical team members are positioned across the globe to ensure the highest quality customer service for all our partners. For more information, visit our website: www.danzigeronline.com

More Than Color: Visitors Share Top Picks from CAST Display

Intensive research leads to an exciting introduction year for 2025 View images from the event here

Visitors to Danziger’s 2024 CAST display in Gilroy, California chose their top picks for 2025, and those choices go beyond new colors, gravitating toward unique solutions for growers. At Danziger, years of research have led to new breeding work that is focused on the future. The company’s new genetics are providing more options for growers, driving success both now and in the years ahead.

“Visitors to our CAST display told us growers are looking for solutions, and better options,” said Ori Danziger, Deputy CEO. “Our goal is to make growing top-quality plant material easier. Our 2025 introductions bring more novelties, and the vibrant bloom colors everyone is looking for, paired with improved resilience, increased adaptability and solutions growers need to thrive.

” Here is a look at visitor favorites:
For the past several years, Danziger’s research and development team has focused on expanding its calibrachoa series. With the 2025 introductions, Danziger’s calibrachoa line-up is deep, with extensive color options and series timed for consistent growth. There are five series to choose from, including the LIA series, chosen for its well branched, medium vigor habit and stunning performance in baskets. LIA Abstract Lemon Cherry Calibrachoa (pictured above) turned heads at CAST, with striking golden yellow flowers accented by a splash of cherry red. Stunning on its own, LIA Abstract Lemon Cherry is also an eye-catching addition to combinations.

Danziger petunia series are also showcasing the benefits of extensive research. New novelties were highlighted at CAST, to rave reviews, not only for color choices, but for consistent series growth and usage options. Danziger offers several petunia series, all with unique characteristics, simplifying the selection and growing process for customers. RAY Shadow was a standout at CAST with its large flowers that start out yellow and mature through hues of rose and purple. With its dramatic eye and color combinations, it will be a standout at retail.

The adaptablity and options provided by the new SOL LUNA PRIME Hybrid Impatiens series garnered attention as well. This series is set to revolutionize the growing experience, offering a shorter finish time. SOL LUNA PRIME blooms up to seven days earlier and is a better option for varying growing conditions than traditional New Guinea Impatiens. It provides excellent uniformity across the colors, making it a great alternative to other series on the market. It also adapts to weather conditions, with outstanding wilting recovery at retail and for the home gardener. Available in six colors, SOL LUNA PRIME blooms and grows in both sun and shade.

The creative combinations of Danziger’s Durabella program are always a main attraction at CAST. Visitors vote on new experimental combinations to be launched in 2026 and get to see their favorites from prior years in full bloom. More than 30 new recipes were showcased.

Visitors were also able to see the high-quality cuttings available from Danziger’s Floresta foliage program. Indoor production at the company’s state-of-the-art facility in Guatemala provides growers with the consistent and reliable supply of superior foliage unrooted cuttings. This year’s event was blessed with beautiful weather that allowed all the new and improved varieties to shine. With on-trend genetics that offer more color, increased adaptability, and dependable performance, Danziger’s global team is more than excited for the 2025 season.

Make 2025 a Gold Medal Season with Danziger

Make 2025 a winning season with Danziger!

2025 Catalog Available Now

Just as the Olympic Games in Paris are getting underway, this summer also marks the start of the 2025 season. Go for the Gold with Danziger’s new introductions, new catalog and a plan to visit us at Cultivate ‘24. Download Danziger’s 2025 catalog for a glimpse into the future of horticulture. In addition to all the gold medal new varieties for 2025, top performing best sellers and a stunning selection of new DuraBella Combinations, the catalog also offers expanded technical product pages including links to all propagation and finishing information. There is also a Breeder’s Choice selection with insider insights and tips for choosing the right plant for every program. Plus, every photo in the catalog is available for download in the Danziger image library.

“As the world gets ready for the thrill of the Olympic Games, we are excited to introduce our top performers for 2025,” said Ori Danziger, deputy CEO. “Backed with breeding innovation, global trialing and testing, and a constant drive for choosing the best performing selections, our varieties are poised to show the world what they can do. We’re here to help you transform 2025 into a successful and beautiful season.” Visit our Cultivate ’24 Booth #1519 in Columbus, Ohio July 13-16 for a personal tour of what’s new, including:

The Spirited Sprinter Team

Revolutionize your hybrid Impatiens growing experience, with this fast-to-finish series. The SOL LUNA PRIME Hybrid Impatiens Series sprints to the flowering finish line, ready to ship up to seven days earlier! This new collection also shows prime adaptability for both growers and home gardeners, with excellent performance in both sun and shade and outstanding wilting recovery. SOL LUNA PRIME stays uniform across all colors, with six hues to choose from including Light Salmon, Pearl, Peach, Orchid, Red and White.

Power Performing Petunias

Gorgeous colors are just the beginning. Danziger petunias are tough competitors that provide powerful garden performance in addition to unmatched beauty. The 2025 lineup is seeing many new superstars joining our different petunia teams.

From CAPELLA to RAY, CASCADIAS to our Red Carpet Collection, there is a Danziger petunia for every program. Be sure to check out CAPELLA Fuchsia Diamond with its new diamond pattern and eye-catching purple and white blooms. This medal-worthy petunia performs well in propagation and stays naturally compact in the greenhouse with minimal PGRs. Another petunia bound for the winner’s podium is Danziger’s RAY Shadow. This color-evolving petunia features a dramatic deep purple, nearly black eye with bold yellow blossoms. The blooms transition through hues of rose and purple, finally maturing to muted purple and bronzy tones. Each petunia in the RAY series features large blooms and a mounded habit that create outstanding hanging baskets and combos.

Competition Ready Calibrachoas

Just like the Olympic pentathlon, Danziger offers five different Calibrachoa series to provide maximum grower flexibility and creativity. Each variety is trialed and tested for pH sensitivity and offers specific characteristics for growing needs. New for 2025, EYECONIC Orange Calibrachoa calls to mind the Olympic flame with vibrant, fiery orange hues and deep contrasting eye that is the hallmark of the EYECONIC series. LIA Spark Lavender brings a new novelty to Danziger’s LIA series for 2025, paired with a striking light and dark purple bloom colors. Chosen for basket production, this series features large flowers and excellent branching. When visiting the Danziger booth at Cultivate ’24, don’t miss our top preforming programs including Floresta Foliage and DuraBella Combinations. Learn more about how our state-of-the-art facility in Guatemala allows us to provide top-quality, consistent and reliable supply of foliage cuttings to the North American market. You’ll also experience how Danziger has rejuvenated the combination category with recipes that are tested for longevity in the garden center and medal-winning performance for the home gardener.Make 2025 a Gold Medal Season with Danziger

CULTIVATING THE FUTURE. CELEBRATING IT NOW.

Get ready for Danziger’s multisensory display at Flower Trials 2024
The Netherlands & Germany, June 11-14

Danziger, a global leader in bedding plant and cut flower breeding, will be showcasing its latest & greatest varieties at this year’s Flower Trials event. For 70 years, Danziger has been at the forefront of genetic innovation with one of the industry’s largest R&D teams, keeping a close watch on growers’ needs and working diligently to address them.

“Our expert breeding team has more than 100 employees worldwide – from scientists to researchers to professional breeders,” said Amir Zuker, Ph.D., VP R&D at Danziger. “We develop new varieties based on a deep understanding of the different markets and growers’ demands. Our teams dedicate years of worldwide testing, improving and perfecting each variety. By performing meticulous routine lab tests on all varieties, including diagnosing symptomatic plants and developing new diagnostic methods and processes, we ensure clean stock materials for the whole value chain—growers, wholesalers, retailers, and end consumers.”

At Flower Trials 2024, Danziger will present exciting new trends in flower breeding and growing based on key advancements in plant genetics. Cultivating the Future is our theme for this year, reflecting our constant investment in innovation and focus on providing future-ready solutions to maximize growth.
Danziger will launch its versatile 2025 catalog at the event, featuring enhanced resilience, increased adaptability, and unstoppable blooming of colors, shapes and patterns.

We have a lot to show for and invite you to take a multisensory tour of our varieties over time and see what makes us unique>>

Here’s a sneak peek of what to expect:

Walk of Fame: Walk the red carpet featuring our DanStars™, Danziger’s most popular varieties to date:
- Enjoy a beautiful display of our renowned varieties, developed and improved throughout the years.
- Learn what makes our DanStars™ so special and why everyone just loves them! Meet SCOPIA® GULLIVER™ Bacopa, AMORE® Petunia, GOLF™ Craspedia, and many more market leaders.
Discover genetics requiring minimal use of chemicals, lower input and reduced labor, ensuring the success of growers everywhere by increased productivity:
- Our Summer Celebration display presents new varieties with natural heat and drought tolerance, including the PAZZAZ™ Portulaca series, Our Scavola lineup and ALONIA™ Angelonia.
- The Grow Green display features varieties requiring minimal to no PGR, such as COLIBRI™ Calibrachoa, AMAZONAS™ Petunia and SOL LUNA™

See the Future – resilient, adaptable, unstoppable! These strong varieties are shaping the future, and will surely grow your business already this season:
- Imagine Resilient Born flowers withstand various challenges and can recover from diseases, pests and adverse environmental conditions.
- Imagine Adaptable adjust and thrive in different environmental conditions, and recover from stresses induced by extreme weather fluctuations.
- Imagine Unstoppable – more blooms, more often. 2025 introductions offer an unstoppable blooming power with consistent and abundant blooms, bold colors and creative patterns.
- Our new varieties are mind-blooming and deliver all these promises:
  - SOL LUNA PRIME™ is a new series of Impatiens which thrives in both sun and shade, adapts to weather conditions, and features outstanding wilting recovery.
  - Novelty additions to the well-known VANESSA™ Verbena series, with proven mildew resistance, excellent adaptability to environmental changes, and long-lasting bloom power.
  - Exciting newcomers to our leading Petunia and Calibrachoa series with bright and unique colors, including LIA™ Abstract Lemon Cherry, RAY™ Shadow, and many more.

Meet the team! Danziger’s international team of experts including our breeders, marketers, sales team and the Danziger family will all be there and look forward to seeing you.

Many more surprises at the event, so let’s meet and talk flowers!

###

About Danziger

Through innovative floriculture, creative collaboration, and a spark of imagination, Danziger strives to develop extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader in bedding plant and cut flower breeding, backed by one of the largest R&D departments in the world. More than 100 scientists, researchers and professional breeders work to invent new varieties that are more durable, efficient, profitable and BEAUTIFUL. Nearly 1,000 customers in more than 60 countries benefit from Danziger varieties. Founded in 1953, the family-owned company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people worldwide, with propagation facilities in Israel, Guatemala, Kenya, and Colombia. For more information, visit our website: www.danzigeronline.com

SPRING FESTIVAL BY DANZIGER: 70 YEARS OF SPREADING FLOWER JOY WORLDWIDE

As the floriculture industry embraces the beauty of this coming spring, Danziger invites all to join in its 70th celebration—a global festival of teamwork, innovation, and the human spirit

As spring emerges with its vibrant tones and blossoms, the floriculture industry reaches its peak, showcasing nature’s breathtaking beauty. Within this spectacle, Danziger is announcing its 70th spring anniversary filled with gratitude and humbleness.

Danziger has been an integral part of the floriculture landscape for seven decades. Founded by the visionary couple Ernest and Zehava Danziger in the early 1950s, the company’s journey began as a testament to love, determination, and the ability to dream big.

From a modest beginning as a small family business, Danziger has blossomed into a global leading player in the floriculture industry, spanning over 63 countries and touching the lives of millions. With more than 3000 employees worldwide, Danziger’s commitment to innovation is evident in its breakthrough assortment.

Yet, amidst its global reach and exponential growth and assortment, Danziger remains true to its familial roots. Three generations of the Danziger family have nurtured the company, each contributing their green thumbs and unwavering passion and dedication. It is this familial bond that has fostered a culture of teamwork, collaboration, and sustainable partnerships—a legacy that continues to thrive.

In reflecting on the past seven decades, Danziger recognizes that its success is not solely measured in numbers but in the diversity of people and cultures it has touched. From every corner of the globe, Danziger’s global family has come together to spread joy and beauty—a testament to the transformative power of the floriculture industry.

Together, let us continue to cultivate beauty and spread joy, honoring our nature and share our legacy to imagine more. We invite you to take part in our spring festival, held in 7 countries, spanning 5 continents, with hundreds of people dancing here.

We will be happy with any comment (❤ , ? or share ) on Danziger cut flowers or annuals & perennials Facebook accounts.

About Danziger

Powered by one of the flower industry’s largest R&D departments, and with cutting-edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, Danziger supplies elite quality vegetative material to about 1,000 customers in over sixty countries. Danziger manages hundreds of varieties under Plant Breeders’ Rights. Through collaborative partnerships with growers, Danziger continuously explores new ways to capture the market’s imagination, while staying true to its roots as a family business.

For more information, please visit our website at: www.danzigeronline.com or contact our marketing team

EXPERIENCE THE FUTURE OF BEDDING PLANT BREEDING AT DANZIGER’S 2024 CAST DISPLAY

Cultivating what’s next for 2025 and beyond

A visit to Danziger’s 2024 CAST display in Gilroy, California will unveil more than just what’s new. It will give you a glimpse of the future. New breeding work is providing solutions for challenges every grower will face, both now and moving forward. Danziger’s 2025 lineup is bringing improved resilience, increased adaptability and unstoppable bloom power in both new and existing varieties.

“Our CAST display will highlight all the ways our genetics thrive in challenging environmental conditions and provide the highest level of performance for growers,” said Ori Danziger, Deputy CEO. “Our focus is on cultivating the future, anticipating the needs of our partners and helping them grow top-quality plant material that growers, retailers and home gardeners will love.”

In addition to all the new for 2025 genetics, visitors will find retail display inspiration, an expanded showcase of Danziger’s cut flower program and breakthrough genetics such as the new SOL LUNA PRIME™ Hybrid Impatiens series. This series is set to revolutionize the growing experience, offering a shorter cycle, blooming up to seven days earlier, with excellent uniformity across the colors. SOL LUNA PRIME™ adapts to weather conditions and home gardener needs as well, with outstanding wilting recovery, and its ability to thrive in both sun and shade. SOL LUNA PRIME™ is available in six colors including Orchid, a vibrant deep pink selection.

LIA™ Abstract Lemon Cherry Calibrachoa
The bold and bountiful blooms of LIA™ Abstract Lemon Cherry Calibrachoa make it a standout new introduction. Loads of brilliant, golden yellow flowers feature an extra special sparkle with a striking splash of cherry. This medium vigor calibrachoa is the perfect addition to hanging baskets and combinations.

VANESSA™ Bicolor Light Pink Verbena
The VANESSA™ Verbena Series is a must-have for growers and home gardeners with proven mildew resistance, excellent adaptability to environmental changes and long-lasting bloom power. Danziger breeders are continuously working on bringing novelties to this well-known series, expanding its color line. VANESSA™ Bicolor Light Pink, new for 2025, is the perfect addition to any combination

CAPELLA^™ Pink Morn and CAPELLA^™ Fuchsia Lace Petunias

The CAPELLA^™ series might just be the perfect petunia for both growers and home gardeners. CAPELLA^™ meets every grower need, performing well in propagation, blooming early enough for any program, and creating a tidy pot with minimal PGR use. CAPELLA^™ will continue to grow and gain size in the garden with plenty of bloom power. This series offers 22 color choices, including two new favorites Pink Morn and Fuchsia Lace. Pink Morn brings a new pattern to CAPELLA^™ with bright pink rims and a multi-colored eye. Fuchsia Lace offers a splash of intense color with a bright rim.

MEGA PAZZAZ^™ Portulaca can handle extreme heat and low water conditions without sacrificing bloom power. The mega-sized flowers grace the garden with striking colors and semi trailing habit. Three new hues join the series in 2025 including the vibrant MEGA PAZZAZ^™Papaya Twist, with attention-grabbing yellow and orange blooms in a new twist pattern.

NESIA™ Tangerine Nemesia

The NESIA™ Nemesia series offers multicolored, early spring blooms that are more heat tolerant than other varieties on the market. New for 2025, NESIA™ Tangerine is covered in bright, orange and yellow color saturated blooms. Each color in the series stays compact, making it perfect for 6 packs. NESIA™ will continue to gain size, filling larger pots.

EYECONIC™ Orange Calibrachoa

Bold, beautiful and intriguing, Danziger’s EYECONIC™ Calibrachoa series features large blooms in gorgeous colors. New for 2025, EYCONIC™ Orange brings juicy citrus colors to the garden, with bright blooms that draw you in with a deep orange eye. Stunning on its own in hanging baskets and containers, this calibrachoa also blends beautifully in combos.

GUATEMALA™ PAPAYA Echinacea

Danziger is growing its echinacea program with a new addition to the GUATEMALA™ series. GUATEMALA™ Papaya features stunning, bright orange blooms that standout in the garden center and in the garden. GUATEMALA™ is a high performing, URC series that flowers in weeks 22 to 24, then provides long-lasting bloom power for the home gardener. This first year flowering perennial requires no vernalization or bulking and is recommended for Zones 5-11.

About Danziger

DANZIGER PROUDLY ANNOUNCES THE LAUNCH OF ITS NEW STATE-OF-THE-ART SHOWROOM AND GREENHOUSE IN ECUADOR

Discover innovation, beauty, and inspiration as they come to life during the first open days’ event taking place in the new showroom.

Danziger, a global breeder of cut flowers and bedding plants, proudly unveils its new showroom in Ecuador, during its first Open Days event, between the 18^th-20^th of March. This groundbreaking facility, featuring a modern house, an extensive greenhouse, and specialized areas designed to showcase a diverse array of floral offerings, and particularly highlighting their Senti™ Roses assortment. This strategic addition was an integral part of the company’s development, emphasizing Danziger’s commitment to continuous innovation and growth in the industry. Recognizing the value it brings to its brand, the showroom becomes a key asset in their go-to-market strategy, showcasing premium products and consolidating their presence in the market.

The facility encompasses a main house with dedicated spaces including a vase life room, meeting room, cold room, and an inviting display area for flowers, along with a reception area for gatherings. The greenhouse hosts a Rose showroom, a Rose breeding area, a Rose genetic bank, and a hydroponic Rose breeding area. In addition to that, a diversification blooming, in which Danziger presents its unique and innovative assortment including Scoop® Scabiosa, Green Dragon®, Enchante™, Skyler™ Veronica, Paintball™ Craspedia and many other crops.

Discover the facility through our video:

Leyla Pinzon, CEO of Danziger Ecuador, highlighted the purpose behind this state-of-the-art showroom, stating, “Our decision was born from the aspiration to provide an immersive, tangible, and personalized experience for our customers. This impeccably designed facility serves as a captivating space for showcasing Danziger’s new rose varieties and diversification products, with a direct interaction with our dedicated technical staff.”.

She further emphasized, “By offering a physical space for customers to see, touch, and engage with our flowers, Danziger seeks to strengthen its connection with clients, spotlight key product features, and potentially increase sales. The showroom serves as a central hub for introducing new floral products and cultivating a richer understanding of the diverse offerings at hand.”

These are two of the roses highlights that are being presented in the new show room:

SENTI™ INTENSITY – A true testament to nature’s beauty and resilience. With its unique features, this rose stands out in every arrangement—no blackening, ensuring enduring elegance. The synchronized and symmetrical opening, paired with vigorous growth, creates a visual masterpiece. Revel in its enduring charm with an impressive vase life. The strong petals exude strength, complemented by glossy leaves that add a touch of brilliance.

ALQUIMIA™ – A true embodiment of beauty and functionality. With its long stems and high yield, this rose radiates grace and abundance. The thornless pedicel ensures easy handling during harvest and postharvest, while its commendable tolerance to Downy Mildew highlights its resilience. Adding to its allure is a beautiful vintage color, making each bloom a timeless masterpiece.

About Danziger

For more information please visit our website at: www.danzigeronline.com or contact our marketing team at: [email protected]

Danziger to Exhibit for the First Time at TPIE

Visit booth #166 to see the future of foliage plants with offerings from Danziger’s new Floresta™ program

For the first time, attendees at the 2024 Tropical Plant International Expo (TPIE) will be able to see the future of foliage plants in person at Danziger’s booth #166. During the event Jan. 17-19 in Fort Lauderdale, Fla., Danziger invites visitors to experience a hands-on, up-close look at offerings from its newest program, Floresta™.

“We are focusing on the future, setting a new standard of foliage plant production with our Floresta program, and we are excited to be able to showcase it as first-time exhibitors at the TPIE,” said Ori Danziger, deputy CEO. “This opportunity allows us to show the high caliber requirements we have for our foliage program, which translates to quality cuttings, stable availability and exceptional delivery service for our customers.”

Danziger, a global leader in bedding plants, cut flowers and foliage production, announced its new Floresta program earlier this year. The program, which offers more than 150 varieties, propagates foliage plants in Danziger’s industry-leading state-of-the-art indoor facility in Guatemala. The consistent and clean growing environment results in reliable plant material and consistent availability to growers. Customers can check live availability at any time.

Unrooted cuttings from Danziger’s farm in Guatemala will be on display at the company’s booth at TPIE. Rooted liners from Moss Hill Foliage, Danziger’s new rooting partner, will also be on display.

“Our booth TPIE will show customers exactly what Danziger offers – high quality and consistent cuttings,” Ori Danziger said. “These offerings are a direct result of the care and attention to detail and precision we and our partners have at the growing stages.”

For more information about the Floresta program, view the catalog or check availability.

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About Danziger

Through innovative floriculture, creative collaboration, and a spark of imagination, Danziger strives to develop extraordinary flowers and foliage to help customers achieve extraordinary success. Danziger is a global leader in bedding plant breeding, cut flower breeding, and foliage production backed by one of the largest R&D departments in the world. More than 100 scientists, researchers, and professional breeders work to invent new varieties that are more durable, efficient, profitable, and BEAUTIFUL. Nearly 1,000 customers in more than 60 countries benefit from Danziger varieties. Founded in 1953, the family-owned company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people worldwide, with propagation facilities in Israel, Guatemala, Kenya, and Colombia. For more information, visit our website: www.danzigeronline.com

Experience Unstoppable Blooms: Danziger Brings the 2025 Season to Life

New videos and images from the R&D Center in Israel available now

Experience varieties that bring enhanced resilience, increased adaptability and unstoppable blooms with live looks from Danziger. New videos and images directly from Danziger’s research and development center in Israel are available now. Brokers, growers and retailers can schedule your personalized preview meeting today. Danziger’s global team is ready to show you the new varieties, series and programs created to help your business thrive.

Can’t wait for the meeting? Get a sneak peek inside Danziger’s greenhouses in Israel in this video, hosted by Ori Danziger, Deputy CEO. The tour brings the experience of the company’s InnovationFest to you, highlighting several varieties that show how Danziger is cultivating the future, including the incredibly adaptable new series, SOL LUNA PRIME^Ô Hybrid Impatiens . SOL LUNA PRIME is revolutionizing the growing experience with a shorter cycle, blooming up to seven days earlier. It also adapts to sun or shade for the home gardener.

“Our 2025 line-up features several new series and additions to existing series, expanding colors and adding value,” said Ori Danziger. “This season we are focusing on solutions for growers, helping them prepare for the future of our industry.”

More details can be found in the presentation.

You can also view additional videos and a gallery of more than 200 images from the greenhouses and displays.

Schedule your virtual or in-person meeting and book your trials today.

About Danziger

‘IMAGINE MORE’ is much more than a slogan, as the Danziger’s founder, Ernest Danziger, celebrates his 100 birthday!

2023 is a special year for Danziger, celebrating 70 years as a company alongside the celebration of the founder, Ernest Danziger’s 100-year birthday on November 16th.

With enthusiasm for flowers, appreciation for beauty, and everything in between, Ernest and Zehava Danziger founded their company in the early 1950s. At that time, they could not have imagined that in 2023, Danziger would produce and sell more than 750 million plants and cuttings worldwide, adding color and happiness to many places in the world.

In the fast-paced world of business and innovation, few individuals leave a mark as indelible as Ernest Danziger has on the floriculture industry. As we reflect on a century of a life well lived, we celebrate a hard-working and creative leader who is blessed with unwavering optimism. Together with his wife, Zahava Danziger, they have built an enduring legacy with their own hands.

Born a century ago, Ernest’s journey commenced on the seat of a tractor, cultivating fields and dreams alike. From these humble beginnings, he sowed the seeds that would grow into a thriving company, a testament to his unwavering determination and the belief that “in work, you will find peace.”

What sets Ernest apart is his ability to think outside the box. He is a true innovator, turning challenges into opportunities and setting the stage for the success of his team. His life story is a testament to the power of creativity and the importance of embracing unconventional paths in the pursuit of one’s dreams.

Besides his entrepreneurial success, Ernest and the Danziger family are well known for their long-lasting partnerships with customers. Ernest was the first to understand that collaboration is not just a business strategy but also a powerful force that could turn aspirations into reality. His life story is a testament to the power of collaboration in building thriving enterprises. This essence is still at the heart of the company and is one of the strongest values of the business.

Now, even at the remarkable age of 100, Ernest is a great ping-pong player, an amazing testimonial for his agility and resilience in both his personal and the professional lives. “It is never as bad as it looks,” he always reassures everyone, even in challenging times like the past month in Israel. “We’ve been through so many challenges together over the years, and we know we have a strong and resilient team, a great country and loyal partners that have become our global friends, and this is all we need in order to overcome any obstacle,” said Ernest at his 100-birthday party.

It is in this same spirit that Micha and Gaby Danziger, his sons, have run the company for the past 47 years, joined by Ori Danziger, the third generation, 12 years ago. Together they continue to build bridges, forge partnerships, and navigate the future with the unwavering belief that with a spark of innovation, passion and dreaming big, we can achieve everything

Danziger Partners with Moss Hill Foliage for Floresta Program

Florida Company will become the first dedicated rooting station for Danziger foliage

Danziger, a global leader in bedding plants, cut flowers and foliage production, is announcing the first dedicated rooting station for its Floresta foliage program. The company is partnering with Moss Hill Foliage, a wholesale grower of tropicals, based in Apopka, Florida.

“Market demand for high quality rooted liners is continuing to increase,” said Mike Fernandez, market manager for Danziger North America. “We wanted to ensure growers have a reliable source for the full Floresta portfolio. We were searching for a partner who could match our quality and customer service standards. Moss Hill has an established reputation for supplying quality products with excellent customer care.”

With Floresta, Danziger is setting a new standard for foliage. The company’s growing facility in Guatemala has taken foliage production indoors, starting with high-quality source material to develop cuttings. Other programs rely on outdoor production, leaving them susceptible to weather concerns. Indoor production allows Danziger to produce top-quality crops and consistent availability. “Adding Moss Hill as a dedicated Floresta rooting partner means growers across North America will have access to those benefits with high quality rooted liners,” Fernandez said.

“We are excited to be part of the Floresta program,” said Asher Decker, Moss Hill Foliage general manager. “Our team is dedicated to providing growers with exceptional plant material. All of our production is completed at one location in more than 140,000 square feet of steel framed-double poly greenhouses. With production at one location, our experienced staff can closely supervise the growing, grading and shipping of our product. Partnering with Danziger fits both our culture and business plan perfectly.”

Interested in adding foliage to your growing program? View the catalog here, and contact your Danziger representative today. You can also view availability here.

About Moss Hill

Established in 1976 and then purchased in 1986 by Larry and Chris Metzler. Moss Hill Foliage is known around the industry for great quality product and exceptional customer service. Under Larry’s leadership Moss Hill changed its focus to providing Tropical Foliage liners to an expanding foliage industry. In 2020 Matt and Stephanie Metzler took over the business with a goal to expand and continue the vision. Moss Hill continues to adapt to an ever-changing world. Our production facility comprises 140,000 square feet greenhouses in Apopka, Florida. Our supervisory staff boasts a total of over 150 years in the Horticulture industry collectively.

About Danziger

Through innovative floriculture, creative collaboration, and a spark of imagination, Danziger strives to develop extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader in bedding plant and cut flower breeding, backed by one of the largest R&D departments in the world. More than 100 scientists, researchers, and professional breeders work to invent new varieties that are more durable, efficient, profitable, and BEAUTIFUL. Nearly 1,000 customers in more than 60 countries benefit from Danziger varieties. Founded in 1953, the family-owned company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people worldwide, with propagation facilities in Israel, Guatemala, Kenya, and Colombia. For more information, visit our website: www.danzigeronline.com

Danziger Announces New Durabella® Combination Digital Catalog

The Company offers more than 30 brand-new combinations available for the 2024 season

View the new catalog here

Danziger’s Durabella® combination program is now bigger than ever. A new digital catalog, released today, features more than 30 new combinations that were not included in the 2024 catalog. That means growers have more combo choices than ever before! Many of the new recipes feature new 2024 genetics as well as trialed and tested favorites. The catalog also offers even more recipes for seasonal combinations that extend well beyond spring.

“The response to many of our trial combos at CAST this year was overwhelmingly positive,” said Lisa Heredia, marketing and key accounts manager at Danziger North America. “These eye-catching recipes bring the colors, textures and overall swoon-worthiness that home gardeners are looking for at retail. For growers, Durabella offers solutions and efficiencies without sacrificing performance. We were excited to bring them to market and didn’t want to wait until next spring.”

With Durabella, Danziger has reinvented combination programs. After years of research, these lower input recipes are the gold standard for combos. With only two or three liners, Durabella combos are a proven time and resource savers for growers. They finish in the same amount of time as traditional higher quantity liner plantings, require less water and look better longer at retail. Home gardeners love the longevity and consistent look too. “We trial each recipe to make sure the plants play well together,” adds Heredia. “Consumers get to enjoy all the plants in the combo all season long, without one plant taking over the whole container.”

Download the new catalog here.

Want to learn more about Danziger’s genetics? Contact us today.

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About Danziger

Through innovative floriculture, creative collaboration, and a spark of imagination, Danziger strives to develop extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader in bedding plant and cut flower breeding, backed by one of the largest R&D departments in the world. More than 100 scientists, researchers, and professional breeders work to invent new varieties that are more durable, efficient, profitable, and BEAUTIFUL. Nearly 1,000 customers in more than 60 countries benefit from Danziger varieties. Founded in 1953, the family-owned company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people worldwide, with propagation facilities in Israel, Guatemala, Kenya, and Colombia. For more information, visit our website: www.danzigeronline.com

INNOVATE WITH US: STAY AHEAD WITH DANZIGER’S 24-25 CUT FLOWERS CATALOG

We are proud to unveil our brand new 2024-2025 cut flower catalog, presenting more than 100 high-quality new varieties!

With just a , you can enter a bright new world of innovative products enabling growers to become pioneers and rapidly respond to market trends and needs. So check out the catalog to stay one step ahead!

As always, we are committed to offering the high-grade cut flower varieties you need to let your business bloom. A few of our novelties will be on display at the upcoming Aalsmeer Trade Fair in the Netherlands. Join us at stand 2.18 from November 7^th to 9th, where you’ll have the opportunity to witness first hand the beauty and potential of our newest novelties. This event promises to be an exciting journey into the world of flowers, and we look forward to sharing it with you.

Danziger, with a tradition of innovation, is also taking full advantage of digital innovations. Our 24-25 Cut Flowers Catalog abounds with features our customers will love, making it easier than ever for growers, wholesalers, and retailers to provide their customers with highlights and customized information using:

Huge assortment of images for viewing and downloading by clicking the link in the digital version or scanning their code (in the back cover of the catalog)
Links to expanded technical information on our website.
Links to videos of specific products

We’d like to turn the spotlight on three striking new varieties showcased in our cut flower catalog:

ENCHANTÉ™: Brilliantly Blue

With its spectacular and truly glowing deep blue color, this captivating new variety has a strong presence, voluminous inflorescence, as well as long, strong and flexible stems.

You’ll be enchanted by this eye-catching variety, with its unique domed shape, that adds a three-dimensional appearance to any arrangement – beautiful both fresh and dried. It has the added benefits of being odorless and having a long vase life.

UNICORN™: Dynamic Blooms

This new and versatile variety, that is a perfect fit for current green trend, offers infinite options for creativity and design styles. Thanks to its flexibility, long stems, abundant inflorescence and strong presence, just adding a few of these uniquely shaped blooms can add freshness and dynamic movement to bouquets, table arrangements and canopies.

SAFORA™ CLASSIC BLUE: Elegance at its Best

SAFORA™ CLASSIC BLUE is a real stunner, with a rare and delicate pastel color that is incomparable and is always in great demand. This high-quality new variety, with its tight-angled inflorescence structure and long and heavy stems, provides extremely high yields of abundant classic blue colored flowers. This much sought after color adds that special touch to any arrangement, ensuring ongoing demand for this unique gem.

About Danziger

For more information please visit our website at: www.danzigeronline.com or contact our marketing team at: [email protected]

Are You Ready for Consumer Demand in 2024? Danziger Showcases Next Generation Genetics

Six Series delivers more for growers, retailers and home gardeners

Danziger varieties are bringing home accolades from across the globe. These top performers bring next-generation genetics that provide solutions for growers, eye-catching displays for retailers and great performance for home gardeners. Here is a look at the top must-have series your customers will be asking for in 2024.

COLIBRI^™ Calibrachoa

Not all calibrachoa perform the same. Different varieties serve different needs for growers and gardeners alike. Danziger’s COLIBRI^™ Series is a controlled growth calibrachoa that requires little to no PGR application. It stays naturally compact making it perfect for 6-packs, small pots and tidy hanging baskets. COLIBRI is available in 23 vibrant colors including stunning Abstract and Bling patterns.

ALONIA^™ Angelonia

2024 is the Year of the Angelonia. The National Garden Bureau has chosen this annual to be part of its Year Of program, drawing consumer attention to its beauty and versatility in the garden. Are you ready for this end-user attention? Danziger’s ALONIA^™ Angelonia angustifolia series captured attention at global trials this year, and for good reason. ALONIA puts on a show from spring through summer with color-saturated blooms and an upright habit. Trialed and tested in Israel, all the ALONIA varieties offer great heat tolerance. They can be grown in small pots but continue to gain size in the garden. There are more than a dozen options in the ALONIA and ALONIA Big series.

CAPELLA^™ Petunia

The CAPELLA^™ series is gaining a reputation as the perfect petunia for both growers and home gardeners. CAPELLA meets every grower need, performing well in propagation, blooming early enough for any program and creating a tidy pot with minimal PGR use. CAPELLA will continue to grow and gain size in the garden with plenty of bloom power. This series offers 18 color choices, making it easy for home gardeners to pick their favorite.

STREAM^™ Compact Lobularia

This isn’t the lobularia of the past. STREAM^™ Compact is next generation breeding that offers everything you love about lobularia and minimizing issues of older varieties. This controlled growth series stays compact in the greenhouse and blossoms for the home gardener, filing out mixed containers, hanging basket and larger containers. It’s also a beautiful landscape plant, binging captivating fragrance that attracts pollinators. STREAM Compact is available in four colors.

GEM^™ Lantana

If you’re looking for reliable summer color, GEM^™ Lantana delivers with bold and bright hues that home gardeners love. This series has been trialed and tested around the globe for bloom cycling, only those varieties that are proven to deliver season-long color are added to the program. Developed in Israel, GEM offers superior heat tolerance for maximum performance in combos, hanging baskets and as ground covers. There are six colors in the GEM series and five options in GEM Compact.

AMORE^® Petunia

There is so much to love with AMORE^® Petunias. Each color in this series offers five hearts on every bloom. This pattern is a favorite with home gardeners, creating eye-catching mono-culture pots, beautiful hanging baskets and unique combinations. AMORE is also stunning planted in the landscape. There are eight varieties to choose from, each one will capture your heart!

Choosing top performers can help your business thrive. Ready to learn more? Visit

to view or download the new 2024 catalog or contact your Danziger representative for more information and availability.

About Danziger

Danziger presented ‘A NEW LOOK OF GYPSOPHILA’ with its MILLION DAISY™ variety, at SAF’s Outstanding Varieties Competition and won the Red Ribbon Award for 2023

The Outstanding Varieties Competition offers growers and breeders from around the world the opportunity to showcase their most outstanding varieties. Danziger is honored to receive the RED and BLUE RIBBON AWARDS for 5 different varieties that were nominated at the SAF’s Outstanding Varieties Competition for 2023.

The MILLION DAISY™ Gypsophila won the Red Ribbon Award. Million Daisy™ stands out among other Gypsophilas because of its distinctive cluster structure. This innovative Gypsophila variety has small flowers bunched in dense and rounded clusters. Its uniform flower opening creates a dense and compact grouping of delicate flowers, bringing an extra dimension to floral arrangements. The strong and flexible stems of Million Daisy™, coupled with these unique clusters with a full and rich appearance, make it an ideal choice for bouquets and centerpieces.

The ALMENDRA™ SOLKISS Chrysanthemum won the Blue Ribbon Award. A flower that radiates like the sun with its vibrant yellow color. With a remarkable vase life of over 20 days, it’s a versatile choice as a spray or disbudded, perfect for any arrangement. Its vibrant green foliage remains fresh, complementing its sunny disposition. “Almendra Solkiss” easily absorbs colors, and showcasing its impressive inflorescence structure, that creates attractive display in sleeve. Its strong stems and uniform top flowering, along with white rust tolerance, make it the ideal floral choice for every occasion.

The SKYLER™ SPLASH PINK Veronica won the Red Ribbon Award. One of the stars in our new spray series of Veronica. This exquisite variety delights with over 4 stunning flowers per stem. The rich, deep color open in perfect harmony, creating a mesmerizing display. With an impressive vase life exceeding 14 days, it’s a long-lasting symbol of beauty. SKYLER™ SPLASH PINK synchronizes its flowering without the need for vernalization, offering effortless elegance. Its long spikes, ranging from 12 to 18 cm, add movement in your arrangement as much as you like and to spikes up any bouquet.

The AMOR™ ALEGRIA Chrysanthemum won the Red Ribbon Award. A radiant burst of sunshine in the world of flowers. Its vibrant yellow shade, accentuated by a powerful green center, brings boundless joy to any setting. It has cold tolerance and can easily be tinted. “Amor Alegria” boasts an extraordinary vase life of over 20 days, ensuring enduring beauty. Plus, its white rust tolerance makes it a top choice for all your floral needs.

The FELICIDAD™ HIPPIE Chrysanthemum won the Red Ribbon Award. A captivating flower with a green center that truly catches the eye. Its strong and shiny foliage adds to its undeniable allure. With over 7 radiant flowers per stem and an impressive vase life of over 25 days, “Felicidad Hippie” embodies the essence of enduring happiness.

About Danziger

For more information please visit our website at: www.danzigeronline.com or contact our marketing team at: [email protected]

Danziger Brings Nature’s Inspiration to Cultivate

Danziger Brings Nature’s Inspiration to Cultivate

Danziger invites you to embrace the beauty of nature as we kick off the 2024 season at Cultivate. Learn more about what Breeding In Tune with Nature can mean for your business by scheduling a time to meet with Danziger’s North American Team. Visit to schedule your visit.

“Harnessing the power of nature to provide solutions for our customers is our focus for 2024 and beyond,” said Ori Danziger, deputy CEO. “Combining science and creativity is giving us powerful genetics that provide natural drought tolerance, lower input needs, and varieties that take less labor to grow, all while still providing more and longer-lasting blooms. These benefits help growers, retailers and home gardeners.”

The theme also focuses on embracing the beauty of nature and its ability to create a connection to the world around us. Natural hues, lush foliage and vivid colors can help develop a feeling in the garden. From creating calm in the chaos to adding vibrancy and joy to our lives, plants offer an opportunity for creative expression.

Meet with us at Cultivate to learn more about the exciting opportunities for 2024, including Danziger’s new foliage program, Floresta^Ô. Floresta is setting a new standard in foliage. By bringing production indoors, to a clean environment, Danziger is creating high-quality, uniform cuttings. These consistent crops mean more consistent availability for our customers.

You’ll also learn more about the new DuraBella combinations and 2024 introductions such as AMAZONAS^Ô Plum Cockatoo petunia, COLIBRI^™ Tangerine Calibrachoa, and BLAZING STAR^™ Bidens.

Ready to learn more? Visit to view or download the new 2024 catalog or contact your Danziger representative for more information and availability.

We’re looking forward to seeing you at Cultivate! Schedule a time to meet in person .

Danziger Announces Imagine More Scholarship Program

Company partners with the Horticulture Research Institute to elevate the future of the industry

Danziger is celebrating its 70^th anniversary by focusing on the future. To mark this milestone, the company is partnering with the Horticulture Research Institute to develop a new scholarship. The Danziger Imagine More Scholarship Fund is the latest investment in the future of the industry.

“We are very proud of the past 70 years and our growth from a small family farm to one of the leading floriculture companies,” said Ori Danziger, deputy CEO. “We are blessed to be a part of this beautiful industry, to create innovative new varieties and to have the best customers and partners to grow with. Today is about recognizing the blessings of our history. I can’t think of a better way to honor my grandparents – the founders of our company – Ernest and Zehava Danziger – who will celebrate their 100 birthday soon, than supporting the future of our industry.”

Throughout its history, Danziger has always placed a high value on innovation and the power of imagination. “Supporting young students has been a core value for us,” added Ori Danziger. “We have given away more than 200 academic scholarships in Israel. This year we’ve decided to extend our scholarship program to horticulture students in the U.S. We believe that welcoming a new generation with creativity and passion into the business will keep supporting our industry’s growth.

The Danziger Imagine More Scholarship Fund will provide assistance to help horticulture students reach their full potential.

About Danziger

DANZIGER LAUNCHES “HAPPY YELLOW DAY” CAMPAIGN

DANZIGER LAUNCHES “HAPPY YELLOW DAY” CAMPAIGN
Inviting the global floral industry to celebrate the arrival of spring

As March approaches, the floral industry around the world begins to feel the subtle shift toward spring. While the calendar marks the season on March 21, for many florists, growers, and wholesalers the real beginning of spring is often signaled by something much simpler: the arrival of yellow flowers.

Inspired by this shared industry moment, global breeder Danziger is introducing a new campaign initiative called Happy Yellow Day, a worldwide celebration inviting the floral community to mark the beginning of spring each year on March 21.

To introduce the initiative, Danziger released a short campaign video inviting the global floral industry to join the celebration and help turn Happy Yellow Day into a shared tradition the industry can celebrate together each year. (WATCH THE CAMPAIGN VIDEO)

The concept draws inspiration from the well-known “Yellow Flowers Day” tradition in several South American countries, where people celebrate the arrival of spring by giving yellow flowers to loved ones. Danziger’s initiative expands this idea to the global flower community, turning it into a moment that connects florists, designers, growers, wholesalers, and flower lovers around the world.

“The idea behind Happy Yellow Day reflects a deeper truth about the floral market,” said Ori Danziger, Deputy CEO at Danziger. “The goal of this initiative is not to promote a single flower or product, but to create a shared industry moment. Spring rarely begins when the calendar says so. In flower shops and wholesale markets, the season often begins the moment yellow enters the display.”

In retail environments, color plays a powerful role in shaping customer perception. Yellow flowers reflect light, brighten displays, and immediately signal renewal and optimism — helping shift the atmosphere of a shop from winter to spring.

Because of this unique visual and emotional impact, yellow flowers are often among the first varieties to appear in spring window displays and early seasonal bouquets.

To celebrate the moment, Happy Yellow Day invites participants across the industry to share yellow flowers on March 21 — whether through shop displays, floral installations, social media posts, or simple bouquets shared with customers and loved ones.

Florists, growers, wholesalers, and designers around the world are invited to take part by sharing yellow flowers, displays, and creations on March 21 under the message: #Happy Yellow Day.

Each year on March 21, the floral community is invited to take part in the celebration — reminding the industry and its customers alike that sometimes spring begins not with the weather, but with the first yellow bloom.

About Danziger
Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies; creating extraordinary flower varieties that help customers all along the supply chain, achieve extraordinary success.
Powered by one of the flower industry’s largest R&D departments, and with cutting-edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, Danziger supplies elite quality vegetative material to about 1,000 customers in over 60 countries.
Danziger manages hundreds of varieties under Plant Breeders’ Rights. Through collaborative partnerships with growers, Danziger continuously explores new ways to capture the market’s imagination, while staying true to its roots as a family business. For more information, please visit our website at: www.danzigeronline.com or contact our marketing team at: [email protected]

Celebrate Nature’s Beauty for the 2024 Season

Celebrate Nature’s Beauty for the 2024 Season
Learn more about how Breeding In Tune with Nature makes Danziger different
View the new catalog HERE
The 2024 season is here! Celebrate the beauty of nature with Danziger’s new 2024 catalogs. In addition to detailed information on all the company’s annuals, foliage, programs and perennials, this edition is loaded with features growers need including:

New for 2024 – Each image in the catalog will include a download link. This feature makes it easier than ever for growers to provide highlights and customized information to their customers.
Links to expanded technical product pages including all propagation and finishing information.
Season extender DuraBella Combination suggestions.
Tips for choosing the right plant for every program.
Breeder’s Choice selections and insights.

“Our 2024 catalog showcases how Danziger is Breeding In Tune with Nature,” says Ori Danziger, deputy CEO. “We harness the power of nature to develop varieties that capture the attention of home gardeners and offer key solutions for growers. We combine creativity and science to introduce varieties that offer natural drought tolerance, stand up to heat and allow for lower inputs and less intervention – all while still providing long-lasting beauty.”
Meet with us at Flower Trials or Cultivate to learn more about the new DuraBella combinations and 2024 new varieties such as AMAZONAS Plum Cockatoo Petunia, COLIBRI™ Tangerine Calibrachoa, and BLAZING STAR™ Bidens.
2024 is also a milestone year for Danziger. The company is celebrating its 70th Anniversary, reflecting on the blessings of the past and focusing on creating the brightest future with our partners. “We have so much to celebrate in 2024,” adds Ori Danziger. “Come join us as we connect the world with the beauty of nature.”

Danziger Brings Nature’s Inspiration to Cultivate

Schedule your Cultivate visit today!

You’ll also learn more about the new DuraBella combinations and 2024 introductions such as AMAZONAS^Ô Plum Cockatoo petunia, COLIBRI^™ Tangerine Calibrachoa, and BLAZING STAR^™ Bidens.

Ready to learn more? Visit to view or download the new 2024 catalog or contact your Danziger representative for more information and availability.

We’re looking forward to seeing you at Cultivate! Schedule a time to meet in person .

About Danziger

Celebrate Nature’s Beauty for the 2024 Season

Learn more about how Breeding In Tune with Nature makes Danziger different

The 2024 season is here! Celebrate the beauty of nature with Danziger’s new 2024 catalogs. In addition to detailed information on all the company’s annuals, foliage, programs and perennials, this edition is loaded with features growers need including:

New for 2024 – Each image in the catalog will include a download link.
This feature makes it easier than ever for growers to provide highlights
and customized information to their customers.
Links to expanded technical product pages including all propagation and
finishing information.
Season extender DuraBella Combination suggestions.
Tips for choosing the right plant for every program.
Breeder’s Choice selections and insights.

Meet with us at Flower Trials or Cultivate to learn more about the new DuraBella combinations and 2024 new varieties such as AMAZONAS^Ô Plum Cockatoo petunia, COLIBRI^™ Tangerine Calibrachoa, and BLAZING STAR^™ Bidens.

2024 is also a milestone year for Danziger. The company is celebrating its 70^th Anniversary, reflecting on the blessings of the past and focusing on creating the brightest future with our partners. “We have so much to celebrate in 2024,” adds Ori Danziger. “Come join us as we connect the world with the beauty of nature.”

About Danziger

Danziger Brings Nature’s Inspiration to Flower Trials

Danziger Brings Nature’s Inspiration to Flower Trials
Join in the celebration at our locations in The Netherlands and Germany and you could win a trip to our headquarters in Israel!
In our industry, we are inspired every day by the power, beauty and opportunities nature provides. At Danziger, that inspiration is driving our business for 2024.

“We chose Breeding In Tune with Nature as our theme for 2024 for many reasons,” says Ori Danziger, deputy CEO. “It’s more than a
catchphrase for us. We strive to create varieties that harness the power of nature. Our goal is to develop genetics that offers solutions powered by nature – including natural drought tolerance, lower input needs, and varieties that take less labor time to grow, all while still providing more and longer-lasting blooms. These benefits help growers, retailers, and home gardeners.”

The theme also focuses on embracing the beauty of nature and its ability to create a connection to the world around us. Natural hues, lush foliage and vivid colors can help develop a mood in the garden. From creating calm in the chaos to adding a vibrancy and joy to our lives, plants offer an opportunity for creative expression.

Creativity Meets Science
Creativity is a driving force in Danziger’s breeding work too. Breeders pair state-of-the-art technologies with their own creative drive. “Part of the act of cultivation is to take varieties found in nature and improve their properties,” says Amir Zucker, VP R&D at Danziger. “We take inspiration from nature and return to nature a better, more beautiful and stronger species, able to withstand extreme environmental conditions such as heat and drought.”

Join us at Flower Trials for a look at inspiring new collections, horticulture trends and marketing programs.
We also have a few fun activities for you! Here is just a glimpse of what you’ll experience 13-16 June 2023.

An Israeli Happy Hour
We will be featuring falafel and beer Tuesday till Thursday afternoon at our location in The Netherlands.
Join us from 15:30-18:00, at Imperial Plants.

You can win an exclusive trip to Israel
Take part in our raffle and you could be on your way to visit our headquarters and R&D center. The winner will get the chance to attend our annually NovemberFest event, get a sneak peek of future genetics and meet our team of experts. You will also be treated to warm Israeli hospitality, including great food and a fieldtrip to visit Jerusalem and some of Israel’s other finest attractions. Register for the raffle at either of our sites.

Garden to Vase™– New Program

Bringing the outdoors in just got easier. The new Garden to Vase program offers trialed and tested flower varieties from Danziger’s world-class cut flower genetics that are perfect for self harvest and creating beautiful bouquets. This program makes it easy for growers to provide home gardeners with the satisfaction of growing, nurturing, and harvesting cut flowers.
With Garden to Vase, it’s easy to Grow. Cut. Enjoy. Repeat.

AMAZONAS™ Petunias – New introduction

AMAZONAS™ Plum Cockatoo is the plant that will grab your attention at first glance, At all of our trial sites around the globe, this novelty petunia is making waves. It brings hues of deep, rain forest green and a more natural, wild habit to the garden. Its calming colors provide a beautiful backdrop of natural color that is especially striking when paired with foliage plants.

BLAZING STAR™ Bidens – New 2024
Danziger’s new generation of Bidens brings bright color and loads of blooms to the category. BLAZING STAR™ features bicolor deep orange blossoms that are outlined with bold yellow. The blooms are pollinator magnets, with the dark orange color serving as a landing beacon for bees. These mid-sized, early-flowering Bidens are well-branched and require little to no PGRs. They’re
outstanding additions to landscapes, containers and combinations.

Pink Nebula™ Salvia – New 2024
Danziger’s Salvia nemorosa provide out-of-this-world performance in the garden, with colorful blooms that cover the plant all summer long. These early and uniform Salvia nemorosa feature colorful blooms atop strong stems and don’t require vernalization or bulking. New for 2024, Pink Nebula™ brings striking, rosy-pink color that will turn heads at the garden center. This new salvia is similar in habit and performance to Danziger’s popular Dark Matter™ variety.

So, what does In Tune with Nature mean? “It’s about being inspired,” says Ori Danziger. “It’s about
embracing the gifts nature has given us and empowering plants with technology-driven breeding. It’s about
sharing the beauty of nature through flowers.”

About Danziger

Through innovative floriculture, creative collaboration, and a spark of imagination, Danziger strives to develop extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader in bedding plant and cut flower breeding, backed by one of the largest R&D departments in the world. More than 100 scientists, researchers, and professional breeders work to invent new varieties that are more durable, efficient, profitable, and BEAUTIFUL. Nearly 1,000 customers in more than 60 countries benefit from Danziger varieties. Founded in 1953, the family-owned company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people worldwide, with propagation facilities in Israel, Guatemala, Kenya, and Colombia. For more information, visit our website: www.danzigeronline.com

DANZIGER WILL PRESENT THEIR CUT FLOWERS NOVELTIES AT FLOWER TRIALS & IFTEX EVENTS

Danziger, a leading global floriculture company, is happy to announce its participation in two major upcoming events this coming June. These events provide an excellent opportunity to experience Danziger’s latest innovations and developments in the floriculture industry.

Growers, wholesalers, retailers, exporters, and industry professionals, will have a unique opportunity to view Danziger’s full flower assortment at IFTEX Kenya, taking place from June 6th to June 8th. In parallel to the IFTEX event, Danziger Kenya will host visitors in Danziger Open Days taking place in Beauty Line farm, in Naivasha, between the 6^th and the 9^th of June. Following these events, Danziger will also showcase their products at the Flower Trials event in the Netherlands, taking place from June 13th to June 16th at Imperial Plants facilities (for the full details check the Flower Trials site).

Danziger’s display will showcase an array of innovative products, including Million Daisy™ and XLence® Gypsophila, Paintball™ Craspedia, Skyler™ and Skyler Splash™ Veronica, Enchante™ Limonium, Scoop® Scabiosa, Senti™ Roses, Chrysanthemum, Green Dragon, Gerbera and many more. Among these novelties will also be presented a brand new soon to come variety of Rumex.

“We are excited to welcome our customers to these special events and to share our latest innovations,” said Ori Danziger, Deputy CEO. “This year is extra special for us, as we are celebrating our 70^th anniversary and we want to celebrate it together with our customers. Therefore, Flower Trials visitors are invited to visit our display area and to join us for a daily Happy Hour from 15:00pm with some drinks and delicious falafel”, he added.

For more information and to schedule a visit at Flower Trials, please contact us at

Here is a sneak peek to two of Danziger’s novelties that will be presented:

RUMEX – The newly introduced Rumex variety is an ideal fit for the current green trend. With its flexible inflorescence shape, long stems ranging from 90 to 150cm, abundant flowers, and strong presence, this variety offers endless options for creativity. Its graceful and flowing movements, coupled with its feminine softness, make it a perfect addition to any floral arrangement or design. Furthermore, Rumex can stand alone and still make a bold statement.

ENCHANTE™ LIMONIUM is a captivating new variety that combines the best of both worlds. With a stunning deep blue color and magical white glitter, its voluminous inflorescence is sure to catch the eye. The variety boasts strong and flexible stems that range from 60-80cm in length and do not break easily, all while being odorless. The Enchante™ Limonium also maintains its color even when dried and has an impressive vase life.

About Danziger

For more information, please visit our website at: www.danzigeronline.com or contact our marketing team at: [email protected]

Garden to Vase

Danziger to launch a new program at Flower Trials Tailored for home gardeners.

Garden to Vase allows the home gardener to grow, nurture and collect fresh flowers
from their own garden.

Danziger is proud to open the 2024 season at Flower Trials with an innovative new concept: Garden to Vase, enabling consumers to get the best from their gardens: GROW. CUT. ENJOY. REPEAT

As a part of this new and innovative concept, Danziger has leveraged its experience in cut flower breeding to the selection of the most suitable cut flower varieties for home cultivation and to ensure the finest results for the end consumer.

The Garden to Vase program includes several cut flower varieties that were tested and selected according to the best garden performance and appearance.

Garden to Vase includes Festival® Pink Lady Gypsophila, Focal Scoop™ Dark Purple Scabiosa, Solar Glory® Solidago and Skyler™ Blue Veronica and more.

Now more than ever, it is clear that gardening is a wonderful way to connect with nature, enjoy healthy outdoor activity and experience a sense of well-being and balance from lovingly growing flowers (in soil or pots).

Danziger’s Garden to Vase varieties are designed to deliver all these benefits and more.

Nothing compares to growing, nurturing, and collecting fresh flowers from your garden – the sense of accomplishment and delight in the lovely, natural-looking flower bouquets in your home (or a beautiful gift to someone you love).
DIY growing of bouquets at home is a sustainable and natural way to enjoy the joy of flowers, while buying less and contributing to the preservation of our environment and planet.

“At Danziger, we’re excited to bring the joy and beauty of nature straight from the garden into every home by offering our new Garden to Vase line of bedding plants.

This new concept creates value throughout the entire supply chain – from young plant producers, growers, retailers to the end-consumers”, says Ori Danziger, deputy CEO.

At this year’s Flower Trials, alongside the launch of this promising program, Danziger will present its novelties, highlights, and assortments for the 2024 season, including annual, perennial, and cut flower varieties.

Book your visit at Danziger’s sites to discover the new collections, hottest horticultural trends and marketing concepts inspired by nature. >>>

About Danziger

Through innovative floriculture, creative collaboration, and a spark of imagination, Danziger strives to develop extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader in bedding plant and cut flower breeding, backed by one of the largest R&D departments in the world. More than 100 scientists, researchers, and professional breeders work to invent new varieties that are more durable, efficient, profitable, and BEAUTIFUL. Nearly 1,000 customers in more than 60 countries benefit from Danziger varieties. Founded in 1953, the family-owned company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people worldwide, with propagation facilities in Israel, Guatemala, Kenya, and Colombia. For more information, visit our website: www.danzigeronline.com

Danziger Announces Top Picks from CAST, Adds Even More DuraBella™ Combos for 2024

Innovative breeding in tune with nature delivers must-have varieties and combinations

Visitors to Danziger’s CAST display were treated to bold colors, soothing, natural tones, and eye-catching combinations. The celebration of breeding in tune with nature also offered visitors their first in-person look at Floresta™, Danziger’s foliage program.

“One of the great things about CAST is the feedback we receive from visitors,” says Lisa Heredia, marketing and key accounts for Danziger North America. “It is exciting to learn what other experts in our industry believe will be the top crops and trending colors for upcoming seasons. This year we heard loud and clear that our customers need more combo options.” The company displayed nearly 100 experimental DuraBella™ combinations set to be chosen as 2025 introductions. Because of the need, several will now be available for the 2024 season.

Here’s a look at the top varieties and DuraBella combinations as chosen by this year’s visitors.

AMAZONAS^™ Plum Cockatoo Petunia

A beautiful example of breeding in tune with nature, AMAZONAS™ Plum Cockatoo had heads turning at CAST. This unique petunia pairs lush green hues with vivid, tropical purples to create truly eye-catching blooms. It brings a bit of the rainforest to gardens everywhere, creating a calming backdrop of natural color that pairs well with foliage plants in the garden.

COLIBRI^™ Tangerine Calibrachoa

COLIBRI™ Tangerine adds a punch of vivid citrus color to any container or garden space. The deep orange blooms are exceptionally striking. COLIBRI is an early flowering, controlled growth series that requires very little PGRs, making it the perfect choice for small pot production and tidy hanging baskets.

BLAZING STAR^™ Bidens

Danziger’s new generation of Bidens brings bright color and loads of blooms to the category. BLAZING STAR^™ features bicolor deep orange blossoms that are outlined with bold yellow. These mid-sized, early flowering Bidens are well branched and require little to no PGRs. They’re outstanding additions to landscapes, containers and combinations

A sample of the top DuraBella combos for 2024 included Eye Candy™, Chalk Art™ and Pop Culture™.

You can see all the new DuraBella combinations in this video. More information on the added combos will be available soon.

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About Danziger

The 2024 Danziger CAST Experience

Celebrating the beauty breeding in tune with nature brings to the world

Danziger is making 2024 a beautiful and innovative growing season by celebrating all of the ways nature inspires modern breeding. In addition to showcasing the new 2024 genetics, California Spring Trials attendees will get a sneak peek at new growing programs and retail display concepts. They’ll also get a behind-the-scenes look at the ways nature inspires Danziger’s technology-driven breeding.

“In our industry working with nature brings so many benefits,” says Ori Danziger, Deputy CEO. “From growers to retailers, landscape professionals to home gardeners, plants offer a connection to the world around us. Our 2024 genetics celebrate that connection and nature’s ability to bring calm in the chaos, adding more beauty into our lives.”

Here is a look at just some of the exceptional, new 2024 varieties visitors will be seeing at Danziger’s display in Gilroy, CA. Book your visit today!

ALONIA™ BIG Cherry Angelonia

Beautiful and early blooming, these new Angelonia angustifolia put on a show from spring through summer. New colors being introduced for 2024 include ALONIA™ BIG Cherry. This variety’s bright, fuchsia blooms captured attention at Danziger’s InnovationFest, quickly becoming a customer favorite. All the ALONIA series offer great heat tolerance and an upright habit. They can be grown in small pots but continue togain size in the garden.

COLIBRI™ Spark Purple Calibrachoa

Danziger is adding a little spark to the COLIBRI™ Calibrachoa series with a new special pattern. COLIBRI™ Spark Purple features a sunburst-style eye that adds depth and intrigue. This early flowering, controlled growth series requires very little PGRs, making it the perfect choice for small pot production and tidy hanging baskets.

AMAZONAS™ Plum Cockatoo Petunia

Danziger’s brand-new petunia had heads turning at InnovationFest. AMAZONAS™ Plum Cockatoo brings a bit of the rainforest to gardens everywhere. Lush, green hues pair with vivid, tropical purples to create a truly unique petunia. This unique variety brings a calming backdrop of natural color that pairs well with foliage plants in the garden.

OSTICADE™ Twilight Moon Osteospermum

The new colors of the OSTICADE™ Osteospermum series have people wondering if it’s one plant or a combination. These new Osteospermum ecklonis bring a variety of colors to one plant. OSTICADE Twilight Moon creates a multi-color look all in one variety, featuring sunny yellows, deep pinks, and sunset oranges. The OSTICADE series’ semi-trailing habit creates stunning hanging baskets and patio pots and can be grown in a warm greenhouse with no cooling needed.

LIA™ Spark Pink Calibrachoa

Danziger’s medium vigor calibrachoa series will get an electric new pattern in 2024. LIA™ Spark Pink Calibrachoa brings beautiful pink blooms highlighted by a sunburst eye pattern to the series. These well-branched calibrachoas create stunning baskets and combinations.

GEM™ Pearl Lantana

When you think of summer color, lantana tops the list. Because it was developed in Israel, Danziger’s GEM™ Lantana series offers superior heat tolerance. Both GEM and GEM Compact have been tested and trialed extensively for bloom cycling and are proven to provide loads of flowers even in hot weather. The bright white and yellow blooms of GEM Pearl Lantana are a must-have for late spring and summer programs.

AMORE™ Princess Pink Petunia

Home gardeners will swoon over the new addition to the AMORE™ Petunia series. AMORE Pink Princess features five lovely, soft-pink hearts on every bloom. This heart pattern creates eye-catching pots, beautiful hanging baskets and unique combinations.

Powerful, Groundbreaking Perennials

Danziger perennials offer growers flexibility and the long-lasting flower power every home gardener craves.

GUATEMALA™ Gold Echinacea

Danziger is adding a new echinacea series to its 2024 collection. GUATEMALA™ Gold features golden sunset-hued petals that surround beautiful tall cones. GUATEMALA Gold flowers in weeks 22 to 24, then provides long-lasting bloom power for the home gardener. It is the second URC echinacea to hit the market (Danziger’s award-winning PANAMA™ Red was the first.) GUATEMALA is a first-year flowering perennial with no vernalization or bulking required.

LAYLA™ Presto Blue Lavender

Danziger’s LAYLA™ series of Lavendula angustifolia is one of the earliest flowering English lavenders on the market. LAYLA™ Presto Blue is even earlier – up to ten days earlier than the original blue. Presto Blue brings more beauty to the garden too, flowering from spring into the heat of summer with larger, eye-catching blooms. This first year flowering perennial does not require vernalization or bulking.

Pink Nebula™ Salvia

Danziger’s Salvia nemorosa provide out-of-this-world performance in the garden, with colorful blooms that cover the plant all summer long. These early and uniform Salvia nemorosa feature colorful blooms atop strong stems and don’t require vernalization or bulking. New for 2024, Pink Nebula™ brings striking, rosy-pink color that will turn heads at the garden center. This new salvia is similar in habit and performance to Danziger’s popular DARK MATTER variety.

CAST visitors will also get a chance to learn more about Danziger’s new foliage program. Floresta™ is setting a new standard in foliage with reliable plant material and consistent availability. The company is propagating and supplying foliage plants from their state-of-the art facility in Guatemala. Danziger Guatemala is in full production of more than 150 varieties will more being introduced regularly.

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About Danziger

Through innovative floriculture, creative collaboration, and a spark of imagination, Danziger strives to develop extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader in bedding plant and cut flower breeding, backed by one of the largest R&D departments in the world. More than 100 scientists, researchers, and professional breeders work to invent new varieties that are more durable, efficient, profitable, and BEAUTIFUL. Nearly 1,000 customers in more than 60 countries benefit from Danziger varieties. Founded in 1953, the family-owned company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people worldwide, with propagation facilities in Israel, Guatemala, Kenya, and Colombia. For more information, visit our website: www.danzigeronline.com

DANZIGER CONTINUES TO CELEBRATE AND EMPOWER WOMEN FLORIST IN 2023- PRESS RELEASE

It’s time to celebrate women in the flower industry!

We were thrilled with the results from last year’s International Women’s Day campaign and delighted by the wealth of positive feedback and compliments from our floristry industry colleagues. Once again, we invited Alison Bradley to reach out to four very special, very different and successful women in the floristry world. Each woman has their own story to tell and their own perspective on the position of women in floristry. Their views are very different and there are some common bonds, but each woman reveals just how determined and strong they are to have achieved success.

Betty Finkelstein, our Global Brand Manager at Danziger, described the motivation and purpose of this unique campaign and the Danziger Live Facebook community that we’ve built. “We believe that building a platform where the florists’ community can share their knowledge, exchange thoughts and ideas, find inspiration and network, can promote the entire flower industry. We feel that our International Women’s Day campaign is a gateway for those who are starting out or who want to grow to learn from women who have achieved success. The Danziger Live page includes tips on business management, marketing strategies, and even design techniques.”

Drumroll please, here they are, the Danziger stars! The four talented women selected this year to excite and empower florists:

ARTISTIC CHIC WITH MONIEK VANDEN BERGHE

There has been much debate about the difference between a florist, a flower arranger, a floral designer and a floral artist. In the case of Moniek Vanden Berghe, she blows all the arguments right out of the park because she is without question – all of those. Moniek is an artist who became a florist and then, through her books, revealed to the floral world a fresh approach to design. In turn this led to an increase in contemporary, chic bridal floristry.

WHY THRIVING ON CHALLENGES HAS MADE HANNEKE FRANKEMA WHO SHE IS?

There will be those in the flower industry who think that Hanneke Frankema’s success is like a fairy tale, but nothing could be further from the truth. Hanneke’s dedication to her craft and hard work is legendary in the industry. She thrives on a challenge. Like all of us, she has had her disappointments, but she has used them to help her ‘grow’. She embraces everything as an opportunity to learn. Together with her partner Nico, she is building a large studio where she will teach.

WHY THE WORLD OF COMPETITION OPENED THE DOOR FOR DEBORAH DE LA FLOR?

For those who do not believe that taking part in competitions encourages participants to ‘grow,’ they need look no further than the international career of Deborah De Le Flor. She has not only had the privilege of representing her Country in the World Cup, but has gone on to become a judge, and, together with her husband Gus, founded the Gateway to the Americas International Floral competition in 1996. This is now considered to be the premier floral competition throughout the Americas

DISCOVER AN UNSELFISH APPROACH WITH LINDA JOHNSEN

There is something special about a florist who has the respect of those who know and work with her but is also the ‘mother of invention’. How many of us I wonder use the handmade wire armatures fashioned out of stub wire? But do you know who was the first to invent them? Linda Johnsen is the person behind the world-famous ‘Linda Technique’. More than that, she is co-founder of the amazing Shishi organization. She has a quiet approach to floristry, but Linda is an encyclopedia of knowledge and floral experience

*** For the full campaign visit Danziger Live & Danziger Cut Flower Facebook pages***

ABOUT DANZIGER

For more information, please visit our website at: www.danzigeronline.com or contact our marketing team at: [email protected]

Int. Women’s Day 2023 – Press Release

So, who will be nominated in this years’ International Women’s Day campaign?

Join us to meet 2023’s most inspiring women in the floral industry

Danziger’s International Women’s Day Campaign, established in 2022, is a perfect opportunity to celebrate the achievements of talented women that we can all learn from.

We’re excited in the run up to this year’s nominations! Building on the great success and enthusiastic response to last year’s campaign, we invite you to follow us on the Danziger Live Facebook group as we shine a spotlight on women who are stars in the floristry industry. We’ll bring the stories of women florists and designers that bring their unique talents and perspectives to the world of floristry / floriculture. As typical of a women led campaign – this is not a competition, but rather a merit-based selection aimed at celebrating these successful and uplifting women and helping other women in our industry to continue to flourish.

Selecting only 4 women was a real challenge. Working with Alison Bradley – editor of Fusion Flowers magazine and co-founder of the international Floral Fundamentals platform – we invited her to choose inspiring florists from around the world. We all have a lot to learn from their experiences and personal stories, told in their own words and accompanied by images that showcase their distinctive work.

Alison will introduce them by revealing her thinking behind their selection. Then it will be your turn – we‘d love to hear what you have to say about these accomplished women.

Women for Women

“We at Danziger were amazed last year by the touching response to our International Women’s Day campaign and were both enchanted and delighted by the support expressed by female colleagues – women to women” said Betty Finkelstein, Global Brand Manager at Danziger. “In short, our message is let’s inspire and empower each other to reach new heights and continue to make a positive impact by acknowledging and praising each other’s wonderful accomplishments” she added.

Join our Danziger Live group and Danziger Cut Flower Facebook pages to stay up-to-date with this upcoming campaign.

About Danziger

For more information, please visit our website at: www.danzigeronline.com or contact our marketing team at: [email protected]

Danziger – In Tune with Nature and Grower’s Changing Needs

Flexible ordering brings peace of mind

It’s the nature of the business – last minute changes, unexpected weather and shifting needs mean growers require flexibility in ordering. Danziger delivers by offering more than just high-quality cuttings, they bring customer service to a new level with flexible ordering in two stages, with unrivaled turnaround time.

Danziger’s newly expanded, state-of-the-art facility in Guatemala can offer last-minute changes as late as the Friday before shipping the following week. First cutoff for all changes is as late as Tuesday at 5:00 PM Eastern. That means if you need to change or add to your order, and there is availability, the changes will be shipped with your current order.

If you have a production plan change or an opportunity with a last-minute customer request, Danziger can help you take advantage of the sales opportunity. Last minute new orders or additions to existing orders are accepted as late as 5:00 PM Eastern on Friday and will ship the following week. This exceptionally fast turnaround time offers growers additional peace of mind.

This flexibility is especially notable in the company’s new foliage program, . Danziger’s indoor production makes all the difference and is unique in the industry at this scale. By producing foliage cuttings indoors, Danziger can provide a cleaner environment without weather concerns. It allows them to produce more consistent cuttings which means more consistent availability for their customers.

“We are growers at heart,” says Mike Fernandez, Danziger market manager North America. “Customer service is built into everything we do. We know that late and cancelled orders, missing product, and other ordering hassles can be hard. That’s why we’re working hard to bring not just higher quality cuttings, but also more consistency to the industry. We really want to make things easier for our customers.”

About Danziger

Danziger Floresta™ is the Future of Foliage

Danziger Floresta^™ is the Future of Foliage

Danziger is setting a new standard for foliage plants in North America

The future of foliage plants is happening now. Danziger is creating a new standard of foliage production, bringing reliable plant material and consistent availability to growers across North America. The new program, called Floresta^™, will offer more than 150 varieties, with more being introduced regularly. Floresta^™ translates to forest, bringing to mind a collection of lush, beautiful plants from a tropical rainforest.

The company is propagating and supplying foliage plants from their state-of-the art facility in Guatemala. Danziger Guatemala is in full production of leading different crops including peperomia, philodendron, pothos, dieffenbachia, and many more. “The days of low-quality foliage cuttings and inconsistent availability are gone,” says Mike Fernandez, market manager for Danziger North America. “Other foliage programs are done outdoors, under banana trees where the rainy season can cause serious problems. We’re taking production indoors to a clean environment and starting with high-quality source material to develop cuttings. Indoor production gives us a better environment with no weather concerns, allowing us to produce consistent crops and make availability more consistent too.”

“Our facility in Guatemala is known for supplying the highest quality, clean genetics for annuals and perennials,” says Omri Cohen, chief executive officer of Danziger Guatemala. “We have exceptionally high standards and sanitation protocols for our production. We’re bringing those same standards to our foliage program. This is going to create very uniform, high-quality cuttings and stable availability in North America.”

Floresta will feature the same consistent and reliable supply information as Danziger’s annuals and perennials as well, with online availability and continuous weekly inventory updated regularly. “Customer service is a key differentiator for Danziger,” adds Cohen. “Our service offers reliability, flexibility and last-minute ordering you will find only at Danziger.
This includes our foliage program – something that is totally new in the market. That means when you order a product from Danziger, it’s yours. We stand by our orders.”

Recent expansion at Danziger Guatemala brings the total greenhouse area to 25 acres (approximately 10 hectares). The farm’s greenhouses feature state-of-the-art technology, optimizing production for each different type of crop. Staff at the Nueva-Santa Rosa facility is also expanding, with more employees specializing in foliage production.

With 70% of consumers calling themselves ‘plant parents’, houseplants are a trend that is here to stay. “As consumers learn more about the benefits of plants, their interest will continue to grow,” adds Fernandez. “Having cleaner cuttings and reliable availability is not only good for growers, it’s also great for retailers and will keep consumers engaged and growing.”

Interested in adding foliage to your growing program? Contact your Danziger representative today. For information on the full FLORESTA™ assortment visit

Danziger Floresta™ is the Future of Foliage

Danziger is setting a new standard for foliage plants in North America

Interested in adding foliage to your growing program? Contact your Danziger representative today. For information on the full FLORESTA™ assortment visit

About Danziger

Danziger Celebrates InnovationFest Success

Danziger launches the 2024 season breeding in tune with nature

14/12/2022 14:12

The stage is set for a beautiful and innovative growing season. Danziger’s InnovationFest kicked off 2024 by celebrating the beauty of nature. Customers and partners from more than 50 organizations around the world visited the company’s R&D facility in Israel during the month-long celebration. In addition to getting a first look at new 2024 genetics, attendees were provided with inspiring program ideas, new display concepts and introduced to ways nature inspires the Danziger’s technology-driven breeding.

The event also doubled as a birthday celebration for Danziger’s owners, Zehava and Ernest Danziger, who turned 97 and 99 respectively. The couple founded the company in the early 1950s and have shared their passion for growing ever since. Ernest Danziger characterized the celebration and the beauty of Danziger’s introductions as miracles, inviting the attendees to “enjoy their days in Israel and to return home to cultivate our plants, who’s roots are from the soil of the Holy Land.”

InnovationFest also offered virtual learning opportunities including an educational webinar on “Navigating the New Consumer,” available on-demand here. Danziger representatives are also providing one-on-one tours of the 2024 new varieties and marketing concepts. Contact your Danziger representative to learn more.

At this year’s event, new varieties were showcased in program groups, based on their benefits to growers.

Summer Celebration

Danziger’s state of the art facilities and world-class breeders come together to create exceptional varieties. Because these new selections are created in Israel’s hot and arid climate, you know they’ll provide excellent heat tolerance. The Summer Celebration program features GEM™ Lantana, MAI TAI™ Mimulus, ALONIA™ Angelonia angustifolia, and Danziger’s popular Portulaca series just to name a few.

ALONIA™ Series

Beautiful and early blooming, these new Angelonia angustifolia put on a show from spring through summer. 2024 will see the new ALONIA™ Purple and three new colors of ALONIA™ BIG. Both series offers great heat tolerance and an upright habit. They can be grown in small pots but continue to gain size in the garden. ALONIA™ BIG Cherry was a customer favorite at InnovationFest, with bright, fuchsia blooms. ALONIA™ BIG Grape and Bicolor ALONIA™ BIG Pink Improved bring the BIG series to a total of seven colors. The new ALONIA™ Purple is the sixth color in that series.

ALONIA™ Purple

Best for Baskets

Danziger is putting specific emphasis on breeding for consistent performance. Creating the right size plants gives growers flexibility and provides opportunities for lower inputs. The Best for Basket program includes LIA™ Calibrachoa, HARMONY® COLORFALL™ New Guinea Impatiens, OSTICADE™ Osteospermum ecklonis and more, including a new COLIBRI™ Calibrachoa pattern.

Danziger is adding a little spark to the COLIBRI™ Calibrachoa series with a new special pattern. COLIBRI™ Spark Purple features a sunburst style eye that adds depth and intrigue. This early flowering, controlled growth series requires very little PGRs, making it the perfect choice for small pot production and tidy hanging baskets.

COLIBRI™ Spark Purple

The WOW Factor

If you’re looking for varieties that grab consumer attention at retail, Danziger’s WOW factor collection is it. These true showstoppers varieties offer spectacular color, unique patters and loads of blooms that turn heads at the garden center. GOLF™ Beauty Imp Craspedia globosa, SALLYFUN™ Blue Lagoon Salvia farinacea, CAPELLA™ Hello Petunia hybrida are just a few of the WOW Factor plants.

CASCADIAS™ Vibrant Pink, part of the CASCADIAS™ Petunia series is the latest Danziger introduction offering the WOW factor. CASCADIAS Vibrant Pink provides glowing, hot-pink blooms that cover the plant. Perfect for hanging baskets or cascading in the landscape, this petunia draws gardeners in.

CASCADIAS™ Vibrant Pink

Powerful, Groundbreaking Perennials

Danziger perennials offer growers flexibility and the long-lasting flower power every home gardener craves.

GUATEMALA™ Gold

Danziger is adding a new echinacea series to its 2024 collection. GUATEMALA™ Gold features golden sunset hued petals that surround beautiful tall cones. GUATEMALA™ Gold flowers in weeks 22 to 24, then provides long lasting bloom power for the home gardener. It is the second URC echinacea to hit the market (Danziger’s award-winning PANAMA™ Red was the first.) GUATEMALA™ is a first year flowering perennial with no vernalization or bulking required.

GUATEMALA™ Gold

Join in the celebration and kick off your season with Danziger’s 2024 varieties.

Growers are encouraged to Book Your Trials today!

Growing In Tune with Nature for 2024

Danziger celebrates the beauty of nature at InnovationFest events

Nature gives us the beauty of colorful blooms, brings a sense of calm to our chaotic lives, and offers a reason to connect to the world around us. 2024 is a celebration of that beauty and the innovative ways Danziger works in tune with nature to help growers share flowers throughout the world.

Join in the celebration and kick off your 2024 season at Danziger’s InnovationFest. You’re invited to travel to Israel to experience all the new genetics and creative programs in person and participate in several inspirational virtual events that showcase Danziger’s mission to bring the beauty and of nature to your customers. “The last few years saw record numbers of homeowners turning to gardening,” says deputy CEO Ori Danziger. “Our goal as an industry is to keep those gardeners engaged. For 2024, Danziger’s new genetics and programs give gardeners a reason to connect to nature and a reminder of all the wonderful benefits growing can give.”

Danziger is also in sync with the needs of growers, providing the ability to do more with less. Our breeders work in harmony with nature to create varieties that require fewer interventions, including lower PGR use, limited heating requirements, and in general, less hassle for the grower. All without sacrificing the performance and eye-catching wow-factor at retail.

Virtual Events

Webinar

Join Danziger on October 27th for an inspirational webinar on Navigating the New Consumer. This TED-talk style discussion will deliver valuable information on inspiring consumers at retail, reaching more customers with social media and understanding consumer trends.

Virtual Presentations

Schedule a virtual meeting with your Danziger representative to receive a one-on-one tour of the 2024 varieties and new marketing ideas. You’ll also review programs that fit your specific needs and experience the difference flexible and personalized customer service can make to your business.

Live Event in Israel – November 6th to December 1st

Visit Danziger’s R&D center in Israel to experience the innovative genetics in person. This year’s event will include a tour of all the new varieties with eye-catching displays to engage your customers and the end consumer. You’ll see how nature inspires our technology-driven breeding, how our location naturally drives heat-tolerance, and how creativity develops standout varieties home gardeners want to include in their garden.

We will also be highlighting our DuraBella combination program, Danziger perennials and all-new categories including:

Garden to Vase

Bringing the outdoors in just got easier. The new Garden to Vase program offers trialed and tested flower varieties from Danziger’s world-class cut flower genetics that are perfect for cutting and creating beautiful bouquets. This program makes it easy for growers to provide home gardeners with the satisfaction of growing, nurturing, and harvesting cut flowers. With Garden to Vase, it’s easy to Grow. Cut. Enjoy. Repeat.

The “WOW Factor” squad checks all the boxes.

These are the show stopping varieties that grab your immediate attention and are truly eye-catching at retail.

A few of these beauties are Danziger’s Petunia CASCADIAS™ Vibrant Pink new for 24, Salvia farinacea SALLYFUN™ Blue Lagoon, Craspedia GOLF™ Beauty Improved and more.

These plants are distinctive due to their spectacular colors, special patterns, flower abundance and unique appearance. This is what makes them stand out from the rest.

DuraBella® Combination Program

Danziger is bringing 11 stunning new DuraBella® combinations to growers in 2024. Taking a cue from nature’s preferred growing process, these two- and three-plant combos just fit better in the basket. More room and less crowding mean DuraBella combos require less water and have increased longevity in the garden center and for the end consumer. Even though they require fewer inputs, they finish in the same amount of time as a traditional six- or nine liner planting, saving growers time and money. Best of all they feature varieties that play well together, growing to create long-lasting, premium hanging baskets and container combos.

Experience Danziger’s passion for your growing success at all these InnovationFest events. We look forward to seeing you!

The New Consumer Era: Navigating Your Business

Take part in a free webinar to explore the latest market insights and learn how the green industry can drive better sales

11/10/2022 12:10

Danziger is powering up for the 2024 season, by providing new ways for customers and partners to connect and learn. Join in the kick off your next season at Danziger’s InnovationFest.

You’re invited to an inspirational virtual event that will provide you an insight on of ways to connect with everyone throughout the supply chain – right down to the end consumer.

The event takes place on October 27th , 2022, at 15:00 CET.

The webinar will feature three experts in trends, marketing and visual merchandising.
From emerging consumer trends, to creating an enjoyable in-store shopping experience, and sharpen your social media skills, this webinar is designed to help you grow your business. We’ve chosen top experts to not only inspire you, but provide you with tools to kick start your sales.
Whether you’re a rooting station, a grower, landscape designer, or retailer you will find it interesting and insightful.

Keep Up with the Latest Consumer Trends

Manuel is the chief trend hunter at Chlorosphere, a global green-industry consulting firm. Manuel will present the latest trends that are inspiring consumers and how you can correlate these trends into robust plant sales and effective marketing campaigns. “Trends are the only guideline professionals have to anticipate what to produce and how to present their brands and products to consumers,” Manuel explains. “Society changes, and as professionals, we need to feel the heartbeat of the market. The success comes when the rhythms are joined to draw the collections of tomorrow.

Enhance the Point-of-Sale Experience & Increase Sales

Join Joe Baer and his creative team from ZenGenius as they teach us how to stimulate the 5 senses with biophilic design in the garden center and how to create a splendid experience. This isn’t just for the retailers in the audience. Growers, sales and marketing is a team effort, and you will be inspired to help your retail customers enhance their displays and signage, thereby creating success for both of you!

Engage with your Customers on Social Media

Does your social media strategy need a new game plan? The answer is likely a resounding, YES! The green industry has changed, and marketing is about inspiration and engagement, not features and benefits, says Rob Sproule of DIG Marketing, a green industry marketing and e-commerce consultant. He also owns an independent garden center, so he completely understands your needs and concerns. Rob will explain the best ways to engage with customers and build your brand on social media. He’ll also rank the platforms and help you decide which one(s) are best for you.

Danziger’s Open Days 2022 – Press Release

Danziger’s Chrysanthemum Open Days 2022 will showcase more than 150 Chrysanthemum varieties, more than 22 novelties and more than 120 varieties of 16 diversification crops…

Osez la différence – Communiqué de presse

2023 est l’année de tous les inspirations, chez Danziger nous fournissons des variétés génétiques incontournables aux couleurs audacieuses, aux motifs saisissants et aux schémas de croissance recherchés par les cultivateurs, ainsi que l’effet ” waouh ” dont rêvent les jardiniers amateurs.

Trauen Sie sich, anders zu sein – Pressemitteilung

Danziger wagt es, im Jahr 2023 anders zu sein, und bietet eine unverzichtbare Genetik mit kräftigen Farben, auffälligen Mustern und Wachstumsgewohnheiten an, die von den Züchtern gewünscht werden, sowie den “Wow-Faktor”, nach dem sich die Heimgärtner sehnen.

Осмелься быть не таким как все – пресс-релиз

Девиз компании Danziger в 2023 году – осмелиться быть не таким как все. Danziger предлагает растениеводам использовать крайне важные достижения генетики в сочетании со смелой окраской, удивительными узорами цветов и формами их роста, а также «мгновенную привлекательность продукции», которую так ждут садоводы-любители.

Dare To Be Different – Press Release

Danziger is daring to be different in 2023, providing must-have genetics with bold colors, striking patterns, and growth habits that growers want and the ‘wow factor’ home gardeners are craving.

CULTIVATE 2022

See how Danziger is daring to be different by visiting booth #233. A visit to Danziger’s Cultivate booth will deliver more than just a look at brilliant blooms, bold colors and striking patterns…

DARE TO BE DIFFERENT – LAUNCHING SEASON 2023

As the 2023 season kicks off, our dare to be different spirit has translated into many unique varieties and series.

TOP THREE PICKS FROM DANZIGER OPEN HOUSE IN ISRAEL

New series, novelties, and varieties that were adapted to the Israeli conditions and requirements, with growers in mind

17/05/2022 09:05

April- May 22, Danziger invited their customers; growers, buyers, wholesalers, importers and florists from Israel and abroad to discover their latest innovations and to learn about their best seller’s assortment from Danziger experts during their Open House event.

The display included a wide range of assortment including the following crops: Gypsophila, Paintball™ Craspedia, Skyler™ Veronica, Limonium, Scoop® Scabiosa, Senti™ Roses, Chrysanthemum, Gerbera and many more. New and noteworthy varieties that were presented in the open days and were in the center of the attention were:

GLOBO™ series

The new Hypericum series, with its very big berries that can be used as a focal disbud and as spray.

GLOBO™ series

SENTI™ Roses

Danziger’s new roses assortment, leveraging Danziger’s global expertise, excellence, and experience.

MAGGI – SENTI™ ROSES

SKYLER™ SPLASH series

Danziger first spray series of Veronicas, with more than 4 spikes flower per stem, that open in full synchronization, in deep colors of pink, blue and white.

SKYLER SPLASH™ PINK

About Danziger

Danziger, a global leading breeder of bedding plants and cut flowers, holds hundreds of patents and breeder’s rights, and offers over 600 different plant varieties, sold in more than 65 countries. The company’s R&D department is one of the largest in the field, and it operates advanced production sites on three continents. Danziger markets its varieties to approximately 1,000 customers and holds more than 200 license agreements with nurseries worldwide.

For further information, please visit: www.danzigeronline.com

Flower Trials 2022 PR

Technology-driven Breeding coupled with Unparalleled Customer Service Create the Finest Growing Experience

Danziger honours and celebrates women in the florist community

International Women’s Day 2022

06/03/2022 08:03

Every year one day has been set aside to recognize women and to celebrate their social, economic, cultural, and political achievements. The day is known as International Women’s Day and this year Danziger decided to focus on the world of floristry and floral design.

“International Women’s Day is a great opportunity for us to take a look at some of the talented women in our industry and acknowledge their years of creative and inspiring work” says Betty Finkelstein, Global Brand Manager at Danziger. “We wanted this week to be an inspirational one, and to show how women around the world can make a difference and empower one another. We were so excited to see that even in a competitive industry like ours, women were praising and complimenting one another, for their great achievements on our interactive campaign on our social media”, she added.

As part of the campaign, Danziger invited Alison Bradley the founder and editor-in-chief of Fusion Flowers magazine and co-founder of the international platform, Floral Fundamentals and Danziger Live, to select four women from around the world to feature. This was a difficult choice but, in the end, Alison decided that she would interview women who, in their own way, have succeeded in empowering other women by encouraging them to learn and grow.

Alison says, “There are many women who fitted the bill, but when I looked at the individual histories of the ladies concerned, there were several common factors – one of which being the fact that they had succeeded in empowering others while continuing to develop themselves. Their road to success has been interesting to watch and, in each case, they were encouraged by their family. Balancing a family life whilst teaching, designing, and facilitating others is no easy task and for all of their success, each woman was surprised and honoured to be invited to be interviewed by me.”

The resulting interviews were so powerful and interesting that Danziger decided to make International Women’s Day into a week-long celebration. Danziger’s social media featured different posts each day several of which encouraged readers to take part. Leading up to ‘the official day’ with the individual interviews so that readers had time to savour the information. Alison says that she knew that she was in a no-win situation because everyone has their own favourite designer that they hoped would be one of the interviewees, but she is sure that she chose the right people for the right reasons.

The finale will be an invitation to all women in every aspect of the industry be they growers, distributors, florists, suppliers etc to say what makes them proud to be part of the wonderful world of flowers.

Here are the links for the full interviews:

Hitomi Gilliam – Eco Future

Hitomi’s journey in floristry is fascinating. Initially drawn to working with flowers, she quickly realised that she would have to find a way to develop her own style of design. She longed to find a way to incorporate her love of art into floral design. We discovered how she managed to not only achieve that but also become an iconic figure in the world of flowers. Click here for the full interview >>

Jacqueline Boerma – Master Education

Following in the footsteps of a beloved and highly respected parent is quite a challenge especially when the handover of the educational establishment that her father had created was so personal. The history and layout of the Boerma Instituut is part of the charm but Jacqueline has taken it to another level – Master level. We discover just what that entails. Click here for the full interview >>

Holly Heider Chapple – Embrace and Inspire

From running a successful Event Design business to buying a farm that you, together with your husband, develop into not only an Event Destination but also an educational venture takes serious hard work. Meanwhile back at the ranch, Holly and family decide to have a flower farm and more. By any standards, this is a remarkable success story but to then master the international stage takes the story to another level … what a fascinating story of courage, determination, and family. Click here for the full interview >>

Elly Lin – Determined Design

Mention the name Elly Lin in Asia and you will quickly realise that she is held in high regard. Mention her in the West and you will also realise that she is regarded as a floral icon! Elly came to fame when she represented her country in the World Cup when she was placed second. From this she went on to create her flower shop that embraces a full sensory experience. Supported by her father, mother, and sister, she is now in the process of training her son. Click here for the full interview >>

*** For the full campaign visit our Danziger Cut Flower Facebook page & Danziger Live Facebook group ***

About Danziger

For more information, please visit our website at: www.danzigeronline.com or contact our marketing team at: [email protected]

ALL THE CALIBRACOHA YOU CAN IMAGINE

“Our breeding work is focusing on expanding our selections, especially when it comes to novelty calibrachoa,” says Mike Fernandez, market manager, Danziger North America.

Creating Calibrachoa Options for Every Grower Need

21/02/2022 13:02

Nothing captures the attention of home gardeners more than vibrant color and unique flower forms. With so many options in colors and styles, it’s no wonder calibrachoa is quickly becoming the go-to annual to help inspire consumer purchases.

For growers, finding the perfect calibrachoa to fit different needs can be challenging. Danziger is striving to make the process of choosing and growing calibrachoa easier. The company uses technology-driven breeding processes to deliver unique calibrachoa series for each type of use. Developed and tested in Israel, every Danziger calibrachoa offers built-in heat tolerance and exceptional disease resistance. Each variety is tested around the globe before it is brought to market, ensuring top-quality performance for growers and season-long enjoyment for home gardeners.

“Our breeding work is focusing on expanding our selections, especially when it comes to novelty calibrachoa,” says Mike Fernandez, market manager, Danziger North America. “By broadening our color range, habit, and novelty offerings, we’ve added a lot of diversity to our calibrachoa line. It is a complete line, with high-quality genetics growers can count on. Our cuttings are shipped from our state-of-the-art growing facility in Guatemala, so you know you’ll receive reliable, and exceptionally clean plant material. We have everything growers need, which saves time and money.”

Fernandez offers these tips for choosing and growing calibrachoa.

Choose the Right Type of Calibrachoa

Danziger makes choosing the right calibrachoa for the job easy with series specific varieties. Whether you’re growing hanging baskets, high-end combos, quarts, or packs there is a Danziger calibrachoa to fit your need.

The COLIBRI™ Series is Danziger’s controlled growth calibrachoa. Perfect for 6-packs, small pots, and tidy hanging baskets, with little to no PGR needed. Known for its loads of vibrant colored blooms, COLIBRI is also available in new Abstract and Bling patterns.

Choose the LIA™ Series for hanging baskets and container combos. This medium-vigor variety features controlled growth in a semi-trailing habit, and is available in several vivid colors and unique patterns.

If you’re looking for eye-catching blooms, choose EYECONIC™. This large, eye-type calibrachoa features strong contrasting color on every bloom. Its stunning flower power creates captivating baskets and combinations.

The OMBRE™ serie s offers a multi-hued blend of color all on one plant, making it a natural for monoculture containers. It’s controlled, semi-trailing habit make it a great choice for color-filled hanging baskets.

New for 2023 Calibrachoa

Monitor your pH

Every Danziger calibrachoa is tested for pH sensitivity. “Our breeding work has developed varieties that can tolerate a higher pH,” says Fernandez. “But it is very important for growers to know and monitor the pH of their water. This information allows growers to make good decisions about other additives such as fertilizer and acid injections.” Fernandez recommends trying to maintain an ideal soil pH of 5.2 to 5.8.

Stay Ahead of Potential Problems

All Danziger varieties are screened for powdery mildew. However, strains are different all around the world. Fernandez suggests using a protective spray for powdery mildew. Applying before hanging your baskets can save you time and effort.

Growing Calibrachoa

When Creating Combos, Match Your Growth Habit

If you’re creating your own container or hanging basket combinations, be sure you choose varieties with matching growth habits. “No one wants a hanging basket where one variety overtakes the whole design,” says Fernandez. “Matching growth habits, creates a long-lasting basket that looks great at retail and provides a good experience for the home gardener. For example, our COLIBRI™ series plays very well with our CAPELLA™ petunia s and the VANESSA™ COMPACT verbena series to create a classic three plant combination. All three series are well-behaved and developed specifically for controlled growth.

If you’re looking to make selecting varieties for containers and baskets even easier, Danziger’s DuraBella® plant com binations take away all the guess work. These two-, and three plant recipes feature curated combos that have been tested for garden performance. The varieties pair well together, creating colorful, long-lasting containers.

‘DANZIGER LIVE’ KICKS OFF 2022 WITH A… BANG!

With Valentine’s Day in mind, Alison Bradley will host the amazing Dutch florist, Hanneke Frankema, at the upcoming ‘Danziger Live’, taking place next Thursday on January 27th at 17:00PM

“Planning ahead for a great Valentine’s” live & free webinar

Thursday the 27th of January at 17:00PM (The Netherlands local time)

18/01/2022 11:01

With Valentine’s Day in mind, Alison Bradley will host the amazing Dutch florist, Hanneke Frankema, at the upcoming ‘Danziger Live’, taking place next Thursday on January 27th at 17:00PM (The Netherlands time). Hanneke will share a series of commercial designs featuring several of Danziger’s products: PAINTBALL™ Craspedia, SCOOP® Scabiosa, and GREEN DRAGON® Lepidium. During her demonstration she will share some hints and tips, to help florists plan stunning floral designs for Valentine’s Day.

Floral designs by Hanneke Frankema

Hanneke Frankema

With numerous prizes to her name, recently winning the National Dutch Championship of floristry 2018 and a wealth of international experience, Hanneke Frankema is, without question, a force to be reckoned with! She is known in the trade as the ‘Wire Lady’ for her use of wire, to create amazing structures and techniques. Thanks to her rich experience in creating special flower arrangements – be that for trade fairs, shows, schools, colleagues, or private customers – Hanneke can bring her own, very personal creations to life, characterized by her use of color, avant-garde techniques, and unfailing eye for detail.‘Danziger Live’ legendary host, Alison Bradley, is listed as one of the top 50 most influential people in the flower industry. She is the founder and editor-in-chief of the multi award winning Fusion Flowers magazine and co-founder of the international platform, Floral Fundamentals.

Save your spot for the upcoming ‘Danziger Live’

About ‘DANZIGER LIVE’

‘Danziger Live’ is an interactive bi-monthly event where we investigate a series of topics that affect florists around the world. Our Floral Guru in residence is Alison Bradley, who will interview leading designers to discover why they have been so successful and exactly how they did it. The Danziger Live Facebook page is a value-added platform where florists and event designers can share their technical and artistic know-how, exchange thoughts and ideas, get inspired and network. This is a great platform for the florists’ community to be exposed to professional content, and to broaden their knowledge and expertise about the flowers they are working with.We invite you to follow our Facebook page by simply register/like the page and you will be informed of the next webinar in the current series.

Alison Bradley

Listed as one of the top 50 most influential people in the flower industry, Alison Bradley is a legend! She is the founder and editor-in-chief of the multi award winning Fusion Flowers magazine and co-founder of the international platform, Floral Fundamentals. For many years she featured on the BBC as a floral design guru both on TV and radio and her work and garden led to a BBC Gardeners’ World documentary. She is not only an award-winning designer, teacher, lecturer, and judge in her own right, but is known for being able to spot design talent wherever she goes. She runs regular Facebook competitions where she discovers designers that she encourages and supports. Alison not only mentors’ designers around the world but has been the force behind many international events and exhibitions. She lives in Scotland in a sleepy village in a house with a famous garden but much of her time is spent travelling the world and inspiring others to be who and what they can be. She is known as the Mama Bear partly because of her warmth but also because she continues to fight for the rights of others. Her sense of humour, warm hugs and down-to-earth approach are famous as is her quiet way of getting things done!

Alison Bradley & Hanneke Frankema

About Danziger

Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies; creating extraordinary flower varieties that help customers all along the supply chain, achieve extraordinary success. Powered by one of the flower industry’s largest R&D departments, and with cutting-edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, Danziger supplies elite quality vegetative material to about 1,000 customers in over 60 countries. Danziger manages hundreds of varieties under Plant Breeders’ Rights. Through collaborative partnerships with growers, Danziger continuously explores new ways to capture the market’s imagination, while staying true to its roots as a family business.

For more information, please visit our website at: www.danzigeronline.com or contact our marketing team at: [email protected]

Celebrate the Verbena

By Jasmina Dolce

The National Garden Bureau has declared 2022 as Year of the Verbena in its annuals category. Let’s take a look
at this crop’s growth and development over the years and why consumers love it.

There are many reasons to grow and love verbena. It is a versatile crop with many uses, from baskets to the landscape. In recent years, we’ve seen so many new colors introduced in the category, making them an especially eye-catching component in mixed combinations.

This month, I decided to pick the brains of some industry experts well-versed in all things verbena to gain more insight into the crop category. Here’s what they had to say.

GPN: Are you familiar with the National Garden Bureau’s “Year of” program? Do you follow the selected crops each year to keep up with trends in the market?

Lisa Heredia, marketing and key accounts, Danziger: Yes! The program is a great way for our industry to educate, market and promote these crops to our end consumers.

Becky Lacy, product manager, Selecta One, and combination manager, Selecta One/Ball FloraPlant: Ball FloraPlant is happy to support the NGB “Year of” program each launch season, and we highlight our varieties if they fit within a “Year of” class. In fact, this year Ball FloraPlant breeder Laura Masor was the main author of the NGB Verbena overview and history article that appears on their website.

Steve Garvey, head grower, Dallas Johnson Greenhouses: I am familiar with the “Year of” program; unfortunately, spring planning is done almost nine months ahead of current year’s decision. We try to adjust production schedules and we do grow more of the “Year of” where we can.

GPN: In your opinion, why do you think verbena was selected for 2022?

Steve: I like the choice. It is a plant that has had a lot of breeding done over the past couple of years to improve growth habit, disease resistance and color offerings.

Becky: From a breeding company perspective, NGB has chosen to spotlight verbena in 2022 due to recent years’ significant refinement of the genus down to its most positive traits. Older genetics of verbena are late to flower and require significant amounts of plant growth regulators to control the product to make it attractive enough for the home gardener to buy it at retail. Then, they don’t last all summer long for the consumer. Modern verbena breeding focuses on being compact, fast to flower, and requirements of no pinch and no PGR. A secondary focus is placed on heat tolerance and flowers that last through a hot summer. With these main pains to focus on, breeding companies have brought dozens of series into the marketplace. Verbena is now one of the most versatile annuals with uses in small pots and large, early and late season, standalone pots and combinations, and even the landscape.

Lisa: Verbena breeding has made great strides over the past several years. I like to say that “this is not your grandmother’s verbena” — it is so much better in every way. Improvements in habit, mildew tolerance and reduction in bloom cycling make it a strong option for gardeners in all regions of the country.

GPN: In your opinion, why do you think verbena was selected for 2022?

Steve: Over the past couple of years, I have noticed more options to use in our 4- to 5-inch production and new selections that fit well into our mixed combo planters. The newer varieties have been selected due the different kinds of vigors and different flower colors.

Becky: Breeders like Ball FloraPlant and Selecta One have an extensive lineup of verbena habits and sizes to meet any grower’s needs. All series are heavily screened for powdery mildew resistance and heat tolerance. Beats, the newest series in the Selecta One lineup, is a uniform series with compact vigor and spreading habit. It flowers two weeks earlier than any other verbena. Tolerant to heat, cycling and water stress. No pinch, no PGR. Best in small pots, color bowls and edging in the landscape. Cadet Upright (Ball FloraPlant) is a true series with compact vigor and an upright habit, best in quart pots. Lascar (Selecta One) has an extensive color range of medium- vigor verbena with a mounded- trailing habit. Best in hanging baskets, combinations and gallons. Blues (Selecta One) features large blooms with big “eyes” on a medium-vigor, semi-upright habit. Best in hanging baskets, combinations and gallons. Firehouse (Ball FloraPlant) is a medium-vigor trailing verbena. Best in hanging baskets, combinations, gallons and smaller landscapes. EnduraScape (Ball FloraPlant) is best for the landscape due to its vigorous size and spreading habit. It is hardy in Zone 7.

Lisa: Danziger has been breeding and selling verbena for over 20 years. Our modern line of verbena, Vanessa and Vanessa Compact, was a breeding project started 11 years ago. Over the past decade or so, this crop has been improved in every way. Verbena were always beautiful and colorful; however, in the past they were a “one and done” crop. They would come into full flower and look great for a short period of time; then they would decline quickly, go out of bloom and get mildew. Many growers were stepping away from growing verbena due to these factors. New breeding has brought this crop back to life. Growers are trialing new genetics, such as our Vanessa and Vanessa Compact series, and falling in love with verbena all over again as a container plant, hanging basket and for garden beds … and don’t forget the classic PCV [petunia-calibrachoa-verbena] combo. The bicolor options that are available are particularly appealing in combo recipes.

GPN: What has been your primary role in the development of verbena?

Becky: One of my favorite ways to use verbena is in combinations. To a “combination queen” like myself, items that add textural appeal are as important as color. One of the most tried-and-true trio combination formulas use petunia, calibrachoa and verbena in a single mix: The petunia adds the main color with large blooms, the calibrachoa offers a smaller flowered speckled look, and the verbena adds a circular pop of contrasting color. A great example of this is Ball FloraPlant’s new MixMasters Great Escape. The verbena in this mix is Ball FloraPlant’s Firehouse Burgundy, which has some of the largest verbena flowers I have ever seen! Two of my other favorite series for creating your own combination baskets are the Lascar and Blues series from Selecta One.

Steve: Verbena has always been a part of our product mix. We use some of the best genetics on the market, which offer us some of the most programmable production and finish. It also offers the end consumer better habits and color choices to use in their successful plantings.

Lisa: I am on the marketing and sales side of things. Our job is to know the market and give the breeders feedback and a breeding “wish list” based on what we know our customers want. After a great deal of hard work by the breeders in Israel and our trial sites around the globe, I am part of the team that makes final selections and decides how to position each plant based on our current lineup and market conditions.

GPN: What makes verbenas special? Do you have any favorite verbena varieties?

Lisa: Verbena are special because they have such great color payoff and I love how they make a solid carpet of bright blooms in a garden bed. My favorite series is Vanessa Compact because it does it all. It is controlled growth so growers can finish a nice small pot with minimal PGR use then it continues to gain size and will make a showy basket or ground cover. My favorite variety is ‘Vanessa Compact Neon Pink’. I swear that you can see that color from a mile away.

Steve: The reason I like verbena is that it is a durable late spring/summer annual. It is very appealing as a monoculture planting or in combination plantings. With selections that vary from upright to trailing it fits in any spot that you are looking to fill. With the wide range of color choices, as well as bi-colors, there is a color and shape for all to enjoy. Empress, Empress Flair and Empress Sun are our go-to lines to produce high- quality material.

GPN: In what ways can growers and retailers capitalize on the verbena category?

Steve: I think that growers can grow tried-and-true genetics and the new offering from those genetics companies to the retailer and consumer. As a grower we want the best genetics to produce the highest quality crop. This should make the retailer/final consumer feel confident that the verbena they are buying is the latest and greatest out there.

Becky: Growers and retailers who have tried verbena in the past and didn’t succeed should consider trying again with the most recently bred series (see the list above)! They may be surprised at the improvements to the class. Showcasing them in mixes as well helps highlight the texture this class brings to the design table.

Lisa: Use it for everything! The PCV combo is a widely used recipe and has been a classic for a long time for a reason. The texture of verbena blooms blends with the single blooms of the petunia and calibrachoa for a finished effect that consumers love. Play around with different color combinations in a mono three- color planter, mix them with an upright element — just have fun with it. You can also promote it as a colorful option for a groundcover; the possibilities are endless.

GPN: Does the production or sale of verbena present any challenges for growers or retailers?

Becky: While modern breeding of verbena has done wonders to make the crop more manageable for the grower and consumer, there are still some major challenges yet to be solved. Newer genetics may be improved in these categories but are not perfected. The first is sensitivity to powdery mildew. Within a series, some colors have superior resistance, while others are very susceptible. Preventative applications of fungicides for mildew are still generally recommended on all verbena from any breeding company. The second is cycling flowers that go out of color during the summer. While the body of the plant survives and remains healthy and green, the flowers go in and out of bloom. There is a natural ebb and flow of flowers on verbena throughout the season, which can be problematic for late-season sales. Luckily, some series are especially tolerant to this issue. The third issue plaguing verbena is flower senescence, or flower drop, due to water stress. This issue is especially troubling when growers ship from their greenhouse to the retail centers and when the verbena sits on the shelves at retail. If proper water management is not maintained, the verbena drop their flowers, creating a mess, and leaving the plants green. Nothing creates a larger loss of sales than a flowerless annual! Compact verbena will withstand much higher levels of water stress due to its smaller size, therefore needing less water.

Steve: There are two things that I worry about when producing verbena. The first thing I have to think about is powdery mildew and Botrytis. Producing these crops in the early spring with cooler temps and short days a grower has to use proper chemical/ bio controls, as well as proper watering procedures to combat these two diseases. The second thing I worry about is thrips. Thrips love verbena and in a greenhouse setting proper scouts and chemical/bio control is necessary to produce a high- quality crop.

GPN: What attributes make verbena especially appealing to consumers and gardeners?

Steve: I believe that the consumer loves the free flowering, the multiple growth habit choices, and the wide array of color choices that are now offered in the verbena line. Plus toss in the disease resistance and heat tolerance, and that gives you a great summer performer.

Lisa: It is one of the most colorful plants that a consumer will see in the garden center and really puts on a show when they get it home. Petunias and calibrachoa do that also — but a gal needs options, right?

Check out Danziger’s Vanessa series >>

6 Danziger Collections that are Changing the Game

Breeding quality flowers requires a delicate mix of art and science. While a creative flair is required to successfully capture the market’s imagination, it’s the science that delivers on those promises.

Danziger, a floriculture company that has been bringing innovative offerings to market since its inception in 1953, knows a bit about ornamental plants. The process begins with a dedication to breeding for the right genetics.

“Danziger’s approach to innovation is in the breeding, and we do things by necessity,” says Mike Fernandez, Market Manager North America for Danziger. “Normally, Danziger will decide on a model and breed towards that model, with certain parent plants providing the necessary traits. Once the breeders get the model plant, then it’s pretty easy to replicate it with others using embryo rescue and other current techniques.”

The company’s newest game-changing collections are the result of an initiative that began decades before. In collaboration with its breeders in Israel, Danziger sought to develop controlled-growth plants as well as to solve common production issues in key crops. Such plants would help to minimize and eliminate the use of plant growth regulators (PGRs), increase productivity in the greenhouse and maximize sell through at retail.

“PGR usage is a bigger issue in Europe, but eventually, it’ll be here, too,” Fernandez says. “Growers are producing so many items now. The easier you can make things for the grower, the better. Taking out that PGR need, of course, does this for them.”

While controlled-growth plants remain compact in size, they grow throughout the season. Consumers, then, can expect big, beautiful flowers in small pots early in the season. These same high-color flowers will also provide value in the garden as they continue to flourish. The initiative focused on controlled growth is one of many. Through its dedication to breeding, Danziger constantly works to improve its market offerings. Each new trials season brings something new and innovative. Read on to learn about the top six Danziger collections changing the game right now.

Vanessa™ Verbena

When Danziger first began its controlled-growth initiative, the breeders began with verbena. They also looked at two other problems this genus frequently battles: powdery mildew and cycling out of color/not reblooming. The team went to work on developing a verbena that performed better. Danziger’s Vanessa series does it all.

“Vanessa had to be able to stay in color all summer long in our trials or it’s not in the series,” Fernandez says. “Otherwise, it’s not good for the consumer, and the grower doesn’t want something that goes out of color before it hits the shelves. For the mildew problem, we also set a very high bar. If we see mildew in any trials anywhere in the world, we pull the variety out of the series. That alone will take care a lot of problems.”

Danziger trials are extensive. Because the company does a lot of regional trialing for verbena, the plant gets exposed to a wide range of mildew strains. Fernandez says this has paid off.

“We haven’t had any mildew,” he says. “And Vanessa exhibits all the other desirable attributes, such as controlled growth and reblooming, too. Because of this, we’ve seen rapid growth in this category.”

Capella™ Petunia

While a lot of companies have introduced early petunias into the market, many of the offerings sacrifice their performance in order to be first. This means many petunias look lackluster in the greenhouse and quit long before the summer ends. Capella sought to remedy these petunia problems.

“With Capella, you get both you get a good compact plant and the flowers start early enough to be in those small pots,” Fernandez says. “Then later, we’ll get some good size in the garden. The series will perform through the entire summer.”

Fernandez can attest to this personally, as his farm in Michigan is one of the Capella trialing sites. This petunia hybrid is also trialed in places around the world—from China to Europe to South America—ensuring maximum performance in a variety of climates, conditions, and soil types.

Mega Pazzaz™ Portulaca

Danziger has produced a few Pazzaz offerings. Each one improves on the last. There was regular Pazzaz™, a portulaca, followed by the compact variety Pazzaz Nano™, which expanded the flowers from the edges of the plant into the middle. Mega Pazzaz, Fernandez says, is a bigger Nano.

“It’s a big ball of color, and it gets flowers over the middle and all over the plant,” he says. “The flowers are big. Of course, they do close at night like other portulaca, but I can say that Mega Pizzazz stays open more reliably and does start earlier than our other varieties. I think we’ve come a long way with portulaca.”

Harmony® Colorfall New Guinea Impatiens

This series has been an exercise in patience. Although Danziger has been breeding the Harmony series for years and first brought the product to the North American market, trailing New Guinea impatiens posed a unique challenge. Success required a lot of trial and error.

“There have been at least 10 attempts at trailing New Guineas, but they’ve never actually been trailing where they come around the basket with a nice controllable shape that’s not too big,” Fernandez says. “That’s what Colorfall is. It’s made for baskets.”

In comparison to regular New Guinea impatiens that have an upright growth habit, Colorfall will drape over the basket and cover it in color. It also works as a great option for a low-input basket.

“The end consumer is going to see the value, because Colorfall is really attractive with very big flowers,” Fernandez says. “This collection also has a lot more sun tolerance than we were expecting. Even throughout the summer in Florida, they remained in color.”

Nesia™ Nemesia

For those interested in a nemesia that can handle the heat, look no further than theNesia series. The line of plants was bred in Israel, and multiple southern US trial sites have reported that it maintains its color throughout the summer. “That exceptional heat tolerance changes the market for a nemesia because now you can grow one that you’ll be able to sell for longer, and the consumers know it’s going to stay nice,” Fernandez says.

“That exceptional heat tolerance kind of changes the market for a nemesia because now you can grow one that you’ll be able to sell for longer, and the consumers know it’s going to stay nice,” Fernandez says.

Colibri™ Calibrachoa

Danziger’s compact calibrachoa series, Colibri, now has three new colors: Purple Bling and Pink Bling with a vibrant striped pattern, and Abstract Guava with a cheery watermelon-like pattern. While the color introductions are exciting, Colibri is game changing for its compact size. Instead of stopping its growth when it reaches peak size, Colibri will continuing to flourish long after consumers bring it home.

“The best thing is that this series is easy, as the PGR use is minimal or none,” Fernandez says. “These calibrachoas are pH tested. They’re not sensitive to heat, and they’re compact, which makes them good for quarts up to tidy baskets. They’ll also flower in a ten-hour day, so they don’t need additional lighting or manipulation.”

All of Danziger’s game-changing series have top-quality breeding and genetics. Fernandez says that this is the easy part. What truly sets Danziger apart in the marketplace is the company’s ability to be a reliable industry partner and go above and beyond expectations.

“Ultimately, a lot of people can bring plants with good grading to the market, but we bring the full value chain,” Fernandez says. “From the outstanding service and last-minute orders to the reliable production and superior genetics, it’s all aimed at the customer. That’s Danziger.”

Contact US >>

Danziger Talks: Influencer und Marktexperten teilen ihre Einsichten

Danziger Talks präsentiert:

Stellen Sie sich die dynamische Zukunft der Grünen Industrie vor, in der Innovationen neue Trends hervorbringen und uns einen Ausblick auf die Hortikultur der Zukunft gewähren

Danzigers nächstes Webinar präsentiert weiterhin faszinierende, speziell auf Ihre Bedürfnisse zugeschnittene Talks. Ziel dieser Talks ist es, Sie mit den neuesten Lifestyle-Trends zu inspirieren, einen Einblick in die Technologie zu gewähren und die Auswirkung sozialer Medien zu berücksichtigen. Dieser wertvolle Wissensschatz ist so gestaltet, dass er allen Mitgliedern der Hortikultur-Industrie dabei unterstützt, den Markt besser zu verstehen, Verkaufszahlen und Geschäftstätigkeit durch Vermittlung praktischer Einsichten und Tools hochzuschrauben.

Das Webinar ist zusammengesetzt aus drei anregende Online-Talks im Stil einer TED-Veranstaltung mit Experten aus verschiedenen Gebieten, die ihre unterschiedlichen Perspektiven beitragen werden. Es wird mit simultan nach Französisch, Russisch und Deutsch verdolmetscht übertragen.

Manuel Rucar – Wenn Innovation auf Trends trifft

In seinem anregenden Talk vermittelt Manuel wichtige Tipps, wie Verbraucher sich ihre Produkte wünschen, wie Einzelhändler sich verändern, und welche Produkte wir verändern müssen, mit Schwerpunkt auf die Zukunft des Marketing in der Hortikultur- und Floristik-Industrie.

Michael Perry – Mr. Pflanzen-Geek – Wenn Hortikultur auf Soziale Medien trifft

Michaels Talk bietet einen Einblick, wie jedes Glied in unserer Lieferkette ihre Messages durch Nutzung der verschiedenen Medienplattformen vermitteln kann, wo Einzelhändler und Anbauer die Nachfrage steigern und Endkunden anziehen können.

Yanki Margalit – Die Zukunft der Hortikultur – Die Zukunft der Kultur

In seinem Talk nimmt uns Yanki mit auf eine Reise in die Zukunft der Landwirtschaft im Allgemeinen und der Hortikultur im Besonderen. Als Denker mit einem einzigartigen Ausblick auf die Zukunft öffnet er unser Denken für faszinierende Spekulationen über die Zukunft, wie z.B. die Frage, wann wir mit der Besiedelung (und Bepflanzung) des Planeten Mars beginnen werden.

Weitere Informationen erhalten Sie auf unserer Website: www.danzigeronline.com

Danziger Talks: Авторитетные специалисты и профессионалы рынка делятся своими ценными соображениями

Danziger Talks представляет:

Перенеситесь в яркий мир будущего зеленой промышленности, где инновации определяют тенденции развития и открывают перед нами невиданные ранее возможности садоводства завтрашнего дня.

На следующем вебинаре Danziger, который состоится 8 декабря, вы по-прежнему сможете прослушать увлекательные, специально разработанные для вас лекции. Их цель – пробудить в участниках вдохновение, рассказать о новейших тенденциях в развитии образа жизни, предложить технологические идеи и рассмотреть влияние социальных сетей. Мы делимся этими глубочайшими знаниями, чтобы помочь всем представителям садоводческой отрасли лучше понимать рынок, стимулировать рост продаж и активизировать бизнес с помощью практических идей и инструментов.

Вебинар состоит из трех онлайн-лекций в стиле TED, а это значит, что они заставляют слушателей думать. В ходе своих выступлений специалисты в соответствующих областях высказывают различные точки зрения. Лекции транслируется с синхронным переводом на французский, русский и немецкий языки.

Мануэль Рукар – Как инновации отвечают тенденциям

Лекция Мануэля активизирует мышление, в ней также даются важные советы о том, каковы ожидания потребителей в отношении приобретаемой продукции, как изменяются розничные торговцы и какие виды продукции следует модифицировать. Особое внимание Мануэль уделяет будущему маркетинга в развитии садоводства и цветочного хозяйства.

Майкл Перри – Мистер Ботаник – Садоводство и социальные сети: точки пересечения

Майкл высказывает свое понимание того, как каждый участник цепочки поставок может передавать сообщения другим участникам, используя различные медиа-платформы, помогающие розничным торговцам и производителям стимулировать спрос и привлекать конечных клиентов.

Янки Маргалит – Будущее садоводства – будущее культуры

Вместе с Янки мы отправимся в будущее сельского хозяйства в целом и садоводства в частности. Будучи мыслителем с уникальным взглядом на завтрашний день, он делится своими удивительными размышлениями о будущем, например, о том, когда мы начнем строить города (и сажать растения) на Марсе?

Для получения дополнительной информации посетите наш веб-сайт: www.danzigeronline.com

Danziger Talks: Des influenceurs et des experts du marché partagent leurs points de vue

Danziger Talks présente:

Les innovations sont à l’origine des tendances et nous ouvrent les perspectives de l’horticulture de demain.

Le prochain webinaire de Danziger, qui se tiendra le 8 décembre, proposera des conférences fascinantes spécifiquement adaptées à vos besoins. L’objectif de ces exposés est de vous faire découvrir les dernières tendances en matière de style de vie, de vous offrir des aperçus technologiques et d’examiner l’impact des médias sociaux. Cette précieuse mine de connaissances a été pensée pour aider tous les membres de l’industrie horticole à une meilleure compréhension du marché et à la stimulation des ventes et de l’activité commerciale en leur apportant des perspectives et des outils pratiques.

Le webinaire propose trois conférences en ligne de type TED, animées par des experts dans leurs domaines respectifs, qui livrent leurs différents points de vue. Il est transmis avec une traduction simultanée en français, russe et allemand.

Manuel Rucar – Quand l’innovation rencontre les tendances

Dans son exposé qui suscite la réflexion, Manuel Rucar fournit des conseils importants sur la façon dont les consommateurs attendent leurs produits, sur l’évolution des détaillants et sur le type de produits que nous devons modifier, en mettant l’accent sur l’avenir du marketing dans le secteur de l’horticulture et des fleuristes.

Michael Perry – M. Plant Geek – Quand l’horticulture rencontre les médias sociaux

L’exposé de Michael Perry fournira un aperçu de la manière dont tous les acteurs de notre chaîne d’approvisionnement peuvent faire passer des messages en utilisant les diverses plateformes médiatiques sur lesquelles les détaillants et les producteurs peuvent influencer la demande et attirer les clients finaux.

Yanki Margalit – L’avenir de l’horticulture – L’avenir de la culture

Dans son exposé, Yanki :Magalit nous fera voyager dans l’avenir de l’agriculture en général et de l’horticulture, en particulier.En tant que penseur ayant une perspective unique sur l’avenir, il nous ouvre l’esprit à des spéculations fascinantes sur l’avenir, telles que quand commencerons-nous à construire (et à planter) sur Mars ?

Pour plus d’informations, visitez notre site web: www.danzigeronline.com

Danziger Talks: Influencers and market experts share their insights

Danziger Talks present:

Envision the vibrant future of the green industry, as innovations drive trends and lead us forward to the prospects of tomorrow’s horticulture

Danziger’s next Webinar, to be held on 8 December, will continue to bring fascinating Talks specially tailored for you. The goal of these talks is to inspire you with the latest lifestyle trends, offer technological insights, and consider the impact of social media. This valuable wealth of knowledge was designed to help all members of the horticulture industry, to better understand the market and drive sales and business by providing practical insights and tools.

Available in 3 languages:

The Webinar is composed of 3 thought-provoking TED-style online talks by experts in their fields contributing their different perspectives, and is transmitted with simultaneous translation into French, Russian and German.

Manuel Rucar – When innovation meets trends

In his thought-provoking talk, Manuel provides important tips about how consumers want their products, how retailers are changing and what kind of products we need to change, with a focus on the future of marketing in the horticulture and florist industry.

Michael Perry – Mr. Plant Geek – When Horticulture meets Social Media

Michael’s talk will offer insights into how everyone in our supply chain can get messages across by embracing the various media platforms where retailers and growers can drive demand as well as attract end customers.

Yanki Margalit – The future of horticulture – The future of culture

In his talk, Yanki will take us on a journey into the future of agriculture, in general, and horticulture in particular. As a thinker with a unique perspective on the future, he opens our minds to fascinating speculations about the future, such as when will we start building (and planting) on Mars?

For more information, visit our website: www.danzigeronline.com

CUT FLOWERS CATALOG FOR THE 2022 SEASON

DANZIGER’S NEW CUT FLOWERS CATALOG FOR THE 2022 SEASON: 80 NOVELTIES – 3 BRAND NEW SERIES – 340 VARIETIES

This new catalog includes, for the first time ever, Danziger SENTI™ Roses’ assortment

Danziger is excited and proud to launch the new 2022 Cut Flowers catalog, showcasing a rich assortment of 20 different crops, more than 80 novelties, 3 brand new series and 340 varieties.The catalog can be downloaded directly from:

https://files.danzigeronline.com/smart-view/cut-flowers_21-22/

A brilliant novel addition to Danziger’s portfolio and catalog is our SENTI™ Roses cut roses assortment, marking a strategic step forward for the company. It is an exciting expression of the company’s vision, its promise to growers and its commitment to genetic innovation resulting in new assortments.

With such diverse cut flower offerings, this season we divided the catalog into 3 major categories, to make it easier for growers, buyers, and florists to browse the assortment and find exactly what they are looking for:

• ESSENTIALS FLOWERS: Flowers that are the backbones of beautiful bouquets
• SHOW STOPPER FLOWERS: Flowers that are the central attraction in every bouquet
• SPOTLIGHT FLOWERS: Flowers that add the dynamic shape and height to floral arrangements

Essentials Flowers:
These are the backbones of beautiful bouquets. Essentials provide a framework for the design concept, add stunning depth, and draw emphasis to a specific focal point in an arrangement. They can also be used as a stand-alone centerpiece creating a WOW effect.

This category includes the following crops: Gypsophila, Limonium, Lepidium, Solidago, Kalanchoe, Dianthus, Hypericum and Aster.

One of the novelties in this category is the new Hypericum series GLOBO™ with very big berries that can be used as a focal disbud and as spray.

GLOBO™ RUBY

Show Stopper Flowers:
Show stoppers are the central attraction in every bouquet, that stand out among their smaller counterparts. The focal flower is usually the largest flower in a bouquet – a single bloom per stem, that adds stability to a design and grabs the attention of the viewer.

This category includes the following crops and series: Roses, Chrysanthemum, Scabiosa, Gerbera, Carnation, Anemone and Sunflower.

The main novelty in this category is Danziger first ever SENTI™ Roses’ assortment, leveraging Danziger’s global expertise, excellence, and experience.

ALQUIMIA –
SENTI™ ROSES

Another interesting novelty is PASIÓN™ BLIZZARD – a pure white cushion mum with an extraordinary long vase life that can be used as spray or disbud.

PASIÓN™
BLIZZARD

And FELICIDAD™ JADE – The first dark green buttons mum with long vase life of more than 15 days.

FELICIDAD™
JADE

Spotlight Flowers:
Spotlights add the dynamic element to floral arrangements. They define the shape and add different heights to the arrangement. Perfect for that outstanding, imposing floral arrangement to WOW every guest.

This category includes the following crops: Veronica, Craspedia, Ornithogalum, Caryopteris and Liatris

One of the novelties in this category is SKYLER SPLASH™ series – Danziger first spray series of Veronicas, with more than 4 spikes flower per stem that open in full synchronization, in deep colors of pink, blue and white.

SKYLER SPLASH™
PINK

Another interesting offering is the PAGODA™ DARK PINK – an original pagodashaped Caryopteris in deep pink color.

PAGODA™
DARK PINK

About Danziger
Danziger, a global leading breeder of bedding plants and cut flowers, holds hundreds of patents and breeder’s rights, and offers over 600 different plant varieties, sold in more than 65 countries. The company’s R&D department is one of the largest in the field, and it operates advanced production sites on three continents. Danziger markets its varieties to approximately 1,000 customers and holds more than 200 license agreements with nurseries worldwide.

For further information, please visit: www.danzigeronline.com

Introducing Danziger Talks

Introducing Danziger Talks – New Webinars Focus on Forecasting and Trends

Register now to learn how harnessing market insights can drive sales.

Danziger is powering up the 2023 season, by providing new ways for customers and partners to connect and learn. The company is announcing the Danziger Talks series, two TED Talk-style webinar events aimed at helping drive sales. Whether you’re a young plant producer, grower or retailer, these sessio

ns will leave you with important information to energize your business and spark sales. Reserve your seat for the virtual events today!

The first of the Danziger Talks events takes place December 1, 2021, at 13:00 EST. This webinar will feature three experts in indoor and outdoor design. These North American influencers and trend experts will discuss how consumers are using plants indoors and how the blending of indoor and outdoor design will influence future plant purchases. Join Peggy Van Allen, designer, and color anthropologist at Colorfuel, Phil Steinhauer, CEO and landscape architect at Designscapes, and Maryah Green, plant stylist and influencer at Green Piece as they cover the trends home gardeners will be looking for this season and beyond. Join the event by reserving your space:
https://gie-net.zoom.us/webinar/register/5216357767411/WN_rGZzIWVoQtGZ_usJMiSX3g

“Keeping on top of consumer trends across the globe can help strengthen many parts of your business,” says Ori Danziger, Deputy CEO. “Knowing what consumers will be looking for can help with plant selection, empower your sales team and help create targeted marketing campaigns. This information can truly drive sales. We are excited to be offering this learning opportunity as part of our Innovation Fest activities.”

The second Danziger Talks event will tackle retail challenges and consumer’s trends. Join one of the leading trend hunters in the green industry, Manuel Rucar, horticulture engineer and trend hunter for Chlorosphere and Lucas Jansen, leading educator at Floweracademy.NL, and retail sales strategist with more than forty years’ experience in the international flower and plant value chain, as they provide information on how innovation meets trends, reaching new consumers, and future market expectations. The two will give an overview of various markets, sharing insights that can drive sales. The event takes place December 8, 2021, at 15:00 CET. Reserve your spot today https://us02web.zoom.us/webinar/register/WN_J6szVRrjRFq0cxgJoRyD-Q

For more information, visit our special mini site: https://www.danzigeronline.com/cmp/innovation-fest-2021-webinars_2/

Danziger Innovation Fest: Redefining Modern Breeding

2023 Danziger Debut highlights breakthroughs and forecasts for the future

Danziger is proudly kicking off the 2023 season, as one of the first companies to launch their new breeding lineup. They’re also providing more ways for customers to connect and learn. The company’s annual new varieties launch event will expand this year, bringing information and inspiration to grower partners and customers. The event is also getting a new name: Innovation Fest: 2023 Danziger Debut will include the in-person event at the company’s headquarters in Israel, virtual and in-person meetings with customers and a first-ever webinar series.

Virtual and in-person meetings are being scheduled now. These meetings feature a personalized walk through of all the new varieties, colors, series, and programs. Your Danziger representative can help you develop a customized growing plan for next season.
to set up a time to review the new 2023 varieties.

Danziger will be offering two new digital learning opportunities as part of Innovation Fest. The company has planned two webinar events with speakers discussing consumer trends. More details will be available soon.

If you’re able to travel, come visit Danziger’s corporate headquarters in Israel. The annual event, formerly known as Novemberfest, runs through that entire month. You’ll get a behind the scenes look at new varieties for 2023 and beyond, with a special emphasis on the secrets behind Danziger’s breeding. today to start planning your trip.

“Our theme of Innovation highlights the stories behind our technology-driven breeding processes,” says Ori Danziger, Deputy CEO. “We’re excited to share how unique, Danziger-developed technologies are helping us bring the new varieties growers need, and consumers are asking for, to market much more quickly.” Throughout 2023 Danziger will highlight how proprietary processes allow its researchers to quickly and accurately identify plants with target characteristics. This enables the breeding of unique varieties and shaves years off the breeding process.

Here is a sneak peek at just a few varieties coming to growers in 2023:

SOL SEEKER™ Helianthus Series

One of 2023’s most anticipated introductions is Danziger’s Sol Seeker™ Helianthus series. SOL SEEKER Honey will launch in 2023 with more colors and habits joining the series soon after.
This new sunflower series features controlled growth, strong branching and loads of sunny blooms on each plant. Research also shows SOL SEEKER requires less water than other genetics. It’s sure to be a home gardener favorite.

COLIBRI™ Exotic Red Bling Calibrachoa

The newest COLIBRI™ Calibrachoa pairs striking red color with large blooms and a bit of bling. The COLIBRI Bling series features an exciting new star pattern that stands out in the garden. A true head turner, Exotic Red Bling captured a great deal of attention at spring and summer trials. Its controlled growth makes it a well-behaved member of any combo or hanging basket. We love it when paired with CAPELLA™ petunia and VANESSA™ Compact Verbena.

RIMarkable™ Petunia

The deep-violet blooms, looped with a stunning white rim make the new RIMarkable™ Petunia truly remarkable. This new showstopping variety features a trailing habit that makes it a perfect edition to larger premium baskets and combos.

For more information on all the Innovation Fest: 2023 Danziger Debut events, visit DanzigerOnline.com or connect with Danziger team member to schedule a personal review the new varieties for 2023.

About Danziger

Through innovative floriculture, creative collaboration, and a spark of imagination, Danziger strives to develop extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader in bedding plant and cut flower breeding, backed by one of the largest R&D departments in the world. More than 100 scientists, researchers and professional breeders work to invent new varieties that are more durable, efficient, profitable, and BEAUTIFUL. Nearly 1,000 customers in more than 60 countries benefit from Danziger varieties. Founded in 1953, the family-owned company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people worldwide, with propagation facilities in Israel, Guatemala, Kenya, and Colombia.

For more information, visit our website: www.danzigeronline.com

A new game-changing chrysanthemum at SAF’s Outstanding Varieties

Danziger presented a new game-changing chrysanthemum at SAF’s Outstanding Varieties Competition and won the big prize

SAF Outstanding Varieties Competition, September 22nd Orlando, USA.
Danziger is honored to be the winner of the best in class prize and also the best in show prize for AMOR™ CANDY, with its unique pink flowers, combined with a vivid green center, a true eye catcher that grabs attention from afar. According to SAF’s board members, this is only the second time that a chrysanthemum variety has won this prestigious prize in 136 years!

“The first thing you notice is its intense color,” says Jim DelPrince, AAF, AIFD, PFCI, Associate Extension Professor at Mississippi State University. “The rays [the petal-like parts] are a red-violet, and the disks [the centers] are a yellow-green. These are direct opposites on the color wheel, which produces a very powerful appearance.”

Additionally, he notes, this chrysanthemum variety is very “floriferous” and boasts long laterals. “Those traits make it easy to use in a vase, foam, wire mesh, chicken wire, coconut coir, and rockwall base,” says Delprince. “These are some of the many reasons this entry was head and shoulders above the rest.”

Fellow judge Lani Callister, Fresh Flower manager of Ensign Wholesale Floral in Salt Lake City, Utah, echoes his comments. “It’s a really appealing claret wine color,” she says. “And those laterals are amazing. One stem could serve as a focal flower.”
Judges at the competition scored each entry based on color and commercial appeal, stem and foliage, bloom form and size, and overall presentation. The judging panel, which included three retailer, three growers and three wholesalers, evaluated specific categories of flowers, and the entry with the highest score won “Best in Class.”

Danziger also won the blue ribbon prize for Lepidium, Green Dragon® a magnificent green volume variety that was grown by Skyflowers Colombia. Two red ribbon prizes were awarded to Danziger for its chrysanthemum variety named Passion™ de Almendra™ and for a new cut rose variety named Maggi that was grown by Greenrose Ecuador.

DANZIGER OPEN DAYS 2021 WE GROW EMOTIONS

DANZIGER WILL PRESENT A RAINBOW OF COLOURS, SHAPES AND TEXTURES
OF 150 CHRYSANTHEMUMS VARIETIES, MORE THAN 65 NOVELTIES AND 14 OTHER CROPS AT THEIR UPCOMING OPEN DAYS

Bringing a rainbow of colours and a plethora of shapes, textures and sizes is Danziger’s Annual Chrysanthemum Open Days at the company’s cutting farm in Vereda Pontezuela, Colombia. This year, the event will go live and online between 30th of August until the 3rd September 2021. Visit in person or order your own virtual tour and be the first to know about Danziger’s spectacular flower types, high-impact colours, exclusive offers, and much more.
No one other than the Israeli breeder better understands that time is precious. To help growers, wholesalers, florists and floral designers explore the vast amount of new chrysanthemums, Danziger will use eye-catching colour blocking. Plus, the company has grouped all mums of the same type together.
The event comes as questions remain about foreign travel. Attendees who cannot travel due to Covid-19 quarantaine and health measures will be nevertheless treated first-class. A spectacular chrysanthemum ante-premiere awaits them online one week prior to the Open House event. Going virtual means buyers can send their team in greater numbers which means more meetings and more knowledge sharing.
(To set up your own virtual tour and to explore some of Danziger highlights click here)

Standing out proudly are seven categories of mums: AmorTM (daisy), PasiónTM (cushion), EmpatíaTM (Anemone), EsperanzaTM (daisies with a high petal count), EnergíaTM (santini), FelicidadTM (button) and InspiraciónTM (spider).
It is no coincidence that the brand names convey strong emotions. ‘Danziger Chrysanthemums – We Grow Emotions’ is the tagline of the company’s ad campaign focusing on how the seven chrysanthemum lines they created make people feel. Its underlying message is that flower breeding for emotion is important because we all know that emotions are key drivers of great customer experience.

Emotions and colours go hand in hand. White flowers, for example, signify purity and sophistication, and are used to round out other brighter, more eccentric florals in a bouquet, adding texture and depth, or as a stand alone centrepiece. White chrysanthemums and weddings are an ever-lasting love affair, with FrescolitaTM from the Amor collection being a firm favourite with brides because of its high bud count per stem and fresh green centre.

Yellow chrysanthemums are symbols of cheerfulness, new beginnings, are sun-kissed and therefore full of energy. The aptly named PasiónTM Almendra Solkiss from the Pasión collection immediately impacts happiness and customer satisfaction as it features an excepctional vase life spanning 20 days.

Pretty in pink is AmorTM Candy from the Amor collection. It is a daisy type mum eye-cathing in every bouquet or arrangement thanks to its vibrant pink colour. Pink chrysanthemums are the perfect feel-good flower and come in different shades. Light pink is a symbol for grace, elegance and romance, while dark pink signifies gratitude and appreciation.

While white, yellow and pink are the world’s best-selling chrysanthemum colours, Danziger newest chrysanthemum portfolio also includes blooms in other exquisite tones such as tangerine, peach, green and lemon lime.
Danziger’s event is unique in the true sense of the word. Because the Chrysanthemum extravaganza will run parellel to a display of one-of-a-kind blooms such as Craspedia, Lepidium, Veronica, Solidago, Limonium and many more. And no other Chrysanthemum breeder offers such additional bonus during Colombia’s chrysanthemum days.

Danziger is Growing Its North American Team…Again!

Danziger is Growing Its North American Team…Again!

Joy Keeler joins as Sales and Product Representative for Canada

Danziger continues to expand its presence in the North American market with the addition of a new team member dedicated to the Canadian market. Joy Keeler is joining the company as sales and product representative. Joy will develop and maintain relationships within Canada while working closely with the rest of the NA team to support growers, brokers and retailers in her area.

Joy has worked in the horticulture industry all her life. Her experience includes all aspects of greenhouse production as well as sales, marketing and purchasing. Her extensive knowledge of annual and perennial genetics make her a valuable resource for growers. As a true “people person” she particularly enjoys building relationships with her customers, helping them to be successful and profitable.

“Joy’s knowledge of the industry and the unique challenges of running a greenhouse business make her a strong addition to the Danziger team,” says Mike Fernandez, North American bedding market manager. “At the heart of our business is a key focus of customers. Adding Joy to the team will help us to expand our support of the Canadian market and to strengthen relationships with our current and future grower partners.”

Joy Keeler can be reached at [email protected]

Green Dragon® Lepidium – Connect to nature, Energize your wellness

It would be unfair to categorize Danziger’s Lepidium ‘Green Dragon®’ as an ordinary filler flower. Sure, this latest breeding breakthrough from Israel looks great with almost any type of flower and adds volume, texture and whimsey in mixed bouquets, but Green Dragon® is so much more than a simple leafy green. Here’s the bigger story behind Lepidium’s quick rise to prominence.

In our pre-Covid world, we saw a growing demand for flowers. The early days of the global health crisis heavily affected demand for and supply of flowers. The shockwaves sent auction clocks into free fall, and worldwide, tones of products composted when they would usually be selling in the peak season of March and early April 2020. But then, the rebound was lightning fast.

In early March of this year, for example, Royal FloraHolland, the world’s largest global auction in cut flowers and potted plants, recorded its highest ever week’s turnover: €162 million. For the first time in its 110-year history, the Dutch cooperative reached the one billion mark in turnover in week nine, a figure that, under normal circumstances, is customarily celebrated in week 11 or 12.

This milestone is a clear sign that the pandemic is driving an exceptional interest in cut flowers. On this account, there is a growing attraction for new flower varieties such as Lepidium ‘Green Dragon®’, a relative newcomer in the floriculture scene.

Light, airy, and long-lasting and sturdy, Lepidium Green Dragon® makes the perfect cut flower and is a real attention grabber. Its small and unique berries add to the value of this flower’s character and usefulness in both fresh and dried applications.

Several of the world’s most fabulous floral designers say the flower is a true pleasure to look at while stressing that Green Dragon® is no ordinary leafy-green and no ordinary filler. They laud the flower for its unique capability to create well-balanced bouquets and arrangements with visual interest. Lepidium complements the focal flowers and enhances them by adding beautiful texture, volume and energizing bright green exuberance to every bouquet.

But it would be too shortsighted to say that florists and consumers only like lovely Lepidium because they like to look at nice things. Not for nothing has breeding company Danziger, the creator behind this beautiful new flower, rolled out an ad campaign under the tagline; ‘Connect with Nature, Energize your Wellness’.

Green Dragon® look freshly picked from the field – where whirling butterflies surround them. As such, the flower perfectly fills the needs of the ‘wellness conscience’ generation, that wants to feel relaxed and at one with nature. Global marketing research found that consumers care deeply about wellness, expressed by a renewed appreciation of nature. In a world of wellness goals, the role of sustainable materials, lush green plants and farm fresh cut flowers are becoming more important each day.

AIPH’s recently published and scientific-based factsheets, for example, indicate that people who have flowers in their home feel happier and more relaxed. Also, flowers and plants accelerate healing due to their stimulation of a positive outlook. What’s more, exposure to natural, green surroundings has shown to be restorative, based on measures such as self-reported mood, performance and attention tasks, and physiological actions that signify positive emotions and reduced stress. The presence of flowers in the home can deliver these benefits.

In this context, Green Dragon® is a standard-bearer of positive energy. The flower has a fresh and zesty yellow-green shade that evokes the first days of spring when nature awakens, revives, restores, and renews. Green Dragon® invites consumers to take a deep breath, oxygenate and reinvigorate. It makes people feel pure and fresh and gives them a sense of balance. This Lepidium is much more than a filler flower. The Green Dragon® is absolutely fabulous.

Check out our Green Dragon video>>

The New Danziger Annuals Catalog is Here!

We are excited to share our new catalog for the 2022 season. We are introducing over 50 new varieties, 3 new series, and one new crop along with a wide range of new DuraBella combinations. This year’s catalog blooms with expanded information and new features to help growers and retailers choose and grow the plants that their customers are looking to buy.
…

Come see our new genetics At Regional Trial Gardens Around North America

Danziger is participating in public and private trials throughout North America to meet our customers needs for evaluating the genetics in each region…

Illuminate Your 2022 Sales with Danziger’s New Bright Yellow Collection

Visit Danziger Open House Event

Imperial Plants – The Netherlands, 15-25 June 2021

Everyone is talking about the color of the year, and Danziger has the varieties to match and combine with the trend. PANTONE® describes their Illuminate yellow as delivering “the promise of something sunny and friendly”. Danziger’s CAPELLA™ Hello Yellow™ Petunia, Golf™ Beauty Craspedia and Nesia™ Inca Nemesia offer more than just a sunny appearance, they provide the dependable performance that growers require and a true breeding breakthrough.

Breeding quality flowers requires a delicate mix of art and science. While a creative flair is required to successfully capture the market’s imagination, it’s the science that delivers on those promises. Danziger, a floriculture company that has been bringing innovative offerings to the market since its inception in 1953, knows a bit about ornamental alchemy. The process begins with a dedication to breeding for the right genetics. This year Danziger will present a wide array of plants and especially a new 2022 attention-grabbing yellow collection:

CAPELLA™ Hello Yellow™ Petunia- The Power to Illuminate

Capella™ Hello Yellow™ Petunia is a new variety that greets consumers with bold, eye-catching bright yellow flowers that shine from a distance. The story of this new variety begins with innovative breeding and continues with its special power to illuminate and make everyone smile. As a part of the Hello Yellow™ launch, we chose to take advantage of its blast of good energy and together with a great team spirit, we made an old facility of children at risk village, look happier and filled it with joyful color. Hello Yellow reminds us how plants can create a positive effect on our spirit and how being surrounded by plants can make everyone feel happier. We believe that Hello Yellow will keep on illuminating more places around the globe and put a smile on peoples face.

Watch the story of Hello Yellow™ >>>

Hello Yellow™ is an important addition to the Capella™ series. It performs well in propagation and continues to gain size in the home garden—a win-win for growers and end consumers alike. This early bloomer is well suited for small pots, hanging baskets and combos. The Capella series is becoming one of the best Petunia series in the market as more and more growers are getting familiar with its advantages.

GOLF™ Beauty Craspedia

Golf™ Beauty Craspedia’s playful golf-ball-shaped yellow blooms belong in a Dr. Seuss book! A definite conversation piece. With more vigor and flower power than ever before, this unique plant is a stunner in gallon-sized containers and up. Unique innovation with its special appearance and also by the fact that the end consumer can harvest it from his or her garden and bring joy to their house.

NESIA™ Inca Nemesia

If you think nemesia are only for spring, think again. Danziger’s NESIA™ series has great heat tolerance, allowing it to flower from early spring all through the summer. NESIA Inca, new for 2022, features on-trend, deep yellow blooms that pair well in combos. Its consistent habit makes it a great plant for packs, quarts and gallons too.

This year Danziger will showcase its new and exciting 2022 innovative breeding in an open house event that will take place at Imperial Plants, Holland, from June 15^th until June 25^th. This event was especially planned to enable

growers and other partners to better evaluate the new series and varieties for the upcoming season.

to explore our highlights and novelties for 2022

Open Days in the Netherlands

You are invited to explore our new and exciting 2022 novelties and highlights. Come visit us for a touch of inspiration with our new illuminating yellow assortment, explore our game changers series, and check out our superstars for the upcoming season…

Danziger Guatemala

Passion for Quality Drives Danziger Guatemala Facility Expansion
Growing extraordinary flowers starts with the highest quality plant material. Danziger is expanding its Guatemala facility to meet industry needs…

Danziger is thrilled to announce the launch of ‘Danziger Live’

Danziger is thrilled to announce the launch of ‘Danziger Live’
The first live event will take place on Wednesday, March 24th 2021 at 5PM UTC+02
To register click here

‘Danziger Live’ will be an interactive monthly event where we investigate a series of topics that affect florists around the world. Our Floral Guru in residence will be Alison Bradley, who will interview designers to discover why they have been so successful and exactly how they did it.
Here is a taste of the subjects that will be covered from perceived value to innovation in design; how to attract the most effective kind of social media attention; creating a Brand; how to connect with mainstream media; how to upsell; what is commercial and what isn’t and how to connect with your real audience.

“As a leading breeder in the flowers industry, we find it most important to expose the florists’ community to professional content, and to broaden their knowledge and expertise about the flowers they are working with. We really think that building a platform where they can share their professionality, exchange thoughts and ideas, get inspired and network, can promote the entire flowers industry worldwide and therefore we decided to take the lead in creating such a value added platform” said Ori Danziger, the Deputy CEO of Danziger. “We’re really excited about this and we invite all florists to get involved too. Where possible, we will ask or answer their questions during the interviews and all for free, he added. We are thrilled to have Alison Bradley on board with us, as part of our shared mission to inspire and support florists around the world. Listed as one of the top 50 most influential people in the flower industry, Alison Bradley is a legend, and to listen to her, it is just an inspiration for all of us”, he added.
Join us for the first session: ‘DARE TO DREAM’ with Alison and Ahti Lyra – a man on a mission! Famous for his exciting and sometimes controversial designs, Ahti will explain why he continues to challenge himself to find original concepts to make artistic floristry more commercial. What originally started as an exercise in being successful in competitions has developed into a commercial success story. Ahti’s concepts have found another unexpected success as he now finds himself regularly travelling the world to teach. Daring to be different has allowed him to live the dream!
Save your spot for the first ‘Danziger Live’ here- https://www.facebook.com/events/725932058290704 (The number of participants is limited)

Alison Bradley
Listed as one of the top 50 most influential people in the flower industry, Alison Bradley is a legend! She is the founder and editor-in-chief of the multi award winning Fusion Flowers magazine and co-founder of the international platform, Floral Fundamentals. For many years she featured on the BBC as a floral design guru both on TV and radio and her work and garden led to a BBC Gardeners’ World documentary. She is not only an award-winning designer, teacher, lecturer and judge in her own right but is known for being able to spot design talent wherever she goes. She runs regular Facebook competitions where she discovers designers that she encourages and supports. Alison not only mentors’ designers around the world but has been the force behind many international events and exhibitions.

She lives in Scotland in a sleepy village in a house with a famous garden but much of her time is spent travelling the world and inspiring others to be who and what they can be. She is known as the Mama Bear partly because of her warmth but also because she continues to fight for the rights of others. Her sense of humour, warm hugs and down-to-earth approach are famous as is her quiet way of getting things done!

About Danziger
Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies; creating extraordinary flower varieties that help customers all along the supply chain, achieve extraordinary success. Powered by one of the flower industry’s largest R&D departments, and with cutting-edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, Danziger supplies elite quality vegetative material to about 1,000 customers in over 60 countries. Danziger manages hundreds of varieties under Plant Breeders’ Rights. Through collaborative partnerships with growers, Danziger continuously explores new ways to capture the market’s imagination, while staying true to its roots as a family business.

SENTI™ Roses by Danziger

Danziger is proud to announce the launch of its new SENTI™ Roses assortment, an exciting step for us, and an opportunity to generate added value for growers around the globe, based on Danziger expertise, excellence, and experience

As leaders in the international horticultural breeding sector, with over 1000 customers in more than 60 countries, we constantly seek to offer growers more and better solutions for their needs, by expanding Danziger’s offering and entering new segments. In order to realize our goal of truly being a one stop shop, we constantly offer new, creative, and attractive assortments that customers love and growers trust. The addition of cut roses to our portfolio is a strategic step forward for Danziger. It is an integral part of our vision, our promise to growers and our commitment to genetic innovation resulting in new assortments.

SENTI™, from the Latin to feel and experience, is the name we sentimentally chose for our new rose’s brand. We believe it is truly fitting, reflecting the very essence of roses and their special role in our lives – expressing sentiments of love, passion, romance, empathy, excitement, and sometimes sadness and longing.

Experience

“With a well-established reputation in the fields of fillers, in recent years we have turned our attention to focals, and roses were the natural continuation. We are excited to enter the beautiful and challenging world of roses. This is another opportunity for us to harness our experience and resources in genetics, production and service – to drive success throughout the entire supply chain.” Says Gaby Danziger, Danziger CEO.

Danziger is especially renowned for its extensive assortment of leading Gypsophila varieties, such as XLENCE™ and MILLION STARS™, and since cut roses are a complementary product to Gypsophila, we believe that offering our growers a broader assortment is a significant benefit.

Expertise

We at Danziger brought our expertise and experience to bear in finding, selecting, and purchasing the finest rose genetics, from Gefa Rosen in Hamburg, Germany. This over 60 years old company, owned by Klaus Geereking has a substantial experience with growing and breeding of roses. Like Danziger, Klaus founded as a family company in 1961, that grew and developed into exceptional breeder dedicated to constant innovation and provision of the finest value to growers and customers. From a small greenhouse in Germany, Klaus’ company moved to larger facilities and continued to grow and blossom. Klaus is renowned for breeding unique, world-class rose varieties with test trials and sales in main locations such as Colombia, Ecuador, Kenya, and Ethiopia. “Purchasing rose genetics from Klaus enables us to benefit from the valuable advantages of proven genetic load, extensive familiarity with market needs, as well as reliable plant material” says Gaby Danziger. The acquisition of Klaus’ very large and broad germplasm was another stage of evolution of our independent breeding activities over the past years, as we accumulated rich knowledge in the cultivation, breeding, propagation, and growth of roses.

By leveraging the fruits of many years of careful and skillful breeding, we have established a fast track to market for promising commercial varieties, as well as future innovative varieties in the main rose segments. To support this effort, we have recruited professionals with prior rose cultivation knowledge in various geographic regions, to assist us in providing the expertise and fine service that growers have come to expect from Danziger.

Excellence

This excellent foundation of rose varieties, will be backed by local Danziger teams around the world, as well as by the company’s advanced breeding and propagation facilities, and our second to none, trailblazing R&D department. Our horticultural excellence is consolidated and complemented by our in-depth familiarity with the needs of growers around the globe, especially in our primary rose markets of Colombia, Ecuador, Kenya, Ethiopia, where local Danziger teams provide our customers with the full benefits of their expertise and knowledge.

Our commitment to constant advancement is not limited to breeding, we focus special attention on innovation in marketing and customer service. With this launch, we are also introducing new and unique models offering a range of purchase options tailored to fit today’s grower needs.

Our internal breeding process has highlighted several rose varieties that will be presented and offered for trials to be conducted by rose growers in both Colombia and Ecuador during our open days. Here is a partial list:

SENTI™ Dark Red

with excellent opening

and thick petals

SENTI™ Yellow

Soft yellow rose, with good basal
production and long stems

SENTI™ Dark Pink

with a bright color, good opening, and no thorns

ALQUIMIA

peach colored variety with extra-long stems

SENTI™ Light Peach

with extra-long stems, symmetrical

opening and very few thorns

A rosy future

Following years of study, research and acquiring expertise, we have gained in-depth familiarity with the existing genetics, and are now preparing to hold our first open days in both Ecuador and Colombia designed to introduce growers to the choice varieties we have selected.

Ecuador Open Days – to be held from 17 to 31 of March.

Colombia Open Days – to be held from 16 to 25 of March.

Our rosy future also extends to Kenya, where we now have 3 rose greenhouses – a rose display area, breeding area and blooming area. Our local customers in Kenya are cordially invited to visit us at Danziger Kenya any time, see our display and learn about our rose varieties.

For more information and to view product presentation please click here:

Available also at: [email protected]

Rinehart Poinsettias by Danziger Offers Top Quality Varieties

Rinehart Poinsettias by Danziger Offers Top Quality Varieties at Increased Numbers for 2021 Season

The partnership marks first anniversary with a variety to fit every growing need

Rinehart Poinsettias by Danziger has a poinsettia to fit every need. The 2021 season features increased availability of seven varieties, including two vibrant whites and five stunning reds. The partnership between Rinehart and Danziger pairs superior-quality poinsettia genetics with the highest growing standards in the
industry. The result brings top-quality material to the North American market.
This year, the partnership is in full swing with all of the poinsettia production taking place at Danziger’s state-of-theart facility in Guatemala. The program is a big part of the expansion taking place at the company’s Guatemala farm.
Danziger’s strict protocols and innovative growing techniques ensure high-quality poinsettia plant
material. New 2021 Varieties Include:

Jack Frost
Jack Frost is a creamy white poinsettia with lively, upright bracts. Ranked number one in the NonRed Variety category at Plantpeddler’s Variety Day trial, this poinsettia is more compact than Pure White, with a medium growth habit.
Timing: Week 48

Pure White
This poinsettias name says it all. Pure white, upright bracts sit atop very upright stems. Pure White
is a strong, V-shaped plant with a vigorous habit. It also tolerates low light conditions in the North.
Timing: Week 46/47/48.

Pepita
Pepita is a beautiful, deep-red poinsettia named after the Mexican Christmas story of the small child,
Pepita. Pepita is a compact plant with medium bracts and tight internodes. Its high-density
production makes Pepita perfect for promotional items and mini pots.
Timing: Week 46/47

Legacy
Legacy is a vigorous plant with strong, upright stems and fancy grade bracts. This traditional red poinsettia features
an eye-catching bright red hue.
Timing: Week 47/48

Hercules
Hercules is a super-strong, red poinsettia with upright bracts and stems. This medium/compact
plant features high heat tolerance, making it an excellent option for both Southern and
Northern growers. Target planting for 6-inch production should be two weeks earlier than
most. Expect to see compact growth with Hercules, and little need for PGRs.
Timing: Week47/48.

Southern Charm
Clear-red bracts and an upright habit will have consumers charmed by Southern Charm. This
poinsettia is a strong option for the South, but also performs well for Northern growers. It’s a
vigorous plant that allows for later starts to reach finished target height.
Timing: Week 49.

Legendary
Legendary features bright red bracts with a V-shaped habit. This poinsettia is a medium grower
with medium bracts. It’s extremely versatile, perfect for any size product from minis to trees.
Timing: 47/48

Danziger strives to produce extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader
in bedding plant and cut flower breeding, backed by one of the largest R&D departments in the world. More than
100 scientists, researchers and professional breeders work to invent new varieties that are more durable, efficient,
profitable and BEAUTIFUL.
Nearly 1,000 customers in more than 60 countries count on Danziger varieties. Founded in 1953, the family-owned
company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people
worldwide, with propagation facilities in Israel, Guatemala, Kenya and Colombia.
For more information please visit our web site at: www.danzigeronline.com.
About Rinehart Poinsettias
Steve Rinehart, owner of Rinehart Poinsettias, has more than 35 years of experience in breeding, producing and marketing
world-renowned poinsettias. For 29 years, Rinehart managed product development and research at Ecke Ranch. In 2013 he
founded Rinehart Poinsettias, continuing his passion to bring high-quality new varieties to market.

Danziger Kicks Off the 2022 Season with NovemberFest

First-ever virtual version of the yearly event is a success.

NovemberFest, Danziger’s flagship event, has always marked the start of the new season. The annual open house, held at the company’s research and development facilities in Israel, is a chance for industry leaders to explore Danziger’s latest genetics. With travel restrictions in place, the Danziger team pivoted to an interactive digital event. Through the virtual experience, they were able to bring Novemberfest to customers, partners and growers all over the world.

“Of course, we would rather welcome everyone in person to our facility in Israel,” says Ori Danziger, Deputy CEO. “But this challenge has opened new doors and expanded how we interact with our customers. Using creativity and technology we were able to bring the Novemberfest experience to more of our partners. They really were able to feel like they were viewing live plants.”

The presentation featured a personal video tour of the tissue culture labs, an area with typically limited viewing opportunities. Short videos and images of the plants from locations around the world gave customers and partners the opportunity to see different growing conditions. Danziger also created a 3D Virtual Greenhouse Tour using technology more commonly found in the real estate business to create virtual home tours.

Danziger has long felt that the November timing for a season launch offers many benefits. “One of the great things about presenting the 2022 introductions during this time of year is that growers can request trial plants for finishing during their normal 2021 season,” adds Ori Danziger. “Allowing our customers to grow and finish new varieties at their facilities, under their conditions and schedules is part of our commitment to their success.” Danziger has expanded its availability of the 2022 introductions to meet increased requests of trial material. Customers can create a personalized trial plant plan by scheduling time with a Danziger team member. Contact us by clicking here: https://bit.ly/2Ne8Axn

Novemberfest Highlights Along with all the new 2022 introductions, hundreds of varieties were featured at the event. Here is a look at top picks from Danziger customers.

CAPELLA™ Hello Yellow Petunia One 2022 introduction attracting a lot of attention is Petunia CAPELLA™ Hello Yellow. This new CAPELLA variety has a bright, solid-yellow color that is unique to the market. The color is as solid and bright as that of a rubber ducky. There are only a few yellows on the market and Hello Yellow is receiving good interest from growing partners around the world. This innovative Petunia performs well in propagation, requires minimal PGR and blooms early enough for any program. All varieties in the CAPELLA™ series create tidy small containers and will develop beautiful combinations that draw the eye at retail.

LOLLIES™ Argyranthemum LOLLIES™ is a new uniform Argyranthemum series comprised of five bright colors that give a “sweet treat” of color to any retail display. Each variety in the LOLLIES™ collection were selected for their uniformity in habit, flower shape and early finish without supplemental lighting. This series is well suited for gallon/15cm size pots and larger.

DARK MATTER™ Salvia nemorosa DARK MATTER™ is a new Salvia nemorosa with a highly sought after deep-blue flower.
This variety will re-bloom throughout the summer season, adding to the enjoyment in the landscape.
DARK MATTER’s strong garden performance will make this first- year flowering, Zone 4 hardy perennial a favorite for growers and gardeners everywhere.

COLIBRI™ Calibrachoa 2022 brings even more color and “bling” to our compact Calibrachoa series, with beautiful new patterns.
COLIBRI™ Purple Bling and Pink Bling both feature sparkling new twotoned patterns with vibrant stripes.

COLIBRI Abstract Guava features a bright and cheery, watercolor-like pattern that home gardeners will love.
All of the COLIBRI varieties stays compact, even with little or no PGR usage and create eye catching quarts/10.5 cm pots, smaller combos and hanging baskets.

EYECONIC™ Calibrachoa Danziger’s EYECONIC™ Calibrachoa series has large blooms with an intriguing eye pattern. This Calibrachoa series is ideal for hanging baskets or larger containers. The 2022 EYECONIC introductions showcase four new colors including peach, pink, strawberry and cherry blossom. These new additions bring the series to five colors. Showy on their own in gallons/15 cm or baskets, they also blend beautifully in combinations.

GOLF™ Beauty Improved Craspedia The newly improved GOLF™ Beauty has more vigor and flower power with increased ease of rooting under any light condition. This unique plant, with its golf ball-shaped bright yellow blooms, is a true attention grabber. GOLF Beauty works well as a standalone potted item, offers a unique upright center in combinations and is a striking plant for garden beds.

OSTICADE™ Daybreak Osteospermum OSTICADE™ varieties have long been a grower favorite. Their idyllic mounded plant habit, large flowers and summer-long performance are characteristic of this excellent series. Growers love the fact that all Danziger Osteospermum can be finished alongside other spring crops in warm conditions. New to the OSTICADE™ lineup for 2022 is the multicolored Daybreak. There are now seven varieties in the OSTICADE series, each one is perfect for production in gallons/15 cm, hanging baskets and larger patio containers.

Interested in trialing some of the new 2022 introductions? We’ll help you develop a personalized trial plan. Click here to get in touch:

Danziger Launches its New Cut Flowers Catalog for Season 20-21

Danziger Launches its New Cut Flowers Catalog for Season 20-21

With more than 60 novelties, 3 brand new series, 18 crops and 300 varieties, Danziger is excited and proud to launch their new 20-21 cut flowers catalog. The catalog can be downloaded directly from the following link: https://www.danzigeronline.com/digital-catalog/.

Danziger’s new catalog also includes a whole new Chrysanthemums portfolio strategy under the slogan: “WE GROW EMOTIONS”. As part of the new portfolio strategy, Danziger divided their MUMs assortment into 7 different collections, each one of them expressing some kind of emotion that will evoke in people, when receiving or buying flowers. Click here to view the full story: https://www.youtube.com/watch?v=BwBD0HJXnyo&t=5s

“As leading breeders, this is our obligation to keep bringing innovation to the market. Through innovative floriculture, creative collaboration and a spark of imagination, we strive to develop extraordinary varieties that help our customers achieve extraordinary success, said Anat Moshes, Vice President, Cut Flowers Sales at Danziger. This year we’ve included even more creative solutions, that will bring value added to everyone in the entire value chain, including the retailers, she added.

The 20-21 introductions include the following new series’:

GLOSS™ – A new type of Carnation hybrid that introduces bright colors assortment with a more attractive foliage appeal and a rare combination of good ratio between the volume and the weight of the stems, long vase life (16-18 days) and fragrance. The sterile flowers have no pollen shed and the plant have a very high resistance to Fusarium oxysporum f.sp. In addition, this new type of Carnation has long Improved tolerance to high temperatures.

BON BON SCOOP™ – Danziger Scabiosa SCOOP® answers the global trend of rich, cushion style flowers. This unique, different, full of color, and very versatile flower can be used in any arrangement at any stage – closed, open or even after all leaves have fallen. This successful series gained its recognition as a unique focal, as an innovative and refreshing product, for bouquets, arrangements and different events around the year. The new BON BON SCOOP™ series, with its very attractive full and ball shaped flowers is a great addition to Danziger successful SCOOP® series. Its pedicels are Long, thick and strong with no pollen shed. This new series includes 4 new varieties with long vase life (3 to 4 days more than other Scabiosa varieties).

PAINTBALL™ POPPY – a new Craspedia variety that was added to Danziger PAINTBALL™ series. A unique oblong inflorescence shape with a great size of 4cm in length and 3cm in Diameter. These strong stems that stand erect, have a very uniform growth and are easy and efficient to harvest. Its yield is higher in comparison to other Craspedia varieties, and its Fusarium tolerance is greater than that of other Craspedia varieties.

WE GROW EMOTIONS – As a part of the new Chrysanthemum portfolio strategy, Danziger introduces 25 new varieties to be added to their rich Chrysanthemum assortments this coming season. Among these wonderful flowers are: AMOR™ AMARILLA (Daisy collection) with its amazing green center and an attractive bright yellow color of petals. PASIÓN™ DE MANZANA, (Cushion collection), an innovative and unique variety with flowers of 3 colors. PASION™ SUNSET, which has a real WOW effect with its very good orange color and high number of flowers per stem (6 to 8).

NovemberFest 2020 Goes Virtual – Traveling to Israel has never been so easy!

NovemberFest 2020 Goes Virtual – Traveling to Israel has never been so easy!

Come explore Danziger’s bedding assortment and novelties for the 2022 season in its first-ever virtual NovemberFest.

NovemberFest, Danziger’s flagship annual event, marks the kick-off of the new season and a chance for industry leaders – growers, retailers and distributors – to explore the company’s latest genetics and assortment from its R & D facilities in Israel.

As usual, this year’s event promises customers and partners from around the world a chance to see the company’s assortment in full bloom, as well as discover the novelties and introductions for the upcoming seasons, with one important difference. This year, NovemberFest 2020 will take place as a virtual event.

“Instead of looking at this as a substitute for the ‘real thing,’ we’re embracing the opportunities created by the new normal to design a more personalized and tailored experience for our global visitors. Now they can discover our blooming assortment and amazing new varieties at their own pace and time zone, through virtual tours of our R&D facility and greenhouses. They will also have the opportunity to get to know our people on a one to one basis,” says Ori Danziger, Deputy CEO.

During NovemberFest 2020, visitors will have the opportunity to take a 360 virtual tour of the R&D facility in Israel and explore Danziger’s vast assortment and new genetics for the 2022 season, featuring 66 new varieties, 3 new series, and one brand new crop. Among others, Danziger will present:

· CAPELLA™ – Danziger’s flagship series is proud to introduce “Hello Yellow”, the perfect Petunia in a perfect yellow color. CAPELLA™ is quickly becoming the growers’ favorite. This innovative petunia performs well in propagation, requires minimal PGR and blooms early enough for any petunia program. CAPELLA™ creates stunning 12 cm. baskets and combinations that draw the eye at retail and continue to perform in the home garden.

· LOLLIES™ – A new Argyranthemum uniform series comprising of 5 bright colors that gives a treat of color to any retail display or at the end consumer’s house. LOLLIES™ series will be offered with a full retail package including POP concept and a fun storytelling.

· HARMONY® COLORFALL™ – Are you ready for a true breeding breakthrough in New Guinea Impatiens? HARMONY®COLORFALL™ is the first trailing line of NGI on the market, specially designed for hanging baskets. COLORFALL™ features all the wonderful traits of the HARMONY® series, including large flowers and uniform growth, with the unique trailing habit. This innovative New Guinea series was presented first last season and will have an addition of four new colors that will be launched at NovemberFest, perfect for adding a new twist to shade hanging baskets and in combinations.

· Dark Matter™ – A new Salvia nemorosa with a unique deep blue colored flower, re-blooming all summer long

· COLIBRI™, EYECONIC™ & OMBRE™- Danziger’s Calibrachoa assortment has been renewed these last 3 years with the COLIBRI™ series, which is the perfect compact habit for 10-12 cm. pots and two new novelties series EYECONIC™ and OMBRE™. The COLIBRI™ series is the small pot type Calibrachoa with its beautiful 20 colors. The EYECONIC™ series has a major flower power with an eye pattern and the OMBRE™ series is the “multi-color” type, with a beautiful blend of several colors on each plant and controlled semi-trailing habit.

During the event, Danziger’s local Israeli team together with worldwide teams based in Europe, China and North America, will be available to meet and discuss the company’s new genetics, marketing and retail strategies, breeding, product concepts and more via 1:1 streaming video meetings.

“Every year we provide our guests with an unforgettable experience by combining professional meetings and a festive atmosphere. NovemberFest is all about new trends and the future, and today we are using top-notch technologies to enable everyone to experience ‘being in Israel in person’,” adds Ori Danziger.

To schedule your virtual tour or meeting, click here:

Danziger’s New Sales Manager Gives European Partners a Boost

Danziger’s New Sales Manager Gives European Partners a Boost

Strategic hire of Focco Prins will help drive demand creation across the value chain by strengthening Danziger’s relationships with European retailers and growers.

Mishmar Hashiva, Israel October 1^st, 2020 – As part of a strategy to strengthen its activities in the strategically important European bedding market, Danziger is excited to welcome onboard Focco Prins, who joined the company as an additional Sales Manager in the European market in August.

Located in Netherlands, Focco will concentrate on maximizing demand for Danziger genetics along the value chain, at both the grower and retailer level.

Beginning his career in 1991 with the Chrysanthemum Breeders Association, Focco brings extensive international experience in the Cut Flowers, Pot & Bedding plants industry, and has worked in companies such as Royal Van Zanten, Dummen Orange, Fides, Queen and more.

According to Ori Danziger, Deputy CEO, “This is a strategic recruitment for Danziger, and part of our plan to further develop our European activities and better support our partners and growers, especially with regard to demand creation at the retail level.”

In his new role at Danziger, Focco will be responsible for cultivating business relations with retailers and retail growers’ across Europe.

“With his broad network and rich industry experience, Focco will be a great asset in strengthening our team and increasing interest in our world-leading genetics”, says Ori Danziger.

Focco can be contacted at: [email protected]

“WE GROW EMOTIONS”

“WE GROW EMOTIONS”

That is the insight behind Danziger’s new Chrysanthemums Portfolio strategy.

Danziger MUMs assortment and innovative breeding will be presented at Danziger’s Open Days, August 24th -29th (week 35), in Antioquia, Colombia.

Different studies show that flowers are a powerful inducer of positive emotions. Living in an environment surrounded by flowers or just buying or receiving flowers have a significant impact on our dopamine, serotonin and oxytocin levels that cause the body to feel excited and full of energy, relieving stress and making people feel happier and thankful. “This was the foundation for building our new strategic chrysanthemum portfolio” says Uri Goldstein, Danziger Colombia CEO.

“Global Covid-19 epidemic only made that insight more relevant and we felt that flowers can add natural joy to people’s life in such times” adds Uri. The Chrysanthemum market is one of the largest cut flower markets and with a very wide array of colors, shapes, and textures. Danziger is one of the leading breeders of MUMs with the well-known ATLANTIS® series especially in Colombia, the main exporter of MUMS to the North American market. “We felt that this is the right time to talk about the positive emotional affect that can help people in these challenging times” says Uri Goldstein.

As a part of the new portfolio strategy, Danziger divided their MUMs assortment into 7 different collections, each one of them expressing some kind of emotion that will evoke in people when receiving or buying flowers:

AMOR™ – Fall in love with her heart– giving flowers is one of the most common and beautiful expressions of love, that is why flowers are one of the most popular love gestures in the world. AMOR will be the collection name for all Daisy type mums in the Danziger assortment. “We chose to call our Daisy collection AMOR because of the sun- shape flower with a yellow or green center and its petals around the center, creating a bond between them as strong as AMOR” says Ana Maria Ramirez, Commercial Manager Danziger Colombia. “we will introduce a new commercial bright yellow variety under the name AMOR™ AMARILLA with a short cycle, an amazing green canter, a good number of flowers and multi petals. It was one of the top 5 most popular varieties that were selected in last year’s Open House and therefore it is introduced as one of the promising commercial varieties now” adds Ana.

2. PASIÓN™– Petal by petal – flowers are sensual and even related to temptation, flowers with strong colors, large blooms or scent are a sign for extravagant fondness or desire. “Our Cushion collection will be named PASSION because they are the largest chrysanthemums, with strong stems and many petals. They are outstanding in every way and hence they are ideal for expressing an intense emotion such as passion” says Ana Maria Ramirez. Danziger will present a few new commercial varieties in the PASIÓN/Cushion collection, one of them is a white variety with a green center it has a lowLD requirement, a fast cycle, no pinking and it tints well. The variety’s name is PASIÓN™DE VAINILLA.

3.EMPATÍA™– Empathy is all we need – the ability to show simple affection and consideration with a little effort, empathy and solidarity are one of today’s emerging needs and we believe they are crucial for our wellbeing. “Empathy is the ability to see from the eyes of another, that is why our Anemone collection was chosen to express that emotion. Anemones are beautiful flowers that actually combine a Daisy type with the Cushion type. We trust that the ability to combine them is a sign of natural empathy and that being so, our Anemone mums are perfect in that sense” says Ana Maria Ramirez. A new introduction of EMPATÍA/ Anemone collection will be the EMPATÍA™ FESTIVA with a shiny color, green center, outstanding vase life and more than one whorl of petals.

4. ESPERANZA™ –Give a flower, give hope – the striking natural colors of flowers and their ability to grow again and again are a true symbol for hope. Nature can always inspire us with its beauty and strength and make us feel more optimistic and filled with liveliness. “The ESPERANZA collection introduces a new and innovative kind of MUMs to the market, with its multi-petals natural look. We see them as a symbol for new creation and natural hope” says Ana Maria Ramirez. One of the most attractive varieties in the ESPERANZA collection is a shiny red colored variety, very uniform, with more than 10 flowers on one stem, thick stems and more than 2 whorls of petals. The name of the variety is ESPERANZA™ ESCARLATA and it had grabbed a lot of attention in last year’s Open Days event.

5.FELICIDAD™ – Happiness comes with flowers- joy and delight are stated in flowers and that is why they act as the best décor for most life’s happiest moments. “Danziger Button type mums will be called FELICIDAD since they are small, beautiful flowers that evoke sweetness and tenderness, exactly like those little details that fill life with happiness

6.ENERGÍA™ – Feel the power of flowers – we have all sorts of different sources for energy in our life, being surrounded by flowers and plants can perform also as a source of good natural energy. “Danziger’s Santini MUMs will be the ENERGIA collection with their special appearance as a prototype of a miniature sun, that reflects in their round blooms, small stems and many flowers. Just like the sun, the ENERGÍA collection will be perfect for recharging energy anywhere” says Ana Maria Ramirez. This is the first commercial year for Danziger ENERGÍA/ Santini collection with eight new varieties including a stunning new pink variety, named ENERGÍA™ BLUSHED. It is characterized with uniform growth, a good number of flowers and an attractive color.

7.INSPIRACION™– Inspiration to bloom – being mentally stimulated to do or feel something, especially think out of the box and evoke creativity. Flowers have so many creative usages and they are a source of inspiration to a lot of artist, florists and designers. “We thought the mums that best express creativity and INSPIRACION are our spider MUMs collection, due to their thin and elongated petals that make this chrysanthemum so attractive and original. This unique appearance is what differentiates them from all other flowers and make them a source of inspiration” says Ana Maria Ramirez.

The new MUMs portfolio strategy can be reflected throughout the value chain’s different levels, from breeding, growing, bouquet-designing, retail display and up to the end consumer. Emotions are relevant and can be expressed in many ways to inspire each component, “We have developed also retail packages that can help drive more demand for flowers and that are more relevant than ever in these challenging days” says Uri Goldstein, Danziger Colombia CEO.

The new MUMS assortment will be presented at Danziger’s “Open-Days” event at its site in Vereda Pontezuela, Antioquia, starting August 24^th and up until the 29^th. During this week, growers, buyers, designers and florists will be able to explore a myriad portfolio of chrysanthemums and emotions. This year, because of traveling restrictions the event will be also broadcast on digital platforms, so stay tuned for more information or register here.

About Danziger Colombia

Danziger’s Colombia production site focuses on research and development, providing new varieties specifically targeted to the American consumer. The state-of-the-art facilities provide elite stock to growers.

Danziger Open House In the Netherlands

We invite you to explore our novelties and highlights for 2021 in a live presentation presented by Imperial Plants in the Netherlands.

This event is especially planned to enable our partners to evaluate our new series and varieties for the coming season.

9-12 JUNE, 2020 , 09:00-17:00 , IMPERIAL PLANTS, Anthuriumweg 43

2665KV Bleiswijk Holland

Meet Danziger’s R&D representative
Take a tour with Koos Van Der Klugt
Attend a ZOOM meeting with the Danziger team in Israel

If you would like more information or would like to plan a private tour, please contact Gdańsk EU Market Manager Ayala Zilberman
Mobile: + 972-52-8477510 email: [email protected]

Danziger Guatemala, Israel, wins Bronze in Young Plants category at AIPH

Danziger Guatemala, Israel, wins Bronze in Young Plants category at AIPH International Grower of the Year 2020

At the prestigious IGOTY Awards held during IPM Essen, Global Floriculture leader Danziger, were delighted to receive the Bronze award for 2020. This is a well–deserved recognition for one of the world’s most vibrant and sensational plant companies.

The AIPH IGOTY Jury is a panel of six internationally renowned horticulture experts. The following comment summarizes the judges’ feelings: “Danziger works to create and grow extraordinary flower varieties that help customers throughout the value chain achieve remarkable success. Our judges praise Danziger for its high-standards of phyto-sanitary conditions through to its customer-driven production.”
For over 60 years, Danziger has been at the forefront of flower research, breeding, development, propagation, production, sales and marketing. The company develops and grows extraordinary flower varieties of cut flowers, annuals and perennials that help flower growers grow their business while meeting the ever-changing market needs and delighting their end-customers.

Danziger won the award in the Young Plants category, focusing on the company’s state of the art propagation facility in Guatemala. Established in 2013, This 10 ha, now expanding to 15 ha, production site in Nueva-Santa Rosa Guatemala, is a technology-driven growing operation that annually produces more than 100 million unrooted cuttings to more than 1,000 customers and partners in North America. The Guatemalan facility focuses on improving the quality of annuals and perennials for the North American market, providing customers with top quality plants.

“Danziger production sites are strategic assets and by leading in production quality assurance, planning and being at the edge of technology, we ensure that we maintain a competitive advantage and provide the best service we can for our customers”, says Ori Danziger, Deputy CEO.

Among other contributing elements, the plants’ top quality is ensured by the Guatemalan facility’s greenhouses. Irrigation systems of the highest quality and cutting-edge automation equipment are also in place, as well as custom software developed by Danziger’s technology experts to optimize growing conditions. As the Guatemalan facility serves as a center of excellence, winning the IPM award recognizes Danziger’s notable achievement in this region.

Danziger Founders Receive Lifetime Achievement Award

A truly outstanding and well-deserved Lifetime Achievement Award was presented to Zehava and Ernest Danziger, founders of ‘Danziger Dan Flower Farm’, at the Israeli Agricultural Committee in Jerusalem.

Zehava and Ernest’s life story is unique. They established Danziger more than 65 years ago. At that time, they could not have imagined that in 2019 their farm would produce and sell half a billion cuttings worldwide, adding color to many places in the world.

‘Always One Step Ahead’

The origins of this unique story began in Mishmar Hashiva, Israel, where the couple first established a small agricultural farm. The first crops were corn and strawberries. They decided to plant the corn much earlier than the agricultural recommendations, which turned into a big success. Years later, this story led to the development of their business motto, ‘Danziger, always one step ahead’.

The beginning did present some growing pains, but after three years, the Danzigers entered the flower sector. With the encouragement of Israel’s Ministry of Agriculture, they began growing Gladiolus and after just one year began to export these flowers.

60 Countries Across Five Continents

The next step for the company was to grow flowers in greenhouses. The Danzigers were one of the first farms in Israel to use this growing method. Again, the couple was one step ahead, and this may be one of the many reasons they were able to grow the company into a leading flower producer in Israel and abroad.

Today, the company is pioneering the development and cultivation of many flower and plant species. Danziger genetics are exported to more than sixty countries across five continents. Over the years, there have been many success stories for the company. One example is the Gypsophila “Million Stars”® variety. This Gypsophila rapidly became a global success. As we begin the new decade, Danziger is leading the world in both bedding plants and cut flowers.

From the very beginning Zehava and Ernest Danziger, who recently celebrated their 93rd and 96th birthdays, have fostered a strong belief in their employees and created a business model that reflects a strong human touch. It’s a way of doing business that Danziger still practices today.

Zehava and Ernest Danziger are proud to see their sons, Micha and Gaby, and recently grandson Ori, continue to maintain Danziger’s legacy. Under their leadership, the importance of valuing employees, belief in the power of partnerships, integrity, decency, business ethics and the drive to create beautiful genetics ensures Danziger will continue to develop as an innovative and daring global agricultural company.

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Danziger Have a SCOOP® for You!

Danziger invite you to enjoy a SCOOP® moment at IPM Essen and discover the new and promising petunia series for 2021!

Danziger’s new Petunia series SCOOP® will be at the center of their booth design with a retail inspiration for the new Petunia series. This global horticultural company has always stressed the importance of a good storytelling in this industry. SCOOP® series is already a great interest to both growers and retailers alike.

Ori Danziger, Deputy CEO, emphasizes “At Danziger we see the importance of having the best genetics. We also look ahead at the value chain and continue to inspire our growers with different retail ideas and concepts. Danziger invest great effort trying to solve the different growers’ needs.”

GYP Wall using XLence® Variety

Danziger will also present cut-flower assortment with an amazing GYP wall that was especially designed for the event, which will include one of their market best sellers, the XLence® GYP variety. This variety is full of beautiful flowers which are extremely large and perfectly ball-shaped.

The Scabiosa SCOOP® is also one of the interesting points that will undoubtedly catch the eye of all visitors, with beautiful unique colors and a trendy flowers, this is one of the florists’ favorite series.

November Fest Raffle Draw

Another attraction to the Danziger stand will be an opportunity to enter the raffle draw to win a visit to Israel in November 2020. At this flagship event, you can enjoy both a professional visit to Danziger R&D center along with a sneak view of new plants for the future.

‘Young Plant Category’ Finalists at IGOTY Awards

Danziger are both delighted and proud to have reached the final of the International Grower of the Year Awards, which will be held during the IPM Essen event. Their production site in Nueva-Santa Rosa, Guatemala is the focal point for their presence in the Young Plant Category for North America market.

This production site in Nueva-Santa Rosa Guatemala is a state of the art facility, which provides a steady supply of clean, high-quality vegetative materials for the North American market. This operation produces unrooted cuttings and young annual and perennial plants for their customers and partners around the world.

Commenting further, Ori Danziger said “Danziger’ production sites are strategic assets and by leading in production quality assurance, planning and being at the edge of technology, we ensure that we maintain a competitive advantage and provide the best service we can for our customers.”

Visitors to the event are cordially invited to the Danziger booth (Hall 2 D40) both during the event and to the Happy Hour on Wednesday, January 29^th from 5.30.pm onwards.

Danziger Announces NA Partnership with Rinehart Poinsettias

Rinehart Poinsettias by Danziger will be available for 2020 Season

Danziger is proud to announce a new partnership with Rinehart Poinsettias. The two companies are joining forces to bring “Rinehart Poinsettias by Danziger” to the North American market. Eight varieties, including six reds and two clean whites, will be available for the 2020 season, with additional introductions set for 2021 and beyond.

“We are thrilled about this partnership, and the ability to bring new, superior-quality poinsettias to growers and brokers,” says Steve Rinehart, owner of Rinehart Poinsettias. “With Danziger, we know that our genetics will be grown with the highest standards, allowing us to bring top-quality material to the North American market.”

“Steve Rinehart brings more than 35 years of experience in poinsettia breeding, production and sales to this partnership,” says Mike Fernandez, Market Manager for North America. “We have set creative collaborations as one of our core values. This partnership is a good example and another step in fulfilling our mission of creating extraordinary success for our customers. We witness an increasing demand for high quality Poinsettias in the market and collaborating with a strong partner such as Steve Rinehart creates synergy and a unique value proposition for the market.”

All of the poinsettia production will take place at Danziger’s state-of-the-art facility in Guatemala. The program will fit seamlessly into the expansion taking place at the company’s Guatemala farm. Strict protocols paired with innovative growing techniques ensure high-quality poinsettia plant material will be available to order for the 2020 poinsettia season.

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NovemberFEST 2019 Summary

Our annual open house event, NovemberFest, has just ended and we wish to share with you some of the occasion’s highlights.

More than 100 of the world’s leading growers, young plant producers, retailers, brokers, florists, journalists and trend setters visited Danziger’s Israel facility during the month-long event.

Danziger showcased a rich and multicolored display of more than 1,000 flowering pots, 500 current and future varieties in 50 different crops and 60 series. This year, visitors gained exposure to creative and eye-catching marketing concepts that were set up to support sales at retail. The top five series selected by our customers were: CAPPELLA™, VANESSA™ , GEM™ ,SCOOP®, COLIBRI™.

Our guests from all around the world had the opportunity to spend time with our team of experts, to obtain in-depth product information such as growing tips on current and future varieties that were collected from the various trialing sites from around the world, and to discuss new genetics and plants for the 2020, 2021 and even 2022 growing seasons. We also had the pleasure to brainstorm and discuss pioneering initiatives for the future of our industry.

Danziger’s guests benefitted the combination of business and some quality fun times; good food and sightseeing together in perfect weather.

Thanks to all our guests, you definitely contributed to making our event a great success and most enjoyable.

We’re already looking forward to seeing and hosting you again at our next Novemberfest event.

An eye-catching display provided visitors with creative marketing concepts for setting up attractive retail displays that address current lifestyles and our consumers’ changing needs. Show pictures of the different displays

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Mr. Plant Geek Visits Danziger’s NovemberFest

Michael Perry, an industry influencer, comes to Israel for Danziger’s annual open house event.

Danziger is excited to announce that Michael Perry, a.k.a. Mr. Plant Geek, joins the world’s leading growers, young plant producers, retailers and brokers, during Danziger’s flagship event, NovemberFest.
Throughout this month-long event, Danziger is presenting more than 1000 flowering pots, 500 varieties, 50 different crops and 60 flower series. NovemberFest brings together industry leaders and guests for discussions about upcoming trends, new genetics and plants for the 2020, 2021 and even 2022 seasons.
Michael visited Danziger’s main research and development site and took part in various marketing and R&D discussions. As part of his visit, Michael also explored Israel and enjoyed some sightseeing of Israel’s gems together with the Danziger team.

“I was very impressed with Danziger’s bedding plants display presented at NovemberFest, it was fascinating to explore the new varieties presented by them”, said Michael. “For me, the visit was a good opportunity to get to know Danziger, one of the leading breeding companies for cut flowers and bedding plants, it was inspiring to hear the stories behind the breeding process and the marketing’s new concepts. This visit combined my passion for plants with exploring new genetics and experiencing Israeli culture with Danziger’s team.”

About Michael Perry
Michael launched mrplantgeek.com by documenting his travels around the Costa Rican jungle. A self-confessed digital nomad, Michael has been on the move ever since, reporting back on his amazing horticultural findings whilst flitting from country to country.
His work has taken him to North and Central America, Africa, Asia and Europe, and he still manages to keep up appearances on TV, with regular contributions to ITV This Morning, as well as his own show, Michael Perry’s Gardening World, on QVC.
Michael regularly participates in charity work, with one notable experience involving a nude calendar shoot for the benefit of charity Perennial. He champions gardening for mental health and wellbeing, and promotes gender equality for gardeners and plant geeks alike.
For more information please visit Michael’s website: https://mrplantgeek.com

DANZIGER is proud to present new cooperation with Rise and Shine and Montiplanta

DANZIGER is proud to present new cooperation with Rise and Shine and Montiplanta, leading breeder of Gerbera

Danziger is proud to become the exclusive worldwide distributor of Montiplanta Gerbera varieties,
and the supplier of plant material worldwide. The agreement was signed between Danziger and Rise and Shine, an Indian Biotech company that acquired Montiplanta’s genetics as a part of their floriculture activities. Montiplanta was established 27 years ago in Portugal and focuses on breeding of various Gerberas varieties, they hold a few well known Gerbera varieties such as BRAKEDANCE, LIVIA and HAIMI.

“We believe that this collaboration and the addition of world-class Gerbera genetics by Montiplanta will enable us to provide our customers with a complete assortment and will benefit all of our growers with new, high quality Gerbera’s assortment” says Gaby Danziger, Danziger’s CEO and co-owner, “we chose this partnership with Montiplanta because we believe they have a unique added value that will enable growers to enjoy a higher yield while appling simple cultivation practice” says Gaby.
“All gerbera varieties were bred for natural conditions, high light radiation, heat resistance and are suitable for all kinds of greenhouses” says Dudu Yarkoni, owner and head of Montiplanta’s breeding, “we found the strategic cooperation with Danziger an opportunity to build a stronger presence and availability in all global flower markets, as well as expand our exposure and sales within Europe”
Montiplanta’s varieties are now available for trials, contact us for more information: [email protected]
Danziger team with Rise and Shine

HAIMI
All new Gerbera Assortment will be presented at the upcoming IFTF event in Danziger’s booth, stand B4.22.
Happy Hour will be held at Thursday November 7th at 17:00 .
About Danziger
Through innovative floriculture, creative collaboration and a spark of imagination, Danziger strives to produce extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader in bedding plant and cut flower breeding, backed by one of the largest R&D departments in the world. More than 100 scientists, researchers and professional breeders work to invent new varieties that are more durable, efficient, profitable and BEAUTIFUL.
Nearly 1,000 customers in more than 60 countries count on Danziger varieties. Founded in 1953, the family-owned company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people worldwide, with propagation facilities in Israel, Guatemala, Kenya and Colombia.

DANZIGER’s varieties win 2 gold medals awards

As a part of “Novelty of the Year” competition

that was held in Flowers EXPO Russia

Moscow, September 19th, Danziger is proud to announce the new two gold medals awards received from the “Novelty of the Year” competition that was held during the Flowers EXPO Russia exhibition.

The first award was given for the breeding of “INZIGNIA CLOUD®” a new introduction of Gypsophila variety

with small “cushion like” flowers, voluminous and impressive appealing, long vase life; high yield and heavy, strong stems. This variety was introduced to the market through an exclusive and creative collaboration between Danziger and leading Gypsophila growers from Ecuador who chose the name “INZIGNIA” as the group name. all group members were selected by their high quality production of Gyp

sophila and it represent a joint venture of four growers including: Florsani, Florequisa, MuchFlowers and Malima. The brand “INZIGNIA CLOUD®” was chosen and will be supported by Danziger and INZIGNIA group, it was presented at the competition by MuchFlowers, one of the group members.

The other gold medal award was given for the breeding of AMORE™ “Queen of Hearts” Petunia, a rising star in the Petunia market and the best seller of the well-known series. This variety is a true love story with its unique heart shape pattern, early flowering, mounded habit and a one of a kind retail story that makes it a lot more than just another beautiful Petunia in a pot.

2021 is in your hands. Grow your future!

Find all you need to make your next season an amazing success in the month-long event at Danziger’s Israel facility

More than 100 of the world’s leading growers, young plant producers, retailers and brokers will visit Danziger’s Israel facility during Novemberfest, the company’s annual open house event.

In the month-long event, beginning the last week of October, Danziger will revile and present more than 1000 flowering pots, 500 varieties, 50 different crops and 60 series. During the event experts from Danziger and industry leaders will get together to discuss new genetics and plants for the 2020, 2021 and even 2022 growing seasons. Guests will also participate in discussions about upcoming trends and inspirations for future seasons, as well as tour Danziger’s main research and development site. That and more, this year Danziger team will reveal during the fest their new creative retail concepts that built to support sales.

“We are excited to welcome, third year in a row, industry leaders to our blooming house in Israel to showcase the scientific breeding for our varieties, and enjoy the Israeli warm and openhanded hospitality” says Ori Danziger, Deputy CEO. “Our guests from all around the world get to spend time with our team of experts, to brainstorm and discuss pioneering initiatives for the future of our industry.”

Guests will receive in-depth product information, such as growing tips on current and future varieties that were collected from the various trialing sites from around the world. Danziger’s guests will benefit the combination of business and pleasure in one of the most attractive destination in the world.

Visits are by appointment only – Secure your place!

To schedule your visit please contact: [email protected]

Click here for the November Fest invite: https://www.youtube.com/watch?v=N_uEa-2u2xc&feature=youtu.be

Danziger Chrysanthemum fit every consumer style

From peppy and youthful to classy and bold, there is a Danziger Chrysanthemum to fit every consumer style

Danziger Colombia Creates Sparkling Chrysanthemum “open days” event

Danziger Colombia hosted an “Open-Days” event at its site in Vereda Pontezuela, Antioquia. During the event, growers, buyers and retailers were able to explore a wide portfolio of chrysanthemums along with a sneak peek of some new and innovative other crops. The event took place at the Danziger farm, which was established in 2014, set up as an R&D site, as well as an elite production site, to serve the local market.

The heart and soul of the event was a beautiful and remarkable show of more than 150 chrysanthemums new and commercial varieties along with a special addition of Lepidium Green Dragon™, Veronica Skyler™, Craspedia Paintball™, Queen cut Kalanchoe and other crops that are best suitable for the North American market and can be grown very well in Colombia. “This year we chose to expand the exhibition in order to inspire the visitors and create a more powerful flower power” says Uri Goldstein, Danziger Colombia CEO, “the extra mile that we did with the additional crops proved to be successful and was one of the main interests of the exhibition and a very good attraction to growers, buyers and retailers. “

The most popular varieties that were picked during the event were Frescolita™, Cherry Pie™, Georgia™, Candy Pink™ and Cheese Cake™. Most visitors also picked the new Atlantis® clones that were chosen in Colombia and show better cultivation characteristics (like shelf-life, shorter cycles and better yield). “The dominant colors that were highlighted at this year’s event were the new green chrysanthemums, burgundy, salmon, coral and peach” says Diego Cardona, Farm Manager at Danziger Colombia “Our breeding is adapting to the changes in the market and keeps creating every year sparkling new colors and shapes that correspond with the market trends” adds Diego.

Danziger Colombia team hosted more than 54 companies and approximate 200 visitors from around the globe. “For the first time, we also took part at a special retail panel in cooperation with PMA, Asocolflores and other chrysanthemum breeders” says Ana Ramirez, Commercial Manager at Danziger Colombia. Among the panel speakers were Becky Roberts, director of floral for PMA, Debora Steier, VP floral Albertsons companies, Michael Scharader, director of floral Schnuck markets and Mauricio Valencia, VP of new business development Galleria farms. “It was a very good opportunity for us as breeders to explore the whole value chain and discuss it from the breeder until the end consumer” adds Ana.

“Danziger Colombia team is committed to providing our customers, not only with the highest quality product, but with know-how,” says Uri Goldstein. “From growing and logistics to shipping and marketing, we help our customers produce a superior final product for point-of-sale”.

Danziger Highlights Solutions for Small and Medium Growers at Cultivate 2019

Danziger Highlights Solutions for Small and Medium Growers at Cultivate 2019

New genetics and customized programs can increase profitability

Flexibility, efficiency and profitability will be hot topics at Cultivate 2019. If you’re a small or medium size grower, a visit to booth #235 will help you find the answers to help grow your business. Danziger’s North American team is focused on providing solutions to this key group of growers.

“Our breeders have been busy developing new genetics that are easier to grow, provide dependable performance and deliver more profits,” says Mike Fernandez, market manager for Danziger North America. “But the innovation doesn’t stop with our world-class genetics. Our team is here to help our customers. We’re working to create customized solutions that make their business more efficient and profitable.”

Danziger’s North American team has decades of experience in business strategy, growing, producing, selling, and marketing. Partnering with Danziger allows you to tap in to their knowledge to create time-saving programs that drive profitability. The team has developed customized growing solutions for many of their partners and they can help any size grower succeed. “Our people, plants and partnerships are a winning combination,” adds Fernandez.

Here is a quick look at just some of the solutions-forward 2020 genetics you’ll see at Cultivate. Images can be found here:

Growers want novelty varieties they can count on.

Solution: Petunia AMORE™ King of Hearts

AMORE™ is a stable, uniform petunia series with stunning flower power. AMORE’s™ unique blooms feature five elegant heart shapes outlined in bright hues. Joining the series for 2020 is AMORE™ King of Hearts. This gorgeous petunia boasts regal red and white blooms, with five perfect red hearts. King of Hearts flowers early with loads of large blossoms that show good resistance to rain. It features a compact, mounded habit and is recommended for quarts, baskets and combos. Each AMORE™ variety creates shopper-stopping hanging baskets and containers at retail. Share the power of love in the form of flowers with all the AMORE™ varieties including, new King of Hearts, new Fluttering Heart, new Pink Heart, Queen of Hearts, Fiesta and Purple. They make the perfect Mother’s Day gift.

Growers are looking for a petunia that performs well in propagation with minimal intervention.

Solution: Petunia CAPELLA™ Series

The CAPELLA™ Petunia series is turning heads, and not just because of stunning colors like Neon Pink and Ruby Red. CAPELLA™ Petunias meet every grower need. They perform well in propagation, bloom early enough for any petunia program, and require little to no PGR usage. CAPELLA™ is available in eight colors, providing impressive flower power with a compact habit – perfect for quarts, baskets and combos. This floriferous, mounding petunia has a small footprint from the growers’ table to the retail display, then continues its beautiful performance for the end-consumer. It may just be the perfect petunia!

Growers are always looking for something new.

Solution: Jamesbrittenia Goldstar™

Jamesbrittenia Goldstar™ is the little black dress of combos. The sunny, bright-yellow blooms go with everything! Its trailing habit makes it the perfect addition to baskets, combos and window boxes. This variety has enhanced resistance to foliage disease. It’s also day-neutral and extremely heat tolerant.

Growers want long-lasting color that looks good at retail.

Solution: Danziger is bringing verbena back! Verbena VANESSA™ Compact Series

VANESSA™ Verbena are bred for mildew tolerance and flower power. Danziger tests prospective varieties by inoculating the seedlings with mildew. Only those that stay clean and in full color are brought to market. The new VANESSA Compact Series brings the same big color of the original VANESSA™ in a smaller package. This series features a compact habit in more than ten color options including Compact Neon Pink, Compact Violet and Compact Bicolor Purple. Recommended for quarts, the new Compact series provides excellent mildew resistance and won’t cycle out of flower.

Growers know that one size calibrachoa does not fit all.

Solution: Danziger has a calibrachoa series that will fit just right!

Calibrachoa LIA™ Dark Red

Danziger makes choosing the right size calibrachoa even easier. Each series fills a specific market need. The LIA™ Calibrachoa series is perfect for hanging baskets. The noticably bigger blooms truly capture consumer attention at retail. LIA Dark Red is a 2020 standout with clear, deep-red blooms. This early flowering series shows good vigor, making it perfect for baskets and combos.

Calibrachoa COLIBRI™ Series

For a more compact variety, choose COLIBRI™ Calibrachoa. This series is bred with both the grower and end-consumer in mind. COLIBRI is a compact, well-performing series that requires little PGR use. That means lower labor costs and more profit per square foot. COLIBRI features loads of blooms and good branching and is perfect for quart programs. It is also a great addition to smaller baskets and combos. This series continues to grow and bloom well in the home garden, making consumers feel more successful. New for 2020, Blizzard is an early flowering variety that features large, snowy-white blooms.

Danziger Invites You to a Royal Experience at FlowerTrials

Come Meet our New King: AMORE™ King of Hearts Petunia

Visit us at Royal Van Zanten from 11-14 June 2019

A visit to Danziger’s FlowerTrials display at Royal Van Zanten will wow you! We’ve created an innovative experience that will delight and inspire, highlighting new introductions, retail display ideas and fun new ways to share the love of gardening. Our 2020 introductions offer more color and bloom power than ever before. The company’s team of more than 100 scientists, researchers and professional breeders are bringing new varieties to market that deliver dependable and beautiful garden performance.

“Danziger is focused on our customer’s success, developing innovative varieties that are easier to grow, provide dependable performance and deliver more profits,” says Ori Danziger, Deputy CEO of Danziger. “We know you’ll love them and consumers will too.”

Here is a look at just some of what’s new for 2020.

Petunia AMORE™ King of Hearts

Share your love with the beautiful blooms of AMORE™ Petunias! AMORE’s™ unique flowers feature five elegant heart shapes outlined in bright hues. This stable, uniform series delivers stunning flower power that captures consumer’s attention.

Joining the series for 2020 is AMORE™ King of Hearts. This gorgeous petunia boasts regal red and white blooms, with five perfect red hearts. King of Hearts flowers early with loads of large blossoms that show good resistance to rain. It features a compact, mounded habit and is recommended for 12-15 cm pots, baskets and combos. Each AMORE™ variety creates shopper-stopping hanging baskets and containers at retail. Share the power of love in the form of flowers with all the AMORE™ varieties including, new King of Hearts, new Fluttering Heart, new Pink, Queen of Hearts, Fiesta and Purple. They are the perfect garden gift!

Petunia CAPELLA™ Neon Pink

CAPELLA™ Petunias prove that big things can come in small packages. CAPELLA™ provides impressive flower power with a compact habit, making it the ideal solution for small space gardening. Growers are telling us that CAPELLA™ may just be the perfect petunia because it meets all their needs. CAPELLA™ performs well in propagation, blooms early enough for any program and creates a tidy 12-15 cm pot with minimal PGR. This floriferous, mounding petunia has a small footprint from the growers’ table to the retail display, then continues its beautiful performance for the end-consumer. New for 2020, CAPELLA™ Neon Pink features glowing, bright pink blooms that add a burst of color to small pots, baskets and combos.

Verbena VANESSA™ Compact Series

VANESSA™ Verbena are bred for mildew tolerance and flower power. Danziger tests prospective varieties by inoculating the seedlings with mildew. Only those that stay clean and in full color are brought to market. The new VANESSA™ Compact Series brings the same big color of the original VANESSA in a smaller package. This series features a compact habit in more than ten color options including Compact Neon Pink, Compact Violet and Compact Bicolor Purple. Recommended for 12-15 cm pot, the new Compact series provides excellent mildew resistance and won’t cycle out of flower.

Calibrachoa LIA™ Dark Red

Danziger makes choosing the right size calibrachoa even easier. Each series fills a specific market need. With the LIA™ Calibrachoa series, your baskets and combos will be bursting with noticeably bigger blooms. LIA’s™ larger flowers truly capture consumer attention at retail. LIA™ Dark Red is a 2020 standout with clear, deep-red blooms. This early flowering series shows good vigor, making it perfect for baskets and combos.

Calibrachoa COLIBRI™ Blizzard

Important to note is that it also continues to grow and bloom well in the home garden, making consumers feel more successful. New for 2020, Blizzard is an early flowering variety that features large, snowy-white blooms.

TIMELESS™ Bidens

Create beautiful “wow factor” displays with the TIMELESS™ Bidens collection. This new generation of Bidens flowers early and keeps the show going throughout the season, with excellent heat tolerance. New for 2020, BLAZING™ EMBERS features large, fiery orange blooms and an upright habit. YELLOW SPLASH™ also joins this popular series, offering sunny yellow flowers. Available in more than ten colors, TIMELESS™ Bidens are perfect for small pot production.

Portulaca PAZZAZ NANO™

Create mounds of vibrant, heat-tolerant color with the Portulaca PAZZAZ NANO™ series. This early flowering, compact series fills 12-15 cm pots, baskets and containers with amazing color. It can also be used as a groundcover. New for 2020, PAZZAZ NANO™ Candy Pink features loads of lipstick-pink flowers with a sunny yellow center. PAZZAZ NANO™ is perfect for growers because it grows small but sells big. Check out all five colors in the series.

Danziger Perennials – A walk through our perennial display highlights new varieties including:

Erysimum SUNSTRONG™ Orange

Sunstrong™ Erysimum is a true breakthrough in breeding. In the past, Erysimum were seen only as spring bloomers. Now, Sunstrong™ flowers early and provides blooms all summer long, even in warm climates. Sunstrong delivers first year flowering without a cooling period, offering growers more flexibility and the opportunity to extend the season on either end.

Sunstrong™ Orange has bright, tangerine hued flowers with a delicate, fresh scent. This perennial has exceptional heat tolerance and is a great filler plant in large containers. It is also stunning in the landscape!

Salvia Apex™ Blue and Pink

Apex™ Salvia, available in both Blue and Pink, features first year flowering with no cooling period needed. This compact and exceptionally uniform salvia series is very hardy. Apex™ boasts upright, well branched inflorescences that are very quick to rebloom. The foliage stays short and narrow, allowing the flowers to stand out.

Caryopteris PAVILION™ Pink

PAVILION™ Pink Caryopteris, delivers late summer color that last through early fall. This perennial features first year flowering without a cooling period. PAVILION™ Pink’s fluffy, blush-pink flowers arrive in late summer and last throughout the season. It is a great fall item!

Agastache SUNNY SPARKS™ Pink

SUNNY SPARKS™ Pink Agastache flowers around four weeks from transplanting and offers better plant structure compared to seed varieties. This perennial provides first year flowering with no cooling period needed. SUNNY SPARKS™ purple-pink blooms are very large and the flowers last for at least four months, from spring until frost, providing long-lasting color to garden beds and containers.

Guara STEFFI™ Dark Rose

The STEFFI™ Series of Guara provides first year flowering with no cooling needed. STEFFI™ Dark Rose shows excellent heat tolerance with a medium growing habit. It will also bloom in short days. This perennial provides continuous rosy, dark-pink blooms from early spring through fall.

About Danziger

Through innovative floriculture, creative collaboration and a spark of imagination, Danziger strives to produce extraordinary flowers to help customers achieve extraordinary success. Danziger is a global leader in bedding plant and cut flower breeding, backed by one of the largest R&D departments in the world. More than 100 scientists, researchers and professional breeders work to invent new varieties that are more durable, efficient, profitable and BEAUTIFUL

Nearly 1,000 customers in more than 60 countries count on Danziger varieties. Founded in 1953, the family-owned company is committed to bringing personal service to its customers. Danziger employs more than 1,500 people worldwide, with propagation facilities in Israel, Guatemala, Kenya and Colombia.

Danziger Dares Eurovision 2019 To Imagine More

Over 10,000 flowers, 51 counties, 1 company with 3 generations of breeders.

Danziger invites the flower industry to imagine more at 2019 Eurovision Song Contest taking place in Tel Aviv from 14-18 May.

Tel Aviv, May 16, 2019: Danziger, one of the world’s most imaginative floriculture companies, is delighted to be the official flower sponsor for the 2019 Eurovision Song Contest to be held in Tel Aviv. As the event’s main flower sponsor, Danziger will provide bouquets, table decorations and a host of other decorative floral creations.

Jon Ola Sand, the EBU’s Executive Supervisor of the Eurovision Song Contest, said: “We are delighted to cooperate with an Israeli company recognized as one of the world’s leading and most innovative flower breeding companies. Danziger has seized the initiative to bring joy, glamour and colour to the Eurovision stage with its highly imaginative floral designs.”

“We are thrilled and proud to be a creative partner at this year’s Eurovision Song Contest in Israel,” said Ori Danziger, Deputy Chief Executive Officer of Danziger. “As one of the world’s biggest celebrations of creative expression, glamour and togetherness, we have much in common with the spirit of Eurovision. Flowers symbolize what’s beautiful in life; they inspire our creativity, and have the power to express love and friendship.”

As part of its floral lineup, Danziger has created an eye-catching wall of flowers that was the true star of the Orange Carpet opening event and added a lot of flowers glamour to the occasion. This wall, designed with thousands of flowers from Danziger’s assortments, including star performers gypsophila XLENCE® & MY PINK®, Scabiosa SCOOP™ series, and chrysanthemums ATLANTIS® series, the wall of flowers is a work of breathtaking creativity which Danziger hopes stir up the public’s imagination regarding the sensual power of flowers, and provide inspiration to colleagues in the international flower industry.

Ori Danziger, also referred to the picture of three generation of breeders that was taken at the Eurovision opening event at the front of Danziger’s flower wall; “This picture symbolizes the best of us, a Family business with a beautiful heritage combined with passion for people and flowers. For Danziger, imagine more is what drives us every day, every hour”

In addition to the flower wall, Danziger has also crafted table displays in the shape of the Eurovision logo featuring SCOOP®, XLENCE® and PAINTBALL™ varieties that will adorn the Green Room, as well as a unique microphone-shaped bouquet, created by Danziger’s in-house creative director, Ido Fried.

“This is not the first time that Danziger has designed flowers for the Eurovision Song Contest, but we are absolutely thrilled about having another opportunity to give expression to our company’s mission: Imagine more, and we wish all delegations an inspiring time in Israel.”

The Semi-Finals of the 2019 Eurovision Song Contest will take place on the 14th and 16th of May, 2019 and the Grand Final will be held on the 18th of May at the EXPO International Convention Center in Tel Aviv, Israel. The shows will be co-produced by the Israeli public broadcaster KAN and the EBU.

About Danziger

Danziger, a global leading breeder of bedding plants and cut flowers, holds hundreds of patents and breeder’s rights and offers over 600 different plant varieties, sold in more than 65 countries. The company’s R&D department is one of the largest in the field, and it operates advanced production sites on three continents. Danziger markets its varieties to approximately 1,000 customers and holds more than 200 license agreements with nurseries worldwide.

A celebration of LOVE at Leiden and Keukenhof with AMORE™ Petunia

Danziger’s AMORE™ Petunia keeps on providing unique opportunities and love stories for different occasions

The wet, dark, cold winter is over, and makes room for warm, sunny, colorful and optimistic spring.

A special planting of AMORE™ Petunia took place early last week in Keukenhof, Netherlands. A unique cooperation between Danziger, Florensis, Imperial Plants and Bongartz brings the best flowers to the public. An area of 300 square meters will be planted with 7,500 plants of AMORE™ series – A mixture of AMROE™ Queen of Hearts, AMORE™ Pink Heart and the newest addition AMORE™ KING of hearts.

Love is definitely in the air, the garden will be open to the public until the end of May. For more information about opening hours please check Keukenhof garden website at www.keukenhof.nl

An additional AMORE™ event will take place in Leiden on May 11th, just before mother’s day. During the event visitors will receive a free flowering pot of AMORE King of Hearts, the perfect gift for mother’s day.

All AMORE™ flowering pots were supplied by COX

About Danziger

Cupid strikes Keukenhof visitors

LISSE, Netherlands: Tapping into the power of love, Danziger, collaborating with Florensis, Imperial Plants and Bongartz, planted a spectacular, heart-shaped border with thousands of Amore™ Petunias at the world famous Keukenhof Spring Gardens in the Netherlands.

Now that the dark, cold winter is over and has made room for warm, sunny, colorful and optimistic spring weather the Israeli plant breeder and propagator put some extra marketing muscle behind their line of Amore™ Petunias. Containing an awe inspiring blend of Amore™ Queen of Hearts, Amore™ Pink Heart and newcomer Amore™ King of Hearts, the 300 m2 flower border filled with over 7,500 Petunias seduce the hearts of many Keukenhof visitors.

Keukenhof, covering 32ha of parkland in Lisse, runs until May 19, 2019. The flower show is not only celebrating the love of Amore™ Petunias but also 350 years of Rembrandt and the Golden Age.

Over the past weeks Keukenhof has already welcomed ten thousands of visitors from all corners of the world to their magnificent display of spring flowering bulbs. Last year, Keukenhof attracted a total of 1,4 million visitors.

Can’t get enough of Amore™ Petunias? May 11, 2019 will mark a Amore™ Petunia event taking place in the Dutch city of Leiden where passers-by will be treated to a free Amore™ King of Hearts Petunia, dropping a hint for the perfect mother’s day gift.

Creadit: https://www.floraculture.eu/news/cupid-strikes-keukenhof-visitors/

Danziger’s CAST Experience Will Fuel Your Imagination

2020 Introductions are Bigger and Better than Ever

Danziger’s 2020 new introductions offer more color and bloom power than ever before. The company’s team of more than 100 scientists, researchers and professional breeders are bringing new varieties to market that deliver dependable and beautiful garden performance. Danziger is focused on our customer’s success, developing innovative varieties that are easier to grow, provide dependable performance and deliver more profits. We know you’ll love them and home gardeners will too.

Here is a quick look at just some of what’s new for 2020. Images can be found here: (Link Coming Soon)

Petunia AMORE™ King of Hearts

Share your love with the beautiful blooms of AMORE™ Petunias! AMORE’s unique flowers feature five elegant heart shapes outlined in bright hues. This stable, uniform series delivers stunning flower power that captures consumer’s attention.

Joining the series for 2020 is AMORE™ King of Hearts. This gorgeous petunia boasts regal red and white blooms, with five perfect red hearts. King of Hearts flowers early with loads of large blossoms that show good resistance to rain. It features a compact, mounded habit and is recommended for quarts, baskets and combos. Each AMORE™ variety creates shopper-stopping hanging baskets and containers at retail. Share the power of love in the form of flowers with all the AMORE™ varieties including, new King of Hearts, new Fluttering Heart, new Pink, Queen of Hearts, Fiesta and Purple. They are the perfect garden gift!

Petunia CASCADIAS™ Purple Ice

Danziger’s CASCADIAS™ trailing petunia series bring strong, long-lasting blooms to the category. The deep purple centers of Purple Ice explode into bright, purple-pink blossoms that are stunning on their own or in combos. CASCADIAS™ feature a moderate branched structure and are recommended for baskets and large containers.

Petunia-Cascadias™ Purple Ice

Petunia CAPELLA™ Neon Pink

CAPELLA™ Petunias prove that big things can come in small packages. CAPELLA™ provides impressive flower power with a compact habit, making it the ideal solution for small space gardening. This floriferous, mounding petunia has a small footprint from the growers’ table to the retail display, then continues its beautiful performance for the end-consumer. CAPELLA™ Neon Pink features glowing, bright pink blooms that add a shock of color to quarts, baskets and combos.

Petunia-Capella™ Neon Pink

Portulaca PAZZAZ™ Apricot

Create mounds of striking, heat-tolerant color with the Portulaca PAZZAZ™ series. This early blooming, moderate trailing series fills gallons, baskets and large containers with amazing color. PAZZAZ™ Apricot has a luminous orange-apricot flower with a unique ring pattern in the center of the bloom.

Jamesbrittenia Goldstar™

Jamesbrittenia Goldstar™ might just be the little black dress of combos. The sunny, bright-yellow blooms go with everything! Its trailing habit makes it the perfect addition to baskets, combos and window boxes. This variety has enhanced resistance to foliage disease. It’s also day-neutral and extremely heat tolerant.

Jamesbrittenia-Goldstar™

Verbena VANESSA™ Compact Series

VANESSA™ Verbena are bred for mildew tolerance and flower power. Danziger tests prospective varieties by inoculating the seedlings with mildew. Only those that stay clean and in full color are brought to market. The new VANESSA™ Compact Series brings the same big color of the original VANESSA™ in a smaller package. This series features a compact habit in more than ten color options including Compact Neon Pink, Compact Violet and Compact Bicolor Purple. Recommended for quarts, the new Compact series provides excellent mildew resistance and won’t cycle out of flower.

Verbena-Vanessa™ compact lavender

Calibrachoa LIA™ Dark Red

Danziger makes choosing the right size calibrachoa even easier. Each series fills a specific market need. With the LIA™ Calibrachoa series, your baskets and combos will be bursting with noticeably bigger blooms. LIA™’s larger flowers truly capture consumer attention at retail. LIA™ Dark Red is a 2020 standout with clear, deep-red blooms. This early flowering series shows good vigor, making it perfect for baskets and combos.

Calibrachoa Lia™ Dark Red

Calibrachoa COLIBRI™ Blizzard

COLIBRI™ Calibrachoa is bred with both the grower and end-consumer in mind. This compact, well-performing series features loads of blooms and good branching with little PGR use, providing growers with more profit per square foot with the least amount of effort. COLIBRI™ is perfect for quart programs, however, it will also make a compact basket or combo. Important to note is that it also continues to grow and bloom well in the home garden, making consumers feel more successful. New for 2020, Blizzard is an early flowering variety that features large, snowy-white blooms.

Calibrachoa-Colibri™ Blizzard

Danziger and Terra Nova® Nurseries announce creative collaboration agreement

Terra Nova Nurseries and Danziger jointly announced this week the two companies are entering into a new alliance, whereby Danziger will become a dedicated licensee and producer of vegetative cuttings from Terra Nova Nurseries’ stock in Europe, Asia and Africa. Danziger will produce the Unrooted Cuttings (URCs) to fulfill orders in Europe, Asia and Africa.

“We believe that this collaboration and the addition of world class perennials genetics by Terra Nova will enable us to provide our customers with a complete assortment and will benefit all parts of the horticulture value chain”, says Amir Dor, Director of Sales – Annuals & Perennials at Danziger.

Danziger and Terra Nova Nurseries are both breeders holding annuals and perennials assortments. “We find this strategic collaboration as a growth opportunity for everyone involved,” says Ken Brown, Managing Owner of Terra Nova Nurseries. “We all see the importance of providing the best availability of high-quality vegetative cuttings in all markets. We believe Danziger is one of the best producers, coupled with excellent market reach and customer service, we consider this partnership as an important key in developing our international sales,” adds Ken.

“We have set creative collaborations as one of our core values, this partnership is a good example and another step in fulfilling our mission of creating extraordinary success for our customers”, says Ori Danziger, Deputy CEO at Danziger. “We witness an increasing demand for high quality perennials in many markets. Collaborating with a strong partner such as Terra Nova, creates synergy and a unique value proposition for the market”.

This new partnership is launched at IPM Essen 2019 and customers can expect availability of cuttings as of week 40/2019 – availabilities will be visible through Danziger’s ordering system.

Click here to read FloralDaily media cover

Danziger invites you to spark your imagination At IPM ESSEN 2019 – Hall 2 D.40

Danziger is one of the leading innovative companies in the floriculture industry with a wide range of varieties and end-consumer brands. “We believe that innovation is more than developing extraordinary products; it’s about delivering the best value to our customers – from excellent service, agile business methods and newest production techniques to compelling marketing”, says Ori Danziger, Deputy CEO.

Danziger’ s display at Essen this year will focus on three leading brands:

LIA™ is part of the rich, renewed and innovative Calibrachoa assortment Danziger bred composed with other series that fit both growers and end-consumers needs.

LIA™ series was bred for 12 cm. pots and baskets and is composed of a range of vibrant colors, and this year with the new additions of LIA™ Dark Red and LIA™ GLAZE, a pure white variety.

AMORE™– a leading Petunia series with a total branded experience. The success of AMORE™ is due to a perfect combination between top of the line breeding and a good story-telling for the end-consumer, benefiting both the grower and the consumer.

TIMELESS™ collection– a new innovative generation of Bidens that was introduced last year and symbolizes the bridge between the past and the future. This year at Essen we will introduce more varieties which are not only yellow. Red Band™ and Blazing Fire™ add bright red and orange colors to the collection.

In addition to the bedding plant display, Danziger will also exhibit their cut flowers’ best sellers. In this section, visitors will be able to explore the new MILLION CLOUDS™ a small full flower gyp (this variety will be also launched under the brand CLOUD™ – which is grown by an exclusive group of professional growers in Ecuador IGNAZIA, Danziger will support both brands), completing the range of possibilities alongside the XLENCE® variety with XL flowers and MY WHITE COSMIC™ which redefines the color white.

The hottest brand Scabiosa SCOOP® in a wide choice of colors, textures and many more options for uses and inspiration for growers and buyers, presenting also FOCAL SCOOP™, a new product in the world of flowers, positioning the FOCAL SCOOP™ varieties as part of the focal flower options designers and buyers have.

“We believe that the IPM Essen is always a good opportunity to meet our customers and introduce them to our unique novelties in both; bedding plants and cut flowers. Our team is looking forward to meeting our customers at our stand, Hall 2 D.40,” says Ori Danziger.

Danziger Grows Global Management Team

New Global Marketing Manager and Sales Director for Bedding Plants Announced
Mishmar Hashiva, Israel, January 15, 2019 –Danziger is proud to announce two additions to its global management team. Liat Shemer is the new global marketing manager and Amir Dor is the new sales director for bedding plants outside of the U.S. The two new team members started with the company at the end of 2018.

Liat Shemer brings more than 15 years of consumer packaged goods marketing strategy and brand development experience to the team, including several years with Israel’s largest food conglomerate. “Liat’s extensive marketing and management experience will be a big asset to our team,” says Ori Danziger, Deputy CEO at Danziger. “Her proven track record in global brand strategy and campaign management will help us reach our goals in markets across the world.”
Shemer holds a BA in economics from Haifa University and an MBA in marketing from the College of Management Academic Studies. Contact Liat at [email protected].

Amir Dor has more than 20 years of global sales and distribution experience. In his work with a wide variety of consumer packaged goods companies, he has managed key accounts, developed worldwide sales and distribution networks and driven business development. “Amir’s resultsoriented, customer satisfaction focus make him a great addition to our company,” adds Ori Danziger. “His international business expertise will help our global sales teams continue to thrive.” Dor holds a business degree from the Open University of Israel and an MBA in business administration and management from Solvay Business School. Contact Amir at [email protected].
Shemer and Dor join a very dedicated and experienced team striving to provide innovative and imaginative products
and processes to our industry. “Both of these new experienced employees will help drive our business in key markets such as North America, China and Europe,” says Ori Danziger. “In addition to their expertise and innovative mindset, they both bring a passionate, ‘customer first’ style to their business approach. We know they’re going to fit in very well.”

Danziger’s best new products at London’s New Covent Garden

LONDON, UK: Looking for fresh inspiration to kick off 2019? Then join us on 17 January at Bloomfield Wholesale Florist for a morning of innovative new products and current classics showcased by one of the world’s most innovative floriculture companies, Danziger.

Danziger, founded in 1953, are market leaders in innovative and imaginative floriculture solutions. They engage in the research, breeding, development, propagation, production, sale and marketing of varieties of cut flowers, annuals and perennials. They are one of the most respected breeders in the industry and florists and event planner will find a number of their extraordinary flower varieties sold right at London’s New Covent Garden Market.

To give you a glimpse of what will be coming next Danziger are putting on a showcase within the Bloomfield Wholesale Florist Stand. This will be a chance to see what new products they have available and classic varieties that are still proving popular. The event will examine current trends within the industry as well as a look ahead to what will be coming next.

It’s a great chance to see what is coming up and get inspiration to starting planning some beautiful designs for 2019. Bloomfield Wholesale Florist hopes to see you there.

When: 17 January 2019, 06:30 – 09:00

Where: Bloomfield Wholesale Florist, New Covent Garden Market, SW8 5EL

Details: You do not need to register and can just turn up on the day. The only cost of entry is the standard fee for parking. Event in partnership with Flowers with Care, Danziger and Sunflora.

Click here for fci media cover

Breeding is Danziger’s heart, soul and core business

Danziger operates advanced propagation facilities in Israel, Guatemala, Kenya, and Colombia – ensuring a continuous supply of clean, high-quality vegetative propagation material to around 1,000 customers in over 60 countries. The company supplies propagation material, in the form of cuttings, plants and in-vitro, via a highly- efficient cold chain distribution networks. All Danziger products adhere to strict propagation and distribution standards, as well as environmental, fair trade and fair work practices.

Danziger’s Brand Manager, Michal Shafransky Fridman, says that breeding is the core business, heart, and soul of the company. As such, almost all of the plants and flowers included in their product offerings are of their own breeding. “Having said that, our promise to the market and end consumers is product innovation. Living up to our ‘Imagine More’ slogan we added selected genetics from industry partners to our assortment. One example would be ThinkPlants™ NA, a brand that represents a team of breeders and top suppliers: Danziger, Syngenta, UNEX, and Kapiteyn. ThinkPlants™ is a platform that can help smaller independent breeders to bring their new genetics onto the market. The companies combined offer a wide and innovative range of plant genetics. Based on a collaborative market approach, ThinkPlants™ has access to a very diversified perennial portfolio, the best possible technical resources, an organized retail pursuit, and a consistent, streamlined supply chain.”

Danziger Kenya and Danziger Guatemala

A good idea is only the start. With this in mind, Danziger opened its wholly owned Daziger Kenay farm in 2001, located 40 km North East of Lake Naivasha, Kenya and Danziger Guatemala in 2013.
Uri Kamara, the company’s Global Operations and Bedding Plant Production Manager says, “Our main goal when choosing a production area is the overall parameters which will bring fresh and consistent product to the consumer, therefore proximity to the market, climate, and available workforce are key factors to success.”

Sustainability

With climate being one of the key elements in plant production, the question arises how serious the threat of climate change is? “Danziger’s production sites are spread around the world,” says Kamara. He continues, “This makes the company more flexible when dealing with unexpected weather conditions. Global presence also means shorter shipping distances and being more market-driven. We see changes in consumer preferences with a rising demand for heat-tolerant plants such as our Portulaca series – PAZZAZ NANO™. Lantana is another crop we think has huge potential. Our Lantana GEM™ series, for example, thrives in hot weather.”

Climate change, carbon footprint obsession, and sustainability go hand in hand. Does Danziger think in the long run society will continue to accept overseas production involving cheap labour and polluting air freight? Shafransky Fridman: “Production facilities in developing countries are supplying stable workplaces and open a world of possibilities for talented people. No doubt that it is our mutual goal to have a less polluted world with all countries working to decrease it.”

Being a plant producer, Danziger believes it is contributing to sustainability as the company promotes the presence of plants and flowers in our environment. Shafransky Fridman: “The more people buy flowering products for their home, balcony or patio, the bigger the contribution to clean air and decreasing environmental pollution.”

Meanwhile, there’s consumer pressure to minimize crop protection products while herbicide options are diminishing. “We build our greenhouses in such a way that plants can be kept as clean as possible. We use insect-proof netting and work under a strict protocols to reduce the chance of pest and disease penetrating the growing areas. We disinfect all our tools and machinery to minimize spreading of bacterial infections, viruses, weeds, and unwanted pests. Adhering to these protocols helped us significantly reduce the need to spray. We forecast years ago this trend in the industry and ceased using certain kind of chemicals that are unfriendly to the environment long before their use was forbidden,” says Kamara.

He adds that the company reuses and recycles at every opportunity resulting lower transportation costs.

Quality

Asked about the future of PGRs and the role of naturally dwarf cultivars ? “It has been one of our goals in breeding for the past few years to have a bestselling series that doesn’t need PGRs, like CAPELLA™ Petunia and NANO™ Portulaca with small-footprints,” says Kamara.

Providing quality plants is easier said than done, he continues, “We constantly look into research and investigate growth problems to make sure we are constantly improving. We make sure all growing stages are separated to keep the plant material clean. We conduct lab tests regularly. The company has three labs – a diagnostic one – that checks all the plant materials, the R&D lab that works in cooperation with our production teams for constant improvement and the tissue culture lab that makes sure our stock is clean. These labs work together with dedicated software that enables us to constant supply clean material.”

Air freight

Air freight rates and capacity are currently a big problem. “This is one of the reasons we have our production facilities next to consumer markets. We have built Danziger Guatemala to be closer to the NA market, while Danziger Kenya serves the European and Asian markets.”

In cold chain operations the company constantly tests and examines the packing and freezing/overheating issues. Our partners handling the shipment are long-term associates and good communication helps us deal with problems. In addition we have customised packing and shipping to more complex destinations,” says Shafransky Fridman.

Consolidation in the industry means Danziger and others have to grow, to cooperate and to innovate. The company sees it as ‘a form of competition that makes them better’.

If robots and automated greenhouse production are the new face of horticulture, Danziger says it is ready for the future. “We are a customer-oriented company and as such we provide our customer with required standard of cutting whether to be used in ISO or AutoStix machines or any other specific request. In addition, our breeding programmes are designed to take into consideration the growing demand for consistent and uniform products and the use of automatization and robotization in the production process. For example, creating crops suitable for mechanical harvesting requires a breeding programme innovative enough to come up with a variety suitable for such harvesting”, concludes Shafransky Fridman.

Danziger Expands Rooted Cutting Stations Adding New Partners

The growing network offers Danziger’s top varieties as rooted cuttings.

Danziger is expanding its North American Rooted Cutting Station network, adding four more companies to the partnership. Devan Greenhouses, Ltd., Wenke/Sunbelt Young Plants Division, Plantpeddler, and Headstart nursery will now offer growers a uniform list of Danziger’s best-selling items in high-quality liners.

These companies join Green Circle Growers, Mast Young Plants, Hardystarts by Welby and TGS – Total Growth Solutions in the partnership. “All of these partners were chosen because of their commitment to quality customer service,” says Mike Fernandez, North American bedding market manager. “We recognize that our customers are looking for a way to source our products as rooted cuttings. We have hand-picked the must-have varieties and the best partners to deliver them. These partners streamline the process and make it easier for growers to access our top plants.”

All eight partners are accepting rooted cuttings orders for the 2018-2019 growing season now through the usual channels.

Danziger, a global leader in bedding plant and cut flower breeding and production, is committed to helping customers, along with the entire value chain, achieve success. The company’s product innovation is powered by one of the largest research and development departments in the industry. The team of more than 100 scientists, researchers, and professional breeders are based in Israel. Danziger’s state-of-the-art production site in Guatemala works under strict protocols to ensure the best quality plant material is available to the North American market.

Access partner company here:

https://www.danzigeronline.com/rooted-cutting/

Focal Scoop™ Fulfills Designers’ Needs

“Innovative breeding is our core value, and as such our breeding teams are in a constant effort not only to improve existing varieties but also to introduce new and innovative products”, says Daniel Kaufman of Danziger. At the IFTF he tells about their newest cut flower range Focal Scoop™.

Focal Scoop™ expands the market for Scoop® Scabiosa, as it brings an additional option to use it.

Three years after launching the highly demanded Scoop® series, Danziger is introducing Focal Scoop™. Compared to the original Scoop® series, the flower of the Focal Scoop™ is almost double the size, 8-10 cm. It is available in eight colors. “It was exposed for the first time at the Expo Flor Ecuador exhibition. The Focal Scoop™ is an additional series, which is aimed to answer an unmet need of a Scoop® that can stand as a focal. Whether as a consumer bunch or as a focal flower, we heard from designers, that they wished they had this possibility as well, for different kinds of designs, and with the new varieties of Focal Scoop™ we can fulfill their needs.”

Florsani
According to Daniel, the Focal Scoop™ will be available in commercial quantities during 2019. However, an attentive visitor of the IFTF will have spotted it at the stand of Ecuadorian grower Florsani. This year they started several trials to find out which ones grow best in their local conditions.

“In Ecuador we have the perfect conditions for growing the Focal Scoop™”, says Belén García of Florsani. “It has a beautiful large head size and a long stem.” Florsani supplies to the Netherlands, United States, China, and Australia. “Focal Scoop™ is suitable for all our markets. First of all, it is a hard flower, so it won’t be harmed during transport. Secondly: the Scabiosa is on trend, many florists use them in bouquets. Due to the colors, they can be used all year round.”

Internode cuttings are more suited for the modern grower

Apical cuttings are the conventional practice in the floriculture industry; this is due to the fact that apical cuttings are younger than internode cuttings, which increase apical cuttings uniformity in rooting and growth rate as well as increased success rates.
Internode cuttings are more resistant to environmental conditions and therefore tend to have increased transportation stability. In addition, they’ve shown increased value to customers all through the value chain; facilitated work with rooting machinery, higher cuttings production per growing area, reduce pinching work time.
In order to combine the advantages of the latter with the high standards of uniformity and success rates of apical cuttings, extensive greenhouse experiments were conducted.
These experiments showed that for a wide range of crops internode cuttings can be used showing all advantages of lower node cuttings without harming uniformity and success rates as was hypothesized in the past.

Background:
The ornamental plant industry is very diverse and includes the production of floral crops such as cut flowers and cut foliage, flower bulbs, flowering pots as well as foliage plants and bedding plants. Global floral production value is estimated at USD 55bn. Floricultural includes -mother stock plant material of various forms such as tissue culture, cuttings, and seeds. Mother stock material, bred and produced by the horticultural companies is then sold to nurseries or growers who in turn sell the final product, – flowering pots, to retailers.

Globalization of the floriculture market in the last years arise new product requirements. Both, mother stock materials as well as final products are exposed to extreme conditions during long and distant shipments. In some cases plant material is transferred through more than 30 °C from origin to destination. Despite the rough conditions, final products are committed to increase standards of quality and uniformity in this developing industry.

Parental material such as seeds used in many agricultural sectors is very resistant to environmental conditions and allows great rooting and growth uniformity when primed. In floricultural plants, many varieties are propagated using cuttings, mainly apical cuttings. Cuttings of some varieties, especially those with non-woody stems are very sensitive to environmental conditions during transportation.

Uniformity is a very important character in the industry which allows standardization and automation of processes.

In addition, in the last years, there was an acceleration of automation in the floriculture industry in order to optimize and standardize production process. Robots are available for most stages of the process from rooting to packaging of final products.

Internode cuttings have some commonly known advantages through the value chain:
1. Transportation- these cuttings increased lignification thus improving stability of the cutting during transportation.

Rooting-increased lignification facilitates application of the cuttings by rooting machinery
Rooting stations – Produce more cuttings per growing area. Since both types of cuttings can be used by growers without jeopardizing uniformity and quality of the cuttings. This can double the number of cuttings produced per growing area.
Growers- Save time and workforce on pinching. Internode cuttings are necessarily pinched cuttings. In this way, there is no need for pinching of the cuttings.

Results:

We compared the two types of cuttings in various crops for a wide range of properties.

We were able to show that the potential of internode cuttings was higher for the examined crops (See table 1 and figure 1). The following crops showed increased potential when planting secondary cuttings: Fuchsia (X3.1 compared to apical cuttings-See figure 2A), Gomphrena (X3.1 compared to apical cuttings-See figure 2B), Cuphea (X2.4 compared to apical cuttings-See figure 2C), Lobularia (X2 compared to apical cuttings-See figure 2D), Torenia (X2 compared to apical cuttings-See figure 2E), Nemesia (X1.6 compared to apical cuttings-See figure 2F), Verbena (X1.2 compared to apical cuttings-See figure 2G), Iberis (X1.2 compared to apical cuttings-See figure 2H). For Lobularia, Torenia, and Gomphrena this increased potential was also characterized by longer and more branched roots (See figure 3).

Starters originating from internode cuttings showed an increased growth rate compared to apical cuttings following their transplanting (See figure 4). This allowed internode cuttings to fill pots in a shorter period.
A shipment simulation was conducted to assess the susceptibility of different cuttings to shipping conditions. We were able to show, as we’d hypothesized, internode cuttings are less susceptible to shipping conditions resulting in lower losses of cuttings during shipment (See figure 5).

Table 1: Starting time of potential is earlier and the total potential is higher for pinched cuttings

Three apical or secondary cuttings from the designated crops were planted. Potential was assessed once a week for each plant. Measurement was conducted for 9 weeks. Average weekly potential for each of the cuttings types of each crop is presented. Ratios are calculated as the potential of internode cuttings divided by the potential of apical cuttings.

Figure 1: Total Potential of internode cuttings is higher compared to apical cuttings
Three apical or internode cuttings from a variety of each of the crops were planted. The potential was assessed once a week for each plant. Measurement was conducted for 9 weeks. Total average potential of 9 weeks for each of the cuttings types and crops is presented.

Figure 2: Internode cuttings potential starts earlier and shows increased quantities per week compared to apical cuttings
Three apical or internode cuttings from the designated crops were planted. Potential was assessed once a week for each plant. Measurement was conducted for 9 weeks. Average weekly potential for each of the cuttings types of each crop is presented.

Figure 3: Internode cuttings’ rooting is enhanced compared to apical cuttings
Three apical or secondary cuttings from the designated crops were planted. Representing pictures of the roots one and two weeks after planting of the cuttings are presented.

Figure 4: Starters originating from internode cuttings exhibit an increased growth rate
Three starters from either apical or internode cuttings were transplanted in pots. Representing plants were photographed in the designated times after plantings. Spread of the cuttings in the pot is compared.

Figure 5: Secondary cuttings showed increased susceptibility to shipment conditions in most – crops.
3 bags of 100 apical or secondary cuttings of the different crops were packed in a box. Cuttings went through the following treatment:

Following 72h, boxes were opened and damaged cuttings were counted. Damaged cuttings of each type were calculated as the mean number of damaged cuttings. Percent of damaged cuttings was calculated from the full quantity started the simulation.

Conclusions:
Internode cuttings are known to have advantages compared to apical cuttings all through the value chain. The main reason internode cuttings are not widely used in the floricultural sector is the hypothesis those will have decreased and less consistent rooting and growing abilities making them unprofitable for use in the industry. In our results we were able to show that for some crops internode cuttings have preferred commercial properties compared to apical cuttings such as increased and earlier potential, extended roots and higher growing rates of starters making. Together with the time saved on pinching of the cuttings and the higher suitability of the cuttings to rooting machinery, internode cuttings of those crops are more profitable to all players through the value chain: cutting suppliers, cutting growers.
Internode cuttings also showed less susceptibility to varying temperatures which simulates shipping conditions it is important to note the results described in this article are preliminary results. The method should be assessed further by the different players in the value chain in order to further establish its advantages.

Danziger one stop shop at the IFTF and Trade Fair Exhibitions in November

The IFTF and the Aalsmeer trade fair have become a gathering place for international growers and buyers who are looking for the latest innovations and trends of the floriculture industry.

“Being a global breeder, these events are a great opportunity for us to meet our partners from around the world and introduce our wide assortment to new growers and international buyers who are visiting the exhibitions” says Anat Moshes, VP cut flowers sales.

During the exhibition, Danziger will display its wide and diverse assortment, which includes a vast number of crops and varieties.

The collection includes new introductions such as PAINTBALL™ JUMBO – a new variety of Craspedia with even a larger head size than the PAINTBALL™ POP variety, reaching 4.5 cm, a versatile product that can be used in its natural yellow color or a tinted option that upgrades any bouquet.

A brand new green filler GREEN DRAGON™ – a unique Lepidium which not only adds color but also volume to any arrangement.

Being a leader in the gypsophila market, Danziger presented last year its “families” of Gyp, a division of its varieties by size and color of flowers. Million Collection™, the small flower- type gyp, XLENCE Collection™ led by the XL size flower XLENCE® and MY COLOR Collection™.

The Million Collection™ family has been upgraded with two varieties that were launched last year; MILLION CLOUDS™ and MILLION STARS® II – small flowers with a fuller appearance, more weight, and stronger stems, and has established its position in the market.

For the Aalsmeer Trade Fair, we have chosen this year to show a sneak peek to our assortment. Our presentation of a flower shop lookalike will exhibit the whole collection positioning Danziger as a one-stop shop for growers and buyers. Visitors of the trade fair will be able to see the whole assortment – from Gyp to Limonium to a colorful selection of SCOOP® Scabiosa, a unique long tail SKLYER™ Veronica, and many more products that are a part of any recipe for bouquets and arrangements.” says Anat.

The IFTF exhibition & Aalsmeer trade fair will take place in the Netherlands, NOVEMBER 7-9, 2018.

The Danziger stand at the IFTF is # B4.22, and at the Trade Fair # 15.3

Click here to read the article in Flora Culture International

Sunstrong Erysimum cover story in GreenProfit

Sunstrong™ Erysimum linifolium- an early flowering perennial that blooms all summer -was the result of Danziger’s breeding goals to develop plants that provide more color, more blooms, and more solutions for growers and consumers. ” We can’t deliver a cold treatment in Israel, so we are selecting varieties that will flower without it,” explains Mike Fernandez, Danziger North American market manager. That’s why the Sunstrong™ series does NOT require vernalization; It delivers flowers in the first year without a cooling period. It finishes faster and is ready earlier for growers. On the retail side, because its an early and long bloomer, Sunstrong™ looks great on the retail shelf for a longer period of time. Sunstrong™ Bicolor Purple features large, lavender blooms, while Sunstrong™ Orange offers tangerine-hued flowers with a delicate, fresh scent. Sunstrong™ also shows exceptional heat tolerance, which can increase a home gardener’s success.

To watch the media coverage and more…in Green Profit magazine click here.

Sunstrong Erysimum cover story in Grower talks/by Mike Fernandez

Consumers are looking for easy-to-grow perennials that provide blooms all summer long. Sunstrong™ Erysimum truly delivers on the promise to flower early and throughout the season. In fact, Sunstrong™ is set to change the Erysimum category. In the past, Erysimum was seen only as spring bloomers. Now Sunstrong™ provides blooms all summer long, even in the southern U.S. One of the key differences in Sunstrong’s production is that there’s no cooling needed. Developed in Danziger’s facilities in Israel, Sunstrong™ delivers first year flowering without a cooling period. This gives growers the advantage to grow these perennials in a warm greenhouse, extending the season on either end. The days of reserving spays and moving product during production are over. Sunstrong™ finishes faster and is ready earlier. At Danziger’s facilities in Israel, the weather makes it impossible to provide a cooling period for any perennials. Because of these growing conditions, Sunstrong™, along with the Solanna™ Coreopsis and Lucille™ Leucanthemum series, can all be grown in a warm greenhouse. These varieties offer growers options and flexibility. Even though they don’t need vernalization, they can be produced with a cooling period. Several growers are having great success in traditional perennial growing programs.

Both varieties in the Sunstrong™ series shows exceptional heat tolerance. Sunstrong™ Bicolor Purple features large, lavender blooms. Sunstrong™ Orange offers tangerine-hued flowers with a delicate, fresh scent. A great thriller plant in large containers and stunning in the landscape. Sunstrong™ grows to 14 in. in height.

Additional production tips for Sunstrong™ Erysimum

Pot size: Quarts or gallons
pH: Maintain potting mix pH at 6 to 6.5 throughout production.
Sticking: Stick one liner per cell. Apply Deconil fungicide on the day of sticking. Provide a second Deconil application in week 2.
Planting: Transplant to one per pot in week 5.
Temperature: Greenhouse temperatures should be between 72 to74F (22 to 23C) in weeks 1 through 3. Decrease greenhouse temperatures to 65 to 68F (18 to 20C) for week 4, 55 to 60F (12 to 15C) for weeks 5 through weeks 6 to 14.
Pinching: Pinch once during week 3.
Fertilization: Begin with 50 ppm nitrogen in a mist for weeks 1 and 2. In week 3, feed 100 to 150 ppm and continue with this rate through a finish at week 14.
Light: Provide supplemental light through week 5.
PGRs: Apply B-Nine on week 4 if needed.
Irrigation: Normal watering program
Electrical Conductivity: (EC) Should increase slightly throughout the production process. Start with 0.80 in week 1, then increase to 0.90 in week 2. In week 3 through 14, EC should be fairly steady at 1.0 to 1.2.
Additional disease and pest control: Common disease and pest issues can include botrytis, aphids, and whitefly. Be on the lookout and treat accordingly.

For more articles about our products in Grower Talks magazine click here.

Amongst the Butterflies by Jimmy Englund

Photography by Joakim Anrell @stilfloristerna
I love a challenge and when the editor contacted me and asked if I would like to work with some Gypsophila I immediately said “Yes!” She explained about this great grower who would like to see what I could do with their flowers but, the truth is, it was never really a challenge! It was more something I’ve always wanted to do – so here is the result and I hope that you love it as much as I do.
I used:
Gypsophila ‘Cosmic’ – supplied by Danziger
Cymbidium ‘Hyzenthly’
Fritillaria persica
Floral tape
Steel wire
Décor wire – pink
Cardboard
Butterflies (artificial)
Organza ribbon
OASIS® Lady 1 bouquet holder
Pearl headed pins
Glue

Begin by cutting a circle of cardboard with a central hole that is just large enough to fit the handle of the OASIS® Lady 1 bouquet holder through it. Next cover the cardboard with the organza ribbon and glue in position. Fit the bouquet holder in place through the hole and then, on the underside, neatly insert the pearl headed pins in a circle next to the handle. Cut the Gypsophila to length and insert into the holder around the outer edge so that it conceals the cardboard ring leaving a gap at the lowest point. Graduate the stems of the Gypsophila upwards to create a nice, rounded base. Create the central trail by binding lengths of the flowers onto the steel wire using décor wire to secure. Once you have the desired length for your trail, insert the steel wire end into the holder and hook the end over the frame. Infill with more Gypsophila to graduate the shape – see photographs. Insert the stub wire into single heads of the Orchids, cover in floral tape and insert into the bouquet as desired to create a line, building to a fuller design in the center. Use this same technique to insert the Fritillaria. Finally, add the little butterflies to give a real feeling of summer ensuring that the chosen color is in harmony with the flowers and that you have worked them through the length of the bouquet. Finish by covering the handle in ribbon. I loved the editors challenge – I can’t wait for the next one because I really enjoyed working with the Gypsophila!

2018 remembered as the Summer of Love in the garden/By Norman Winter

No doubt 2018 will go down as the Summer of Love in the garden. Oh, it’s not like the “Summer of ’42” or the Greek romance “Summer Lovers,” but it’s the year petunias started giving us that loving feeling.

To be exact, the trend probably started a little earlier, but it hit the market with the proverbial crescendo this year. If you haven’t guessed it yet, I am talking petunias with hearts.

When I first saw Proven Winner’s Surfinia Heartbeat, I was simply amazed. I thought to myself, how did they get a white petunia with pink hearts? I also thought it the ultimate Valentine’s gift.

Heartbeat is not any old petunia; it is a Surfinia, reaching 12 inches tall and spreading 16 inches. It is perfect for basket or container mono-culture or combined in mixed containers like you would a petunia with a stripe or a blast.

The hearts kept coming, however, with Lovie Dovie. This is also a Proven Winners plant, but in this case, it is a Supertunia. They call it a pink and white stripe, but you will see white hearts all summer.

The pink is rich and vibrant, showcasing the white heart, and they have bloomed all summer in Columbus.

Lovie Dovie will reach 12 inches tall with that vigorous spread of 24-plus inches to which you are accustomed to Supertunias. In Columbus, they were partnered in hanging baskets with mandevillas and mixed containers with Golden Delicious pineapple sage.

The most riveting in color, however, may come from Amore Queen of Hearts from Danziger, a company in Israel. There is actually an Amore series of different colors, but the Queen of Hearts is simply breathtaking.

The hearts in this petunia are a deep crimson red against a backdrop of cream. The petunias have held up superbly through a long, hot, humid summer, reaching 12 inches tall and a spread of 12 to 24 inches.

These petunias will give you their hearts if you select a site in full sun.

As good as these new petunias are, don’t expect wonderful success without proper bed preparation. Take the time to work in 3 to 4 inches of organic matter and till to a depth of about 8 inches.

As you do this, add about 2 pounds of a slow-release fertilizer per 100 square feet. I prefer a 12-6-6 formula with minor nutrients, but that’s just me.

The petunias will never know the difference if it’s something close or balanced but do use a slow-release form of nitrogen. It’s a good idea to give them a light application of fertilizer about once a month during the growing season.

More than likely, you’ll be growing these in baskets or mixed planters. These will need to be fed regularly because as you apply water frequently, each dose leaches out nutrients. I like to use a diluted, water-soluble fertilizer every two weeks.

You will really be amazed to see the new shoots that will initiate if you maintain your fertilization program.

Don’t be afraid to cut your petunias back. You will often find that cutting back and adding a little fertilizer helps them survive August and look wonderful through the fall.

These new petunias are so packed with flowers that they definitely can dazzle all on their own. On the other hand, there are an almost limitless number of companions to consider, including solid colors of petunias.

Norman Winter is a horticulturist and national garden speaker. He is a former director of the Coastal Georgia Botanical Gardens. Follow him on Facebook at Norman Winter “The Garden Guy.”

To read the article in “Bluffton Today” click here

Click here for the article in “Savannah now”

Click here for the article in “The Daytona Beach News-Journal”

A new SCOOP® at the ExpoFlor Ecuador

We constantly strive to innovate and develop new products that will be in line with the hottest trends and preference of the floriculture industry. As breeders, we have to make sure that we can provide solutions for the global trends and have solutions for local preferences.” says Anat Moshes, VP cut flowers sales.

During the exhibition Danziger will display its wide and diverse assortment of gypsophila, an assortment that fits different uses and preference. New introductions in the small flowers section:
MILLION STARS® II – an improved MILLION STARS® variety, with longer, thicker and heavier stems.
MILLION CLOUDS™ the cushion-like of small-flowered gypsophila.

Another unique focus product is the SCOOP® Scabiosa, traditionally coming from seeds, now with new color introductions, to answer the market’s rapid growth in demand in the last couple of years. During the exhibition, Danziger will expose a brand new series: FOCAL SCOOP™. Patent Pending #PCT/IL2018/051025

The FOCAL SCOOP™ series is composed of a wide range of colors and textures and has an 8-10 cm diameter head, with thicker stems, positioning it as a brand new option to the focal flowers world.
“The FOCAL SCOOP™ is a breakthrough in flower R&D, as the flower contains unique features, gained through significant breeding resources, and the new series will be protected by a utility patent,” says Anat.
ExpoFlor Ecuador exhibition will take place in Quito, Ecuador, 19th to 21st September, 2018. Danziger stand A08

Danziger Welcomes Industry Leaders to its Annual “Novemberfest”

The month-long event will take place at Danziger’s Israel facility

More than 100 of the world’s leading growers, young plant producers, retailers, and brokers will visit Danziger’s Israel facility during Novemberfest, the company’s annual open house event.

The month-long event, beginning the last week of October, will bring experts from Danziger and industry leaders together to discuss new genetics and plants for 2019, 2020 and even 2021 growing seasons. Guests will also participate in discussions about upcoming trends and inspirations for future seasons, as well as tour Danziger’s main research and development site.

“We are excited to welcome industry leaders and influencers to our Israel facilities to showcase the scientific breeding for our varieties,” says Ori Danziger, Deputy CEO. “Our guests get to spend time with our employees, including our scientists, professional breeders and researchers to brainstorm and discuss pioneering initiatives for the future of our industry.”

Guests will receive in-depth product information, such as growing tips on current and future varieties that were collected from the various trialing sites from around the world.

Visits are by appointment only.

To schedule your visit please contact:

North America costumers – Mike Fernandez, [email protected] or Lisa Heredia, [email protected]
Europe costumers – Ayala Zilberman, [email protected]
Rest of the world customers – Daniel Kaufman [email protected]

For the article in FCI click here.

For Greenhouse-Canada media cover click here.

For floral daily media cover, click here

The Top 25 Favorites of Plantpeddler variety day

Plantpeddler, based in Cresco, IA, held its annual Variety Day on Friday, Aug. 3. The event showcased nearly 1,200 varieties of vegetative annuals in large containers, baskets, planters, and beds from a global array of breeders.

Growers, breeders, brokers, and retailers spent the day touring the greenhouses and listening to seminars presented by industry professionals. Dr. Raymond Cloyd of Kansas State University discussed strategies for dealing with whitefly and broad mites. Christine Nowicki of Selecta One; Scott Valentine, Amy Briggs-Macha, and Ryan Hall of Syngenta Flowers; and Mike Fernandez of Danziger talked about their respective companies’ recent variety releases. Gary Fay of H. E. Anderson explained the benefits of chemical injectors for control of pH and fertility.

Attendees had the opportunity to view the trial gardens and vote on their three favorite varieties.

For the full article by “Brian sparks-Greenhouse Grower” and the full list of 25 top varieties click here.

Discover our Angelonia ALONIA™ Big Snow

Discover our Salvia SALLYFUN™ Deep Ocean

New Perennial Standouts/By Jasmina Dolce-gpn

The perennial category continues to gain interest at the consumer level. Homeowners seem to want more “permanent” landscape fixtures. They also want low maintenance and season-long color.

Vaughn Fletcher, a monthly contributor in GPN magazine, visited the spring premier trial at Costa Farms in Miami. He evaluated both annual and perennial introductions for 2019. And in last month’s GPN, he shared some of his insights on the top-performing new perennial varieties.

He says these new perennials “produced dramatic, eye-catching flower presentations.”

If you’re looking to expand your perennial offering, look no further. Here are some trialed performers that demonstrated superior performance, along with commentary from Fletcher.

Leucanthemum Lucille Series
Danziger

This series consists of three varieties; Chic is pictured. All three have large white single flowers with a yellow eye and overlapping petals. Chic has a more compact habit, maturing at 14 to 16 inches. Vernalization is not required for this series. It is first-year flowering and hardy to Zone 4.

For the full article of GPN click here

Danziger Chrysanthemum Open Days Experience the fun of choosing!

“Personalization is a necessity, especially in matured, well-developed markets” says Ori Danziger, Deputy CEO in Danziger.

Starting August 27 and up until the 31^st, Danziger will host an “Open-Days” event at its site in Vereda Pontezuela, Antioquia. During this week, growers, buyers, designers and florists will be able to explore a myriad portfolio of chrysanthemums. The event will take place at the Danziger farm, which was established in 2014, set up as an R&D site, as well as an elite production site, to serve the local market.

This year, Danziger decided to add a new layer of context to its portfolio, not only by splitting all mums to “agronomical” segments (i.e. daisy, cushion etc.) but also to allow examining all varieties from the users’ point of view, or as they call it- persona.

“In order to be able to answer unfulfilled needs in the market, and to bring true innovation, we understand that we have to work outside of the box. Whether it’s on the retail level, bouquet company or even the end-consumer, there are different tendencies and tastes, and we want to address each and every one of them in the best possible way. This is why we created a new framework which is based on 3 main personas; the classic, the trendy and the naïve. Each represents a type of user, a unique style, and preferences. By observing the persona, not just the agronomical characteristics, we are able to screen our product pipeline from a different perspective and find other new solutions for the market’s special needs. This framework is facilitated on all levels, starting from our breeders, through our farm team, sales, and marketing, so that we all speak in the same language, and by starting this open-days event, we will also communicate it with our customers” says Ori.

During the Danziger event, visitors will be invited to explore the wide assortment of daisy, cushion, anemone or spider mums, under the new “persona” context, and according to Danziger, will help buyers appreciate the varieties on a deeper level. The display will be composed of best sellers, new introductions, and future candidates. For example, under the “classic” persona, you will be able to see ATLANTIS® which is Judith (also known as Doña Carlota), for the “trendy” persona, we have CUCHI™ which is Megan (also known as Carolina) and in the more “naïve” style, we present CRAZY LADIES™ which is Zoey (also known as Vickey).

“We are working in all areas to ensure best quality flowers. This is a combination of genetics, elite stock supply, and professional service and guidance we provide our customers. For example, with ATLANTIS® which is by far the leading daisy mum in the market, we continuously challenge ourselves to improve clones, to educate growers and to support the whole eco-system to achieve high-quality flower at the finish point” says Anat Moshes, VP cut flowers sales at Danziger.

*** To schedule your visit contact Lorena Lopez at: +57 314 893 6576.

If you are unable to attend please contact Danziger Marketing Department to receive your digital OPEN HOUSE Catalog; at: [email protected]

And if you just want to have a glimpse

[TS-VCSC-IFrame content_lightbox=”true” src=”“https://www.youtube.com/embed/gk6vwf3vK2Y?rel=0“” width=”“560“” height=”“315“” frameborder=”“0“”]

Imagine More with Danziger’s Annuals and Perennials

Superior breeding, together with top-line production, brings more color, more blooms, and more solutions
Danziger’s 2019 new introductions offer more solutions and more color than ever before. The company’s team of more than 100 scientists, researchers, and professional breeders are bringing new varieties to market that are dependable,
profitable and above all more beautiful.
Here is a quick look at what’s new for 2019 and information on a few tried and true favorites. Images can be found
here:https://bit.ly/2LgkgdH
Annuals

COLIBRI™ Calibrachoa
This compact series features controlled growth with little to no PGR. Bred and selected to be produced in quart pots, COLIBRI™ creates nice, tidy baskets that are bursting with blooms. This early series will flower in ten-hour days. COLIBRI™ is available in eight colors, including Lemon, new for 2019.
LIA™ Calibrachoa
This brand new series of calibrachoa features tight internodes for more flowers and great garden performance. LIA™ is an early series with medium vigor, between our NOA™ and COLIBRI™ series, making it perfect for quarts and compact basket production. LIA™ will flower in a ten-hour day, with bigger blooms. The flower size is noticeably different, up to 30% larger. LIA™ is available in six new colors including Bubblegum, Yellow, White, Blue, Melon, and Raspberry.
VANESSA™ Verbena
The VANESSA™ series is bred for mildew tolerance and flower power. Danziger tests prospective varieties by inoculating the seedlings with mildew. Only those that stay clean and in full color are brought to market. Cascading varieties are wonderful for hanging baskets, uprights are perfect for pots.
PHLOXSTAR™ Phlox
This annual Phlox is a true rock star. Its tidy, compact habit makes it perfect in the landscape, containers or hanging baskets. Annual phlox are typically impossible to root. PHLOXSTAR™ roots very well doesn’t cycle out of flower and stand up to heat and drought. Check out the spectacular colors for 2019 including Red, White, and Salmon.
AMORE™ Petunia
You’re sure to fall in love with these beautiful petunias! AMORE’s big blooms feature elegant heart-shapes outlined in bright hues. This stable, uniform series delivers stunning blooms that capture consumer’s attention. AMORE’s semi-trailing habit makes it perfect for hanging baskets and containers. Share the love with AMORE™ Queen of Hearts, Fiesta, Joy, and Purple.
OSTICADE™ Osteospermum
Consumers love the large flowers and trailing habit of OSTICADE™. This early blooming osteospermum needs no cooling to flower and can be hung in a warm greenhouse with other baskets. New for 2019, Yellow is a standout. The plant
creates outstanding baskets and looks gorgeous in the landscape.

ALONIA™ Angelonia
This early flowering angelonia is very floriferous, with large blossoms covering the plant all summer long. The ALONIA™series has good heat tolerance and stay a nice size in the garden. Available in nine stunning colors, ALONIA™ is
recommended for quarts and 2.5-quart pots. Bicolor Violet is new for 2019.

Perennials

Sunstrong™ Erysimum
If you’re looking for an Erysimum that flowers throughout the summer, Sunstrong™ is it. This beautiful bicolor variety flowers without cooling, allowing growers to treat this zone 6 perennial as an annual. Sunstrong is a large garden plant that produces beautiful blooms throughout the season. It’s sure to be a consumer favorite. Sunstrong™ is recommended for a gallon or larger pots.

SOLANNA™ Coreopsis
The SOLANNA™ series is known for first-year flowering with no bulking or vernalization requirements. New for 2019, SOLANNA™ Bright Touch flowers exceptionally early, with blooms covering the plant as early as April. That means this perennial is ready for early sales! SOLANNA™ is wonderful in the garden on its own or in a combo. Good in quarts, SOLANNA™ is best in gallons. Zone 5-9.

LUCILLE™ Leucanthemum
With LUCILLE™ Leucanthemum you’ll have blooms very early. This series features three different varieties, each with its own distinct size and beautiful, bright white petals. LUCILLE™ flowers in the first year with no cooling needed, offering more production flexibility. LUCILLE™ Chic and LUCILLE™ Grace are new for 2019, joining LUCILLE™ White. All are zone 5-9.

Click here to read the article in FloraCulture International

Danziger and Syngenta Flowers launch perennial marketing initiative

Danziger and Syngenta Flowers announced the launch of a new marketing initiative that will include their respective perennial portfolios in the United States and Canada in one offering under the brand name ThinkPlants.

This new marketing initiative not only supports the respective efforts of Danziger and Syngenta but also opens the door for additional breeders and suppliers to market their varieties under the ThinkPlants family of products, enabling brokers and growers to more efficiently create and book their perennial program.

Kapiteyn b.v. of Breezand, the Netherlands, the breeder and supplier of Captain Callas, as well as Unex USA, LLC, a supplier of Bare-root perennials and bulbs, will also have varieties available through ThinkPlants.

For the 2019–20 season, Danziger Guatemala will provide the supply chain for both Danziger’s and Syngenta Flowers’s offerings under the ThinkPlants brand.

Scott Valentine, Head of Flowers North America, said “Syngenta is committed to providing our grower and broker partners with the best-of-the-best innovative breeding and top quality supply of seeds and cuttings. This new initiative in the bulb and bare-root classes continues to deliver on this commitment.”

Ori Danziger, Deputy CEO of Danziger, said “we witness an increased demand for high quality perennials in many markets, as well as North America. By creative collaborations, with strong partners, we believe we have created the best value proposition for this market.”

ThinkPlants will be on full display at Cultivate 18’ July 14-17, Greater Columbus Convention Center, Columbus, Ohio USA, Booth#1525.

Click here to read the article on Floral Daily News

For more information:

ThinkPlants

[email protected]

www.ThinkPlants.com

Sharing the Love: The Petunia AMORE™ Series

The distinct heart-shaped pattern on each petal of Danziger’s AMORE Series led the company to market the petunia as a way to share the love. Taking the approach that flowers have always been associated with love, Danziger has created a complete marketing program around that concept with this unique petunia series, complete with pots, signage, gift packaging, and even events in cities around the globe. Greenhouse Grower asked Liat Kaplan, Global Marketing Manager for Danziger about how the program was developed and its results.

GG: When was the first AMORE variety introduced, and which one was it?

LK: The first AMORE variety, Queen of Hearts, was introduced in 2016.

GG: What characteristics were you looking for in the breeding process? Were you actively working towards the heart-shaped pattern on the petals or was that a happy surprise?

LK: The petunia market is a very large and highly competitive commodity market. With many innovations and new varieties entering the petunia market every year, we asked ourselves, ‘How do you capture the hearts and imagination of flower growers, buyers and consumers alike?’ Flowers have always been associated with love. At Danziger we took this one step further through the development of a unique petunia series, characterized by distinct heart-shapes in each petal.”

GG: Obviously, a challenge for any breeder of petunias is to make new varieties stand out among the hundreds that already exist. At what point did you decide to add a special marketing program behind this particular series?

LK: The insight of ‘spreading love,’ not selling flowers, transformed the way we approached our branding and marketing. We began with the name: AMORE™ — a universally understood word for love. We created a 360-degree marketing and branding concept around the emotional question: ‘Are you ready to share your love?’

As part of the total concept, we branded our pots with hearts and the tagline: Share your love. In addition, created shelf visibility for the AMORE™ concept through branded tags, branded pot markers and POS materials. Then we took it farther, creating a teaser video ahead of Flower Trials in Europe. The short film, shot in Leiden, Holland, shows different people receiving a hand-delivered package of love containing an AMORE™ potted plant. Then, we designed our Flower Trials display in the style of Paris, the city of love. An additional marketing campaign, “Share your love in the cities,” helped us extend the end-consumer base for the AMORE™ series by targeting organizational buyers such as parks and municipalities. For this new campaign, Danziger teamed up with Florensis to plant the AMORE™ series in a variety of romantic locations in city parks. The first “share your love” event was held at Vondell Park Amsterdam, featuring live music, special romantic activities and branded AMORE™ giveaways. Our partners around the world liked the idea, and now it is expanding to so many different and exciting locations. It was even adopted in Brazil!

AMORE™ also has its own dedicated webpage, http://danzigeronline.com/cmp/amore/, providing clients and customers with a centralized place to find everything they need regarding the brand, from product information to photos of AMORE™ events and a range of branded marketing materials.”

GG: What effect has the marketing program and slogan “Spreading love, not selling flowers” had on sales? Has it made a difference?

LK: The market loved the story, and we registered unprecedented sales from a single petunia series, and a tremendous growth in our total petunia sales. While next season is going to be the second year for the European market, the U.S. market is only now embracing this concept, and we believe that in the next season we are going to see a lot of AMORE™ in this market as well.

GG: The AMORE series comes with branded tags, pots and other POS materials. How have these been received by growers and the public?

LK: To be honest, when we signed the contract with the pot’s supplier, we were a bit anxious about the risk we took, ordering such a big quantity. We were so happy to hear, even before the season ended, that everything was ordered by the growers, and they were actually producing more. The reaction to this branding is amazing. We see retailers and end-consumers touched by the message, and ‘drawn’ to the plant. Throughout the season we have created more and more marketing materials, from extraordinary gift bags that were given as a giveaway by Florensis, to unique tags that can be used as a personal note as well, to be attached when giving as a present. We see the high engagement this concept brings, and it challenges us to continue surprising, adding more innovative marketing tools for next season. We cannot reveal all at this stage, but we are taking it to the next level, connecting the plant and the concept to the relevant occasional-based marketing in the industry.

Many growers bought the branded pots, which assisted them to increase interest and sales among buyers. Retailers loved that they had a ready-made story for their end consumers that was compelling, relevant and highly visible in the store. By making the decision to stop selling petunias and start selling love in a pot, we transformed this commodity plant into a symbol of love — increasing sales and margins for our clients and spreading happiness in the process.

GG: AMORE petunias definitely have consumer appeal. But what characteristics will appeal to growers?

LK: AMORE petunias bloom from early spring until late autumn. They are low maintenance and easy growing, and are excellent for pots, baskets and mixed containers.

GG: Are there plans to keep expanding the collection? Anything you can share?

LK: Since the first AMORE variety, Queen of Hearts, debuted in 2016, the series has expanded to include Fiesta, Joy, and new for 2018, Purple. We see much potential in AMORE’s ability to spread the love.

GG: What other marketing ideas are in the works for this series that you can tell us about?

LK: With AMORE™, we created a powerful emotional marketing and branding concept along the entire value chain – from grower, to retailer and the end consumer. This is a concept that we will continue to invest in and develop further for years to come, spreading the love of petunias, and the love for humanity even further.

Our goal is to achieve even higher awareness and preference in the European market, but more importantly, to leverage it into a global success. The AMORE™ series, under the same concept, will be sold next season all around the world, from Holland to China, from Japan to the U.S. and all the way to Brazil. We will share our love globally.

Click here to Greenhouse Grower media cover

Top Trend from Flower Trials 2018: Plants for the Urban Lifestyle

Compact size is not enough; plants need to make a statement

Flower Trials 2018 brought hundreds of visitors from different countries around the world, different disciplines and positions within our industry. The event is a great opportunity to learn more about the global markets most significant needs and trends.

One of the biggest trends this year was plants for urban lifestyles. “This year we saw a lot of interest in plants that appeal to the urban consumer,” says Ori Danziger, Deputy CEO in Danziger. “Space is limited in many urban settings, so growers and consumers are looking for plants that fit small patio or even a balcony containers. Creating the perfect plant for this use may be tougher than you might think.” Many times there are only two or three plants used in an urban setting. Sometimes, it’s just one, stand-alone pot. “We’ve found that the plant not only needs to be compact in size, it also has to have an impressing appearance,” add Danziger.

At their display, Danziger presented a showcase for plants relevant for urban living, expanding the potential of some of their varieties as an answer to this exact need. Plants were presented in various sizes and pots, in order to help the visitor envision the final use at the consumer patio. COLIBRI™ Calibrachoa, with its compact habit, was used to create small patio table pots. NANO™ Portulaca, which has a small habit but extra-large flowers, provided a great balance between size and vibrant color impact. GOLDEN EMPIRE™, a special variety of the TIMELESS™ Bidens collection, is a unique variety that is very well suited to the urban trend. Its tall habit and large flowers, make it a perfect sunny, stand-alone piece in a small container.

This trend is addressed by other breeders as well, such as Royal-Van-Zanten Showmakers® Aster for pots, which has vibrant colors and an impressive appearance.

One of the plants receiving a lot of attention from growers and retailers targeting urban consumers was CAPELLA™ Petunia. “CAPELLA™ is an excellent plant for people with small gardens, patios or balconies, because it starts small, and grows into a floriferous ball of color at the consumer level,” says Danziger. “CAPELLA™ Pink Lace, and CAPELLA™ Purple Veins, introduced only last year, are getting good feedback from growers and retailers. They tell us this variety is very compatible with the urban garden trend.”

Learn more about CAPELLA™ and the other Danziger varieties in the new 2018-2019 annuals catalog, available here. (http://danzigeronline.com/cmp/annuals-perennials/)

Click here for FCI media cover

Click here for FloralDaily article

Southern Garden Tour Attendees Pick Their Favorite Plant Varieties

This year’s Southern Garden Tour for greenhouse growers featured stops at Young’s Plant Farm, the University of Georgia Trial Garden, and Metrolina Greenhouses.

“The event was a huge success, and we extend a thank you to everybody who attended the event,” representatives from the University of Georgia noted in a statement.

To the full slideshow in Greenhouse Grower Click Here

Look at our Salvia Sallyfun™ Deep Ocean

Danziger Brings Phygital Experience to the 2018 Flower Trials

Danizger is bringing the visitor experience to the next level at the 2018 Flower Trials event. The company is incorporating a “Phygital Experience” into their display by creating a web-app. With this digital version of the display, visitors can enjoy extensive information with the tap of a finger, while at the same time, exploring Danziger’s plants in real life.

“Our booth experience is inspired by the new age of consumer retail,” says Liat Kaplan, Danziger Global Marketing Manager. “Today all of us expect to have the best value, achieved by a smart combination of the physical experience (i.e. what you see and hear on site) and the added value, such as inspiration, information, and call to action, presented via digital platforms. We think our Flower Trials visitors deserve nothing less than that at the show.”

The Danziger display features the company’s star products such as the AMORE™ Petunia and the TIMELESS™ Bidens collection, alongside a new product series, LIA™ Calibrachoa. LIA™ is an early series with a controlled habit and large, color-saturated blooms. Danziger’s vast and rich assortment of bedding plants, annuals and perennials also take center stage in the display.

The web-app, designed as an interactive map of the display, connects the specific area of the booth, such as “highlight section” or “Retail Inspirations” with more information available on DanzigerOnline.com. The app is available in English as well as Chinese. It will also be on available on the web, providing a digital experience for those who did not physically visit the display at Flower Trials. (Link to the web-app http://wx.danziger.cn/en/)

“Imagine more is our tagline, but it is more than that. It’s our day-to-day goal,” adds Kaplan. “We strive to bring added value for our customers, in every aspect, from breeding to professional service, and to our exhibition experience.”

Danziger will be located at Royal Van-Zanten site.

Danziger launch international Gyp Wedding Challenge for florists

As part of Danziger’s continuous emphasis on the global Gypsophila market, the huge flower breeding company is launching a new campaign: The International Gyp Wedding Challenge, and they’re calling for florists to take part.

Danziger is sending Gyp to international florists and wedding designers who can use it to create beautifully imaginative bridal bouquets, centre pieces, corsages and more. To take part, florists need to complete the online entry form and if chosen, Danziger will be in contact directly to coordinate further details. Eventually they’ll need photographs of wedding arrangements, and selected submissions will then be featured in Danziger’s international wedding catalogue.

“Our team goes from market to market, from Spain to Japan, from California to New York and Australia,” says Liat Kaplan, Global Marketing Manager at Danziger. “We see differences and similarities in flower tastes and styles all around the world. But, Gyp is one of the basic, internationally-loved flowers. It’s white, natural, wild and even somewhat “naïve” and this is why we see it is used across countries and religions.”

As the global leader of the Gyp market, Danziger began a ‘Gyp is Back’ campaign earlier this year. The company created an inspirational Gyp catalogue for the American market, showing the different uses of its wide assortment of Gyp, and in real-life bouquets sold in the USA mass market channels.

For further information about the international Gyp wedding challenge visit: danzigeronline.com/cmp

Click here to read about the international gyp wedding challenge in FLORIST

Kenya a major segment at the global floriculture market

“Kenya is becoming indispensable for the global cut-flowers market,” says Anat Moshes, VP Cut flowers sales in Danziger.

“From year to year, we witness the impressive development in capabilities of Kenya growers; Professional growing and handling, stronger connections with Europe largest wholesale companies, and openness to innovation. Together with developing connection at the Middle East, Japan, and Australia that Kenyan growers are developing and working with. All these drive this markets growth and positioning as a key market in the global floriculture industry” says Moshes.

As in every year, Danziger will take part in IFTEX 2018, taking place between the 6^th and the 8^thof June in Kenya (Stand no. D5.12).

Kenya is a major Gypsophila supplier for Europe, and Danziger, being the global leader of the Gyp market, will utilize its assortment to continue leveraging its global Gyp strategy; offering 3 segments of Gyp: Large blooms, led by XLENCE®, naturally extraordinary colored Gyp- the MY COLOR collection™, led by the rapidly growing MY WHITE COSMIC™ and the small flowered Gyp- MILLION collection™, introducing new, updated varieties of small-flowered Gyp, suited for the current market taste.

“We are committed to being at the forefront of the Gyp market, and that means being in a position to predict market trends in advance, offering new varieties that will lead the market not only now, also in but 5-10 years from now. For this reason, in addition to our best sellers, we are already introducing new varieties that will enable our customers to be relevant in the long run. Trying new varieties, so that they’ll be innovative market pioneers for the upcoming trends”. Says Moshes.

Alongside its wide ranged Gypsophila assortment, Danziger will include its worldwide leading products, such as the SKYLER™ Veronica, with extra-long spikes, responding to the market need for height and bouquet accent. The SCOOP™ Scabiosa, a game-changing vegetative bred Scabiosa, with robust, rich color, will also be displayed at IFTEX for importers and wholesalers to explore.

“More growers in Kenya are slowly but gradually enlarging their assortment, reacting to the European needs, and we do our best to assist. Not only with our extensive assortment, but also with professional after-sales service, trial guidance and grower support as required for new variety introduction ” Says Moshes

Click here for FloralDaily news

Bidens & Calibrachoa to take center stage in the Danziger 2018 Flower Trials display

Visitors to Danziger’s 2018 Flower Trials Display will find more retail solutions with a more international approach. The company will highlight its successful AMORE™ Petunia series, which is about to get further enhancement this upcoming season, uncovering significant retail potential. Danziger will also showcase two main products lines, the TIMELESS™ Bidens collection and a brand new, large flowered, compact habit Calibrachoa series, named LIA™.

The TIMELESS ™ Bidens collection offers a wide range of high-quality bidens, from the best of the traditional and classic varieties such as the Blazing Glory™, to strong colors, such as Pretty in Pink™. The collection is split into “types” of Bidens according to different uses and characteristics. The collection also features one outstanding variety; GOLDEN EMPIRE™. This unique variety has a tall plant structure and a different flower shape, uncommon in Bidens. “We nicknamed it – “Is this Bidens?!”- because this is the most frequent reaction we receive from customers when they see it. Golden Empire’s appearance is so unique and attractive that people sometimes think it is a different crop,” says Ori Danziger, Deputy CEO Danziger.

LIA™ is a new Calibrachoa series, composed of five colorful, compact varieties. With a larger plant habit than the COLIBRI™ series, LIA™ features extra-large flowers, tighter internodes and more flowers per plant. “We know that the market looks for various uses and sizes, and this series was created to fit perfectly into 12 cm. pots, as well as hanging baskets and small containers,” says Ori Danziger. “LIA flowers early, creating a beautiful bench display, and continues to grow perfectly in the consumer’s garden or containers.

In Danzigers’ display, located at Royal Van-Zanten site in Holland, visitors will find a large and rich assortment of annuals for various growing conditions and market demands. The display, grown by Imperial Plants, will also feature an extended display of perennials.

“With more visitors from all around the world, we realize that the Flower Trials is an international opportunity to showcase our varieties. This year, we are putting more emphasis on making our presentation accessible for all markets,” adds Ori Danziger. “We already know that European markets differ in tastes and trends, but this year we will also enable visitors from the USA and the Far-East to get the best information, relevant for their needs.” Together with a marvelous display of plants, visitors will be able to easily log in to a web-app that will guide them through the display, with highlighted info, both in English and in Chinese.

Click here for FloralDaily media cover

Click here for the full article in FloralDaily News

The Gyp is Back

No matter how long ago you search, it seems like the Gyp (Gypsophila, A.K.A “Baby’s-breath”) was always there.

Pure white, small and very natural looking, the Gyp is one of the most “basics” of the cut flowers industry, commonly used to accompany roses or to give the “angelic” look for a white, pasteli bouquet.

In 1997 Danziger, an advanced breeding and production company introduced a game-changing Gyp to the market. Danziger called it “MILLION STARS®”, as the small white flowers resembled little shining stars. For the first time in the global industry, a vegetative breeding of Gypsophila was available, and growers could ensure consistent high-quality production of this variety. This MILLION STARS® swept the market and was quickly adopted by many growers around the world; making is the best-selling Gyp worldwide.

Since then, a lot has changed, many new varieties were introduced, and market trends and tastes changed over and over. Danziger had expanded its portfolio dramatically, adding more crops and varieties to its assortment, such as the latest SCOOP™ Scabiosa. But the Gyp stayed the star for Danziger, and the company’s declares its mission to continue leading the Gyp global market, keeping a close connection with designers and end-users, and creating the varieties to fulfill their needs and dreams, in a way that would be beneficial for growers around the world.

Mega trends in fashion and style are now bringing Gyp to the center again. From back to basics, to “less is more”, natural styled bouquets and arrangements are getting more and more popular around the world. The Gyp today is more than an accent for a bouquet, and uses many times as the center of design, as seen in Gyp white wedding, or even in a higher demand for Gyp consumer bunches.

As such, the market for Gyp had developed significantly, and the phrase “Gyp is Gyp”, cannot hold anymore. Following many interviews and researches, Danziger is offering a wide portfolio of Gyp, from the extra-large flowers of XLENCE® to the naturally shinning MY WHITE COSMIC™, all to fulfill the growing demand for a higher diversification in Gyp, to enable designers to use this flower in more interesting and creative ways.

In 2018, Danziger once again is going to be taking a leading part in bringing the Gyp market to the next stage. With the slogan “Gyp is back”, Danziger presents new products, new language and a new usage campaign.

With the understanding of the end-users language, Danziger split its assortment into 3 different “families” – the XLENCE collection™, with varieties of large flowered Gyp, the MY COLOR collection™– with naturally colored Gyp-including MY PINK® and MY WHITE COSMIC™, and the MILLION collection™– with small flowered Gyp. Through this, growers can find the best variety in any collection to suit their growing conditions, thus supplying their customer needs, worldwide.

In 2018, motivated by the “retro” trends, Danziger introduced two new varieties of small flowers, under the MILLION collection™. MILLION STARS® II is an updated genetic version of the MILLION STARS®, with very similar appearance, but higher quality from the grower level to the consumer level. MILLION CLOUDS™ is the new additive to the family, and is a variety aimed to answer the global trend of “full” flowers (like cushion mums)- this Gyp has small but very full flowers and brings the new generation of small-flowered Gyp to the market.

As the leader of the global Gyp market, Danziger takes it on them to also teach the market, and encourage smart and creative use of this flower. For that, Danziger has partnered up with Bill and Kris Schaffer, from Schaffer designs, to create an inspirational- practical bouquet catalog- for Gyp.
The Gyp catalog, to be published in March 2018, will help end-users, from designers to product managers and buyers, to get the best out of their Gyp, using the right variety for the right design.

Danziger will promote this catalog in a large global campaign, and promises many more surprises to come.

More highlights from CAST 2018

Many varieties were on display at the California Spring Trials 2018. So, even if you visited the event, you could have missed some. For this reason, FloralDaily.com will present several highlights that were on display at the participating companies in the coming weeks. In this article, we highlight the varieties of Danziger, Varinova, Syngenta, Proven Winners and Benary+.

Headstart Nursery

At Headstart Nursery, Danziger and Varinova presented their varieties and novelties.

Kate Zvara of Danziger presenting their new Erysium Sunstrong Bicolor Purple, a new bicolor that does not require cooling, it holds color till the first freeze and it’s first year flowering so you can grow it as an annual.

On the left: Phloxstar Red is part of the new Phloxstar series that consists of three colors. It is a Phlox with a mounding habit that flowers all summer long. Many phloxstars are known for having trouble in rooting, but trials reveal that these root very well. According to Zvara it works great in quarts and 2.5 quarts. On the right: Lia is a new series of calibrachoa that is bred for baskets. The series has short internodes which means more flower power and better performance. The series currently consists of four colors and more will follow. Click here for the enlarged picture.

Click here to read the full article in Floral Daily news.

Danziger Launches International Gypsophila Wedding Challenge

Florist and designer works to be featured in a new inspirational catalog

Flowers are an inseparable part of weddings. Whether in a bridal bouquet, a corsage or aisle decoration, and flowers create the atmosphere of the event, adding liveliness and color. In correlation with the retro mega-trend, together with the appetite for a more natural, wild-style setting, Gypsophila is being used more and more in these occasions. As part of Danziger’s continuous emphasis on the global gyp market, the company is launching a new, innovative campaign called the International Gyp Wedding Challenge.

In the global campaign, Danziger is encouraging creative florists and wedding designers from all around the world to celebrate Gypsophila-inspired imagination and show off their creative talents.

The kickoff for the challenge will start with an open invitation for all florists and designers to submit their photos. The chosen experts, from different markets, will then receive flowers from Danziger’s global network of growers. They’ll use those flowers in actual weddings. Photos of the gyp-based arrangements will then be chosen to create a unique catalog.

“Our team goes from market to market, from Spain to Japan, from California to New York and Australia,” says Liat Kaplan, Global Marketing Manager at Danziger. “We see differences and similarities in flower tastes and styles all around the world. But, gyp is one of the basic, internationally-loved flowers. It’s white, natural, wild and even somewhat “naïve” and this is why we see it is used across countries and religions.”

“The world is becoming closer. Florists and designers are now much more exposed to inspiration beyond their boundaries,” adds Kaplan. “We think it is absolutely amazing.” This first-of-a-kind designer’s challenge will create a global inspirational catalog, showcasing the unique works of professional wedding designers and florists around the world.

As the global leader of the Gyp market, Danziger began the Gyp is Back campaign earlier this year. The company created an inspirational Gyp catalog for the American market, showing the different uses of its wide assortment of Gyp, in real-life bouquets sold in the USA mass market channels. The catalog was prepared by Bill and Chris Shaffer, well-known American designers. The catalog is available on the Danziger website.

An inspirational wedding display for florists and designers will be launched on the 15^th of May for two weeks at the Pyramide Floral shopping center in Naaldwijk, Netherlands.

The presentation that was created by the florist designer Astrid Van der Berg, presents a showcase of different styles and outcomes coming from using 3 types of gyp, obtaining different characteristics of flower and stem appearance. The MILLION CLOUDS™, small flowers gyp from the MILLION COLLECTION™ to be used to create a natural and wild style effect, the XLENCE® , large flowers gyp form the XLENCE COLLECTION™ for the classic and neat look, and MY WHITE COSMIC™, known for its dazzling white color, a part of the MY COLOR COLLECTION™ – for the hot and trendy “white wedding” concept.

For further information about the international gyp wedding challenge please visit: https://www.danzigeronline.com/cmp/

Click here to read about the international gyp wedding challenge in FloralDaily news

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Danziger to attend the upcoming IPM Hortiflorexpo Beijing

Creative collaborations are the best way to innovate in today’s global industry. At the upcoming Hortiflorexpo China exhibition, Danziger will display it products together with several of its leading growers from Ecuador who are already active in the market; Eternal Flowers and Florisol. In addition, Danziger’s Chinese partners will also be attending the expo; Brighten Floriculture Industry, Yunnan Yingmao Flower Industry, Beijing Florascape and Beijing Sunny Agro.
“China is an intriguing market, with huge potential. The Chinese horticulture exhibitions have become a Must Attend event, as these offer the opportunity to meet the leading industry figures , and to introduce our varieties to the expo visitors. ” Say Micha Danziger, Chairman of the Board.
Danziger will display its wide assortment of cut flower’s grown around the world, among them XLENCE® Gypsophila a large flower gyp – which best suits the Chinese market preference for a large, naturally white appearance, yet also perfect for tinting, with a spectacular colorful pallet loved by the Chinese consumers. Innovative products, such as Scabiosa SCOOP™ , the center of attention at every event. Danziger will also display an assortment of cut flowers, and flowering garden pots, full of color and love – led by Petunia AMORE™ Queen of hearts .
“ Being a global company means being responsive to different market demands, and this is exactly what we do. We thoughtfully introduce our products to the Chinese market, making sure they suit the local market demands “.says Micha Danziger
IPM Hortiflorexpo Beijing exhibition will take place from May 10th till May 12th, 2018. Danziger booth is located in Hall W3, stand A87.

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Danziger Launches Inspirational Mother’s Day Floral Display in Naaldwijk, Netherlands

Florists and designers now have a new source of inspiration for Mother’s Day. Danziger, a global leader in cut flower and bedding plant breeding, is launching an inspirational display dedicated to Mother’s Day at the Pyramide Floral Shopping Center at Naaldwijk, Netherlands. The event takes place from 30.4-12.5

“Mother’s Day is one of the most significant flower holidays,” says Liat Kaplan, global marketing manager at Danziger. “For the consumer, there are so many gift-giving alternatives on this day – everything from chocolates to perfumes. It’s really up to us as floral professionals to be innovative, creating added value and excitement that will tilt the consumers towards flowers at point-of-purchase.”

The display will feature cut flower arrangements, created by floral designer, Astrid Van Der Berg, highlighting beautiful Danziger varieties. The goal is to spur creativity. “We planned the display to be an open canvas for florists and designers, to trigger their natural creativity and to give visitors a new range of ideas,” says Kaplan.

Unlike other flower holidays, Mother’s Day is not centralized around a certain flower or concept. In comparison to Valentine’s Day, a holiday that is dominated by roses and gyps, Mother’s Day is a free spirit holiday, allowing for more creativity and diversification. “If we want a consumer to feel that flowers are the best present to show love, we have to enable versatile and creative solutions. In our Mother’s day display, we chose to show different alternatives, each based around a different type of flower, to show the unique and personal directions a florist can take when designing,” adds Kaplan.

Visitors will see bouquets with Gypsophila XLENCE®, a large flower gyp that gives bouquets a luxurious appearance. The display also highlights the stunning Scabiosa SCOOP™ in colorful and trendy looking bouquets and the elegant Ornithogalum STAR™ that will last long after the holiday.

The Mothers’ Day display also features a special corner dedicated to versatile upgrader Craspedia PAINTBALL™, which is naturally yellow but can be tinted to any color. One of the focus products used is the PAINTBALL™ POP, unique for its impressive large head of 4 cm.

Danziger is encouraging visitors to go even further with innovative solutions, by incorporating annuals into the display. Side-by-side with the cut flower arrangements there is a special display of AMORE™ petunia. This gorgeous, easy-to-grow petunia is known for its special heart-shaped petals. The Mother’s Day packaging features special pots with designed tags, perfect for gift giving. These special AMORE™ packages are available for retailers.

For more details on the display, contact Danziger marketing department at [email protected]

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Armitage Talks Favorites From Danziger and Proven Winners- Greenhouse Grower News

From annuals that look like they came out of a Dr. Seuss book to breeding marvels in perennials and shrubs, the visits to Danziger and Proven Winners at California Spring Trials were exciting, to be sure. Here are some of my favorites.

Erysimum (wall flower) ‘Sunstrong Bicolor Purple’

The wall flowers definitely have a place in the market, and the last five years or so has seen a major upswing in breeding interest: The Poems, the Winters, and the Sugar Rush series to name but a few. However, I am pleased to show off Danziger’s new wall flower as a better replacement for the Bowles Mauve type of wall flowers. The plants are robust and floriferous and bring lilac-purple back to the genus. I look forward to seeing this plant as more than a novelty item.

Click here to read Greenhouse Grower full article

Acres of Buzz from Spring Trials

Day 5 … but things have not slowed down!

Danziger

Chris: Alas, we must move on from Proven Winners to Danziger, which always holds its trial at Headstart Nursery, directly behind Garlic World (home of garlic ice cream). A good selection of new additions here, but Ellen and I will each pick a favorite. For me, I like that Danziger is doing what several other trials are doing: simplifying their lines. Take their Noa Calibrachoa, for instance. Lots of varieties and subseries. Very confusing. So they’re going to eventually drop Noa as a series and instead upgrade everything and give them their own series name based on habit.

For instance, Lia is their hanging basket series. It features tight internodes and lots of flowers. Daylength is just 10 hours, so it’s easy to flower early. Lia starts with four colors.

Also getting a new addition is Colibri, their compact calibrachoa series. It’s been tested to produce a good-looking 4-in. pot, but still finish nicely in the garden. Lemon is the new one in this series. Okay, Ellen, your pick from Danziger?

Ellen: I’ll pick Sunstrong Bicolor Purple Erysimum. Fans will know we’ve run into Erysimum several years ago, but Danziger’s version needs no cooling at all. Grow it like an annual, we were told, put it in gallons or larger, and extend your season on either end. The color is an interesting pale purple and salmon or peach.

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The Trials Trail

Greetings from California!

Team GPN is on Day 3 of our California Spring Trials adventure. We escaped the snowy weather in the Chicago area to head to the coast where we are working our way from northern part of the state down to central California over five days.

So far, Mother Nature has provided us with great weather. We’re just hoping she behaves herself for the rest of the week — but I’m not holding my breath.

We started bright and early on Saturday morning in San Juan Bautista where we visited Thompson & Morgan, Hem Genetics, Lambert, Vista Farms and Plant Source International who are exhibiting at Speedling.

Yesterday our day began in Gilroy at Kirigin Cellars winery where Proven Winners is exhibiting its new introductions including the new succulent line that was announced several weeks ago.

From there, we headed down the road to Syngenta Flowers to see what’s new including the newly acquired dahlia line from Verwer Dahlia BV and then to Danziger. Next, it was off to Salinas to see the latest offerings from Westhoff, PAC, Beekenkamp and Plug Connection

Jasmina Dolce, GPN’s managing editor, is chronicling some of the highlights of each day in GPN’s Culture Connection e-newsletter. If you are not receiving the Culture Connection, click here and sign up today. gpnmag.com/signup/.

Click here to read Gpn full article

Day 2 at the California Spring Trials

We packed a ton of visits in our Day 2 itinerary, starting in Gilroy. Our first stop was at Kirigin Cellars where Proven Winners showcased their new introductions. Aside from the beautiful annuals, perennials and shrubs, they debuted two totally new plant categories: Coral Creations succulent program and Proven Harvest edibles.

Next, we visited Syngenta Flowers where they had a totally new setup that welcomed guests through their outdoor garden where we got to enjoy snapdragons, pansies and more. Inside, we got a closer look at all the new varieties and displays.

We continued to Headstart Nursery to check out Danziger’s exhibit. They highlighted some of their best-selling items like bidens and lobularia and all the new introductions for 2019. They also added new combinations to their Mixis line. You may remember last year guests were able to vote for their favorite recipes. They tallied up the votes and officially introduced the most popular ones. Our pick (Morning Dew) made it!

Our final stop of the day was at Floricultura in Salinas, where we caught up with the folks at Westhoff, PAC, Beekenkamp and Plug Connection. Westhoff continues to expand on its popular lines Candy Shop and Chameleon calibrachoas. Beekenkamp is venturing into brand new plant classes, like petunias. And Plug Connection is introducing a new and impressive rose collection. It was a lot to take in but all very exciting!

It was a busy day, but here are some of the highlights:

Erysium ‘Sunstrong Bicolor Purple’
Danziger

This Zone 6 erysium requires no cooling and can be grown just like an annual. It will flower all through the summer and is recommended for larger containers.

Click here to read Gpn

Countdown to Spring Trials — Vol. 4 Gpn News

The countdown is almost over, and the 2018 California Spring Trials will begin in just three days! Over the past few weeks, I’ve been sharing some sneak peeks of the new introductions that will be debuting at the trials. And this will be my final preview before the big event.

For those of you attending, be sure to pack your Spring Trials Companion. If you don’t have a copy, just bookmark the digital issue for on-the-go information as you make your way along the coast. GPN compiled all the exhibitor locations, contact information and even dining recommendations to keep you refreshed and energized during your journey.

I know it’s a busy time in the greenhouse and many of you are not able to attend, but you need not worry. I’ll be sharing updates daily from the road and will be sharing trends and highlights in the June and July issues of GPN. So be on the lookout!

In the meantime, here are some final sneak peeks of the beauties that will be on display next week.

Calibrachoa LIA™

bred by Danziger

This new series is bred for baskets with tight internodes, which means better garden performance and more flower power for the consumer. Tested for pH sensitivity and will flower in 10-hour days. It is best in quarts and compact baskets. Six colors are available

Click here to read Gpn

Top annual picks for 2018

Last fall, several trial garden managers submitted information on their best-in-show annuals. Descriptions of all varieties were submitted by their respective trial garden managers.

Portulaca Pazzaz Nano (Danziger), Plantpeddler

This plant will tolerate just about any stress test you give it. Hot and dry to full wilt, it takes it all and stays in good color. It is a great portulaca series that will have open flowers earlier in the morning and will stay open later in the evening. If you need a plant in a hot, dry spot, this is the series to plant.

This new series from Danziger has large, brightly colored flowers that open early in the day. Nanos are more compact than the original Pazzaz series and can be finished with little to no PGR.

Click here to read Lawn & Landscape full article

ForeCAST: Imagine more with Danziger

For the first time in Danziger’s CAST history, their trial garden will feature an area exclusively for retailers. This private space will include new and exclusive varieties, as well as retail displays with full-grown individual plants and container combinations. Here are some highlights:

Colibri™ Calibrachoa
This compact series features controlled growth with little to no PGR. Bred and selected to be produced in quart pots, Colibri creates nice, tidy baskets that are bursting with blooms. This early series will flower in ten-hour days. Colibri is available in eight colors, including ‘lemon’, new for 2019.

Vanessa™ Verbena

The Vanessa series is bred for mildew tolerance and flower power. Danziger tests prospective varieties by inoculating the seedlings with mildew. Only those that stay clean and in full color are brought to market. Cascading varieties are wonderful for hanging baskets, uprights are perfect for pots.

Solanna™ Coreopsis (Perennial)

The Solanna series is known for first-year flowering with no bulking or vernalization requirements. New for 2019, Solanna Bright Touch flowers exceptionally early, with blooms covering the plant as early as April. A good quart perennial, Solanna is best in gallons.

Erysimum Sunstrong™

If you’re looking for an Erysimum that flowers throughout the summer, Sunstrong is it. This beautiful bi-colour variety flowers without cooling, allowing growers to treat this zone 6 perennial as an annual.

Phoxstar™ Series

This annual phlox is a true rock star. Its tidy, compact habit makes it perfect in the landscape, containers or hanging baskets. Annual phlox are typically impossible to root. Phloxstar roots very well doesn’t cycle out of flower and stand up to heat and drought. Check out the spectacular colors for 2019 including red, white and salmon.

Location: 4860 Monterey Road, Gilroy, CA 95020
Dates: April 14 to 19, 2018
Hours: 8a.m. – 5p.m. each day

Click here to read Greenhouse Canada article

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Chinese flower market is fast-forwarding towards rapid growth in volume and quality

The 2018 China International Floriculture & Horticulture Trade Fair in Guangzhou, China unveiled two market trends: growth potential and demand for high-quality products. “The Chinese market is really embracing high quality flowers”, says Micha Danziger, Danziger chairman of the board.

The Danziger booth at the flower expo exhibition featured a large display of both business lines Danziger is currently offering to the local market, cut flowers and bedding plants.

The exhibition attracted flower buyers and local growers from the Guangzhou and surrounding regions. “We met various high-scale importers from China, many visitors from neighboring countries like Malaysia, Korea, Hong Kong and many more,” said Danziger. “We had good traffic in the booth. Attendees are people who love flowers, appreciate quality and want to be part of the global flower industry.”

The display of cut flowers included a wide range of blooms, from the leading global varieties, to specialty varieties that suit the local taste and climate conditions. Chinese market trends focus on tinted colors, so the Danziger booth featured varieties in both “natural” colors, and tinted versions. This highlighted the flexibility for designers and florists. For example, XLENCE™, the leading large flowered Gyp in the world, is displayed in white, but also in many bright colors. The exceptionally large head Craspedia, PAINTBALL™ POP was also tinted to many vibrant colors, making the flowers look like sweet candies.

“At Danziger, we believe in creative collaboration,” says Micha Danziger. “There is so much potential in this market, so we asked our close partners from South America and Kenya to join us for this exhibition. By visiting our booth attendees were also able to meet with partners from Bellaflor group, Eternal flowers and Florisol from Ecuador, and Black Tulip from Kenya. I believe that working together will be a positive experience for all of us,” adds Danziger.

The bedding plant presentation featured a beautiful and tranquil simulation of a flowering porch. This photo location was the center of attention, highlighting stunning Danziger varieties such as, Salvia SALLYFUN™ Deep Ocean, Lobularia Purple STREAM™, Impatiens, SUN HARMONY™, Calibrachoa NOA™,

Danziger will also take part in IPM Hortiflorexpo Beijing 2018, taking place between the 10^th – 12^th of May.

Click here to read FloralDaily

Sneak peek California Spring Trials 2018

Just a couple of weeks left till the participants of the California Spring Trials 2018 open their doors. At this week-long event held at various locations throughout California from April 14-19, breeders, growers and suppliers will showcase their newest varieties and products. In a series of five articles, FloralDaily.com is highlighting one product from each participating company. In this third edition, we will show the top products from 7 companies; Danziger, Hishtil, Terra Nova Nurseries, Evanthia, Suntory Flowers, Nir Nursery and ABZ Seeds.

Danziger – Colibri™ Lemon
The compact Calibrachoa series of Danziger features controlled growth with little to no PGR. Bred and selected to be produced in 10.5 cm pots, Colibri™ creates tidy baskets full of blooms. This early series will flower in ten-hour days. Colibri™ is available in eight colors, including lemon, new for 2019. Colibri™ Orange is known for its outstanding, vivid color, much desired in the market.

Click here to read FloralDaily

Visit us in CAST 2018

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Global Supply and Demand Changes Will Drive Cut Flower Industry Growth

Leading cut flower wholesalers, retailers and bouquet companies gathered in Miami, Florida last week to discuss the future of the cut flower industry. The private, 6-day event, hosted by Danziger focused on innovation and the end consumer. “The development of cut flowers consumption will be driven by global supply and demand changes,” says Gaby Danziger, Danziger CEO. “Companies along the value chain, from growers to wholesalers and retailers need to be open to the global mega-trends. The companies, who are agile to react and brave enough to try new crops and new varieties, will be the big winners of our industry over the next 10 years.”

The Innovation Session was led by the Danziger team, composed of sales and marketing professionals, from Israel, Colombia, and Ecuador. This team discussed the global perspective, insights and best practices currently taking place in the market. They also spurred discussion on future change.

“We see how the globalization of the industry pushes its development. The traditional link between “growing” markets and “consuming” markets is dissolving, and a new, complex matrix evolves,” says Gaby Danziger. “We understand that it’s our job as global breeders, to offer our customers and partners not only the best genetics and plant materials but also inspiration and tools, which will improve the quality of the value proposition throughout the chain.”

The presentation was a combination of mega-trends, best practices arising from developed markets such as the Netherlands and the United Kingdom, and an introduction of new tools and inspirations. The team also launched a new, first-of-its-kind Gyp catalog. The catalog is designed to fit the tastes and norms of the United States focusing on seasonal needs and price points the U.S. market is looking for.

“We spend a lot of time and effort to be in direct communication with the “consumption” markets, in order to be in a position to have the best understanding of the market needs, and to be able to predict the future trends – especially the ones we need to answer with our products,” says Liat Kaplan, Danziger Global Marketing Manager. “By taking many “shop-safaries”, interviewing, and conducting opportunities for feedback, like this Innovation Session in Miami, we are able to share information, inspire people’s imagination, and take an active part in the development of our global industry.”

The innovation session was organised under the “consumer- experience” framework. This is a unique perspective for breeders who are the first link in the value chain, far away from the end-consumer. “Even though we do not sell to the end-consumer, everything we do, or not do, ends up there. So, whenever we think of which initiatives should be pursued, and which discarded, we have to bear the consumers in mind,” says Kaplan.

Danziger is planning more Innovation Sessions in the different markets the company serves.

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SCOOP™ Scabiosa Offers More Texture, More Color, More Inspiration

Danziger event highlights designer creativity and flower series flexibility.

The global cut flower industry is demanding rich textures, multi-petals, extra layers, intense colors and ‘full appearance’ flowers. Danziger sees the increasing demand for cushion mums as a solution. To answer this need, the company introduced the SCOOP™ Scabiosa. This innovative and different cut flower variety has gradually expanded to a series.

“Taking a rather ‘old- forgotten’ crop, our breeders, using advanced breeding technologies, have brought it back to life,” says Anat Moshes, Vice President Cut Flowers Sales at Danziger. With more than eight colors and bi-color varieties, stronger stems and high productivity, the series has become very successful in Europe, the Middle East, and the United States.

To highlight the versatility and beauty of this variety, Danziger hosted a special event at their facility in Israel, dedicated to the SCOOP™ series. More than 25 flower designers were invited to an open workshop evening, where they could touch and feel the flowers. They also created free-style arrangements, using mainly SCOOP™.

“We knew SCOOP™ was gaining popularity as we started receiving more and more requests for sourcing options from wholesalers, importers, and retailers, across the United States and Europe,” says Liat Kaplan, Global Marketing Manager at Danziger. “We have collected numerous arrangements and real-life bouquets from different markets. Each with its own character, color palette, and style. But, the common theme was that, in many cases, designers used it the same way they use cushion mums,” Kaplan adds. “Florists told us they ‘fell in love’ with the unique appearance, and some even mentioned that it took them a while to connect the SCOOP™ with the Scabiosa flowers they knew in the past.”

During the event, dozens of different arrangements, large and small, classic and extravagant, and even flower-made jewelry were created and photographed. Danziger will be publishing an inspiration brochure based on this event.

“Personally, I am in love with this flower. It’s unique, different, full of color, and very versatile,” says Baruch Nutovitz, a top designer, who was the professional leader of this event. “You can actually use it in an arrangement at any stage – closed, open or even after all leaves have fallen. I travel a lot around the world to gather inspiration from different markets, and no doubt, the SCOOP™ answers the global trend of rich, cushion style flowers”

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2018 CALIFORNIA SPRING TRIALS PREVIEW: NORTHERN TRIALS

Our Lia Series has medium vigor and shorter internodes, which means more flower power and garden performance for the end consumer. Tested for pH sensitivity, Lia will flower in 10-hour days. Best in quarts and compact baskets. Six colors in this series: Bubblegum, Melon, Raspberry, White (pictured), Yellow, and Blue.

This new Osteospermum Osticade has big, beautiful yellow flowers that are easy to grow, early to flower, and more tolerant to heat compared to other Osteospermums on the market. Habit is trailing but with controlled growth. This series does not require a cold treatment and can be grown in a warm greenhouse. Best in hanging baskets and landscapes.

There are two new bicolor Verbena Vanessa varieties that have a nice semi-trailing habit with small clusters of flowers. Tested for flushing of color and screened for mildew resistance, an absolute must to be included in this series. Full sun varieties with good heat tolerance. Best in quarts and baskets.

There are two new bicolor Verbena Vanessa varieties that have nice upright habits with small clusters of flowers. Tested for flushing of color and screened for mildew resistance, an absolute must to be included in this series. Full sun varieties with good heat tolerance. Best in quarts and baskets.

This easy-to-care-for, low-maintenance Phlox blooms all summer long. Phloxstar Red, a standout with striking red flowers, will add bold color to any landscape. Great heat tolerance and roots easily. Great in quarts and 2.5 quarts.

The Coreopsis Solana Bright Touch is a zone 5 hardy perennial that can be treated just like an annual — no cooling needed! Nice, compact habit and early to flower. Can be used as a standalone in the garden or as a nice addition to a combo.

Click here to read Garden Center Magazine article.

Danziger to lecture at FlowerExpo China

Danziger is flying from Israel to meet with Chinese flower wholesalers, distributors, florists, supermarkets and auctions. The breeder will give a lecture to provide professional knowledge regarding vegetative propagation.

Managing over 600 varieties under breeders’ rights, Danziger possesses one of the flower industry’s largest R&D departments, with cutting-edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, which enables them to supply elite quality vegetative material to around 1000 customers in over 60 countries.

From 15:10 to 15:45 on the 21st, Daniel, market development manager of Danziger will give a speech at China ‘Florist +’ Conference to introduce vegetative propagation. He will talk about what vegetative propagation is, and what are the benefits and the challenge of vegetative propagation.

For more information:

www.flowerexpochina.com

Come to meet us in Flower Expo China

Portulaca Pazzaz NANO™ series- Greenhouse Product News

This blindingly compact collection boasts vibrant color on early-flowering plants.

The Portulaca Pazzaz NANO™ series from Danziger is the new, compact sub-series to the popular PAZZAZ™ series. It has been consistently ranked among the top-performing varieties in trials across the country. Pazzaz NANO™ has a compact and moderate habit with big beautiful flowers that offer strikingly bright color.

Pazzaz NANO™ stands apart from other Portulacas for its extremely controlled growth. It grows to approximately 8 inches tall, flowers very early and even keeps developing overnight.

Flowers open up very early in the morning, enabling a touch of color even with the morning coffee on the patio. And, they stay open, well into the day or evening.

AVAILABLE COLORS

This easy-growing, low-maintenance series includes four intense, vibrant colors for the summer garden. Orange features a semi-trailing compact habit and sizzling orange blooms. Semi-trailing and compact Fuchsia flowers early with beautiful blooms. Hot Pink offers pink-red, semi-trailing flowers on a compact plant. Yellow is the semi-Upright variety in the series, showing beautiful bright blooms still on a compact habit.

VERSATILITY

Extremely versatile, Pazzaz NANO™ fits the pot it’s in, so you can produce a larger pot or basket, but it’s also good for 4-inch pot or gallons.

NANO™ may be used for hanging baskets, combinations and even as a groundcover. Plants grow to approximately 8 inches high and spread to 12 inches wide. Plant it in full sun.

CULTURE

Danziger bred Pazzaz NANO™ for more controlled growth, to make it easier and more cost-effective. And also to help the environment. With its compact controlled habit, Pazzaz NANO™ does not need plant growth regulators for successful production. This is something consumers and growers have been requesting, and an issue that will keep arising.

Pazzaz NANO™ is an easy-growing portulaca, requiring little special treatment. With that in mind, here are a few tips to help get the most out of your crop. Stick one cutting per cell’ using a well-draining commercial media. Maintain pH at approximately 5.8 to 6.0 during rooting. Electrical conductivity (EC) should be 0.8 in week one and increase to 0.90 in weeks two and three. By week four, plants will do well with EC in the range of 0.90 to 1.2. For weeks one and two, maintain daytime greenhouse temperatures at 72 to 74^oF, and nighttime temperatures at 72 to 74^oF. Drop temperatures at 65 to 72^oF days and 68^oF nights for the remainder of rooting through week four. Portulacas are day natural, so no supplemental lighting is needed. We suggest a preventative fungicide application with Daconil on the day of sticking and a second Deconil application in week two. Be sure to always follow label instructions.

By week five, plants will be ready for transplant- one plant per pot into quart pots. Constant feed with a balanced fertilizer containing 100- to 150-ppm of nitrogen, continuing for the remainder of production. Keep EC at 0.90 to 1.2, and pH should also be steady in the 5.8 to 6.0 range.

Later in production, consider a 1-ppm Bonzi drench if needed, but Pazzaz NANO™ was bred to stay compact with no plant growth regulators and it is unlikely that plants will need it.

Daytime temperature should stay in the range of 65 to 68^o F, with night temperatures the same. Maintain a vigilant scouting and monitoring program to prevent any insect and disease activity. Maintain moderate humidity levels and good air circulation as a preventative. Plants will be ready for spring sale in approximately 14 weeks.

To the Greenhouse Product News

Done Deal: Easy Peasy Combos

Whenever we do the Pots, Baskets & Window boxes issue, I always like to have a feature taking a look at the mixed upright and hanging basket combos that can go in those containers. This time, we tapped some of the industry’s breeders and growers to tell us just how easy it can get filling those pots and baskets. In many cases, breeders are now offering multi-liner combos, which means they’re pre-selected to perform well together. If you’re the grower, too, that means less time choosing the right combos and more time counting your profits. Check out just a few of the newest offerings for 2018, and then turn to page 36, where we talk about a unique idea to personalize the container selection process.

Danziger

Mixis Blushing Bride—A darling mix that features Petunia Littletunia Pink Splash, Verbena Vanessa White and Gaura Grace Blush. Danziger’s Mixis come in three options, too: Same Crop (two to three colors with the same habit and timing), Combo Crops (two to three tested designer varieties) and Freestyle (build your own program).

Click here to read the full article of green PROFIT

The Rise of the GOLDEN EMPIRE™

Mishmar Hashiva, Israel – January 31, 2018, IPM Essen was a big success for Danziger. The global breeder presented a larger collection, inviting the visitors to explore their assortment of both bedding plants and cut flowers.

One outstanding product was the Golden Empire™, a member of Danziger’s TIMELESS™ Bidens collection.

“We decided to create a more focused display this year in Essen. Instead of having many different varieties on our display, we chose to exhibit only varieties from our TIMELESS™ collection and from our AMORE™ Petunia series. This turned out to be a smart decision” says Ayala Zilberman, Europe Sales Manager at Danziger.

TIMELESS™ is a rather new brand of Danziger’s Bidens, debuted at the 2017 Flower Trials.

“Our R&D has managed to create a large, diverse, unique and innovative assortment of Bidens. From top of the line best sellers, such as the Blazing Glory™ and Yellow Charm™ to new colors like the Pretty in Pink™, and unique varieties like the Golden Empire™. Danziger thus offers a “one stop shop” of Bidens, with all types and colors of Bidens, in one place. We called it our TIMELESS™ Collection, as we look at these varieties like a “family”, gathering all members from the more traditional to the “young and kicking” under the same umbrella of high quality Bidens brand” says Liat Kaplan, Global Marketing Manager.

“This exhibition was definitely very good for the Golden Empire™. People kept asking me “Is that Bidens?” and I was happy to answer- yes. This is actually one of my favorite Bidens varieties, as it so floriferous, regenerating flowers, and it has a tall, “royal” appearance, one cannot ignore” says Ayala.

Danziger will present the TIMELESS™ Collection again during the upcoming CAST event and at the 2018 Flower Trials.

Click HERE to the Floral Daily article.

Click HERE for Greenhouse Management media cover

Danziger prepares wide assortment for Flower Expo China

“China floriculture industry is growing and developing rapidly. We see an extraordinary increase in demand and interest for collaborations from so many different growers and companies in the Chinese market these days”. Says Micha Danziger, Chairman of the board.

Participating in this exhibition for the first time, Danziger will display their vast assortment of annuals, perennials and cut flowers. Visitors will be invited to explore the rich portfolio of best sellers, together with novelty items, in all three plant categories.

From the well-known AMORE™ Petunia, to the highly demanded Gypsophila, Danziger is devoting its best efforts to cater to the Chinese market needs and aspirations, offering not only high quality varieties, but also professional and extensive after service, aimed to help customers – from nurseries to growers, to achieve high quality final products.

Known for their global network of connections with growers, wholesalers, and buyers, Danziger will host in their booth also some high-quality growers from Kenya and Ecuador, presenting their outstanding flowers which are available for the Chinese importers.

“We strive to keep on innovating, in every aspect; from advanced genetics to updated production protocols, and all the way to marketing. We ask our team to think outside of the box, bringing more value to the whole chain. We understand the various needs of the Chinese market and make sure to provide all goods and services to support it. From professional guidance to accompany the trend of moving from seed propagation to vegetative propagation, including marketing support to promote sales and connecting our Chinese customers with multiple sources for obtaining our genetics to address dynamic market needs” Says Micha Danziger.

Come visit us at FlowerExpo China, Guangzhou, (stand T036)

Click HERE to Floraldaily press release

Revolutionizing Indian Agriculture by The Economic Times-Mumbai

India and Israel have shared a strong partnership in agriculture over the years.

Six months after Prime Minister Narenda Modi’s historic visit to Israel, first ever by Indian prime minister to the Jewish nation, his Israeli counterpart Benjamin Netanyahu is in India for a six-day state visit.

Netanyahu, who is the second Prime Minister from his country after Ariel Sharon to visit India in the last 25 years of a diplomatic relationship, is accompanied by a 130-member-delegation from various sectors including cyber, agriculture and defense.

Click here for The Economic Times article.

To watch our Chrysanthemum Modi™

Get Your Shelves Ready! our Portulaca NANO™ in Lawn & garden retailer

Portulaca Pazazz NANO™ Series has a compact, mounding habit with big flowers. Bred for controlled growth, it doesn’t need plant regulators to be successful. The flowers open early in the morning, creating a beautiful ball of color well into the evening. It’s known for having great weather tolerance, vibrant flowers and proven garden performance. There are four colors in the series: Orange, Fuchsia, Hot Pink and Yellow.

Click HERE to read the full article

Growing Tips for Bidens From a Plant Expert-Greenhouse Grower article

With bidens breeding and its development increasing exponentially in recent years, we’re seeing great advancements in the field. Along with that, I think we’ll see the crop become a major player in the market, beyond the niche crop it is now. New colors, forms, and habits are all contributing factors to the increasing popularity of this high-potential plant.

Even with the ramp up in breeding, producing bidens still takes attention to detail and a focus on quality. Here are a few of the tips we’ve developed over the years for perfecting and breeding bidens. (Visit the Danziger website to see bidens breeding.)

Production Recommendations For Growing Bidens Successfully

Rooting: Bidens varieties are easy to root. They typically take off within 10 to 14 days at temperatures of 64°F to 75°F (18°C to 24°C). Consider a preventative drench with a fungicide such as Daconil after sticking trays.

Planting: For 4-inch pots, use one plant per pot. Plants will be ready for sales (from rooted cuttings) within six to eight weeks. For 6-inch (15 cm) pots, use one to two plants per pot, and they’ll be ready in about eight to 10 weeks. If you’re producing 10-inch (25 cm) hanging baskets, use three to four plants, and the baskets will be ready in 10 to 12 weeks.

Pinching: Bidens benefits from one soft pinch during planting, in about week three after sticking the liner.

Light Intensity: Bidens prefers full sunlight. Provide a minimum of 6,000 footcandles (60,000 LUX) of light.

Temperatures: Keep greenhouses relatively warm when growing bidens. Maintain daytime temperatures at 64°F to 75°F (18°C to 24°C) and keep nighttime temperatures at 55°F to 65°F (13°C to 18°C).

Fertilizer: Provide a constant feed with a balanced fertilizer, at levels of 200 to 250 ppm nitrogen, containing average micronutrient levels.

Irrigation: Bidens benefits from constant moderate moisture. Excessive dryness can cause petal drop.

Growing Media: Choose a well-drained, disease-free potting mix. Maintain pH at 5.5 to 6.3 and electrical conductivity (EC) at 0.6 to 0.9.

Growth Regulators: Plant growth regulators (PGRs) can be considered optional for bidens. They are not necessary under high light intensities. If you decide to do a PGR application, consider one to three sprays of Alar (B-Nine) at approximately 2 gram/Liter according to required plant size. Always read and follow label instructions.

Pests and Diseases: An integrated program is essential to successful pest and disease management. Start with a standard preventive program. Throughout production, continue with a vigilant scouting and monitoring program to prevent any insect and disease activity. Maintain moderate humidity levels and good air circulation as a preventative. In particular, scout and monitor for insects, including whiteflies, aphids, and thrips, and plan for preventative sprays. Diseases to watch for include botrytis and pythium. Drench with broad-spectrum fungicides as a preventative measure.

USDA Hardiness: Most bidens are hardy only in Zones 9 to 11, making them an annual in the majority of North America.

Check out our Bidens TIMELESS™ collection

To Greenhouse Grower article

Our RONICA™ at The Top 6 Rocky Mountain Perennials- by AmericanNursery

Big, fat and stout flower spikes put on an eye-catching show of dark pink flowers. Plants kept a formal appearance with great uniformity with dark, emerald-green foliage that really sets off the pink flowers. Bloom period was very long, especially if deadheaded. The plant had superior resistance to powdery mildew compared to other entries growing in the trial. Growth habit was very full and dense.

Bred by Danziger.

Click here to read the full article by American Nurseryman

and here for the article by Morning AgClips

Discover our Perennial Veronica RONICA™ series.

Danziger gears up for IPM ESSEN

Just a few months after their own “open days” event – the “Novemberfest”, held at the R&D facility in Israel, Danziger is getting ready for the IPM ESSEN show this month (Hall 2, Stand 2D40).

“After meeting with so many different companies from the industry, we can definitely say that expectations continue to rise in our industry. The need for better, new and unique varieties, together with an uncompromised demand for quality is growing from year to year” says Ori Danziger, Deputy CEO.

In the midst of season 2017-2018, Danziger will utilize their display to give focus on two of its “star” brands. This is the 2^nd year AMORE™ Petunia is on the rise, with extraordinary increase of sales, year after year. “The AMORE™ series is a rare industry jewel, as it brings together a top- of- the- line breed of Petunia, answering all “functional” needs of the grower and end-consumer, together with the “extra” added value of an emotional story to go with it” says Ayala Zilberman, Sales Manager Europe.

After the success of last season’s promotional kit, with high demand for the AMORE™ branded pots, this season Danziger takes it to the next level, positioning it as the perfect gift for Mother’s Day, and any other special event.

“We understood the potential of this product in bringing incremental sales, as it can be used not only in the common way of personal use in one’s own garden, but rather to set as a love gesture for a loved one, who better than a mother. For this we created a full package of branding materials, to enable retailers to maximize the potential in this high consumption occasion” says Liat Kaplan, Global Marketing Manager.

The second “upcoming star” is the Bidens TIMELESS™ collection. “We see the high demand for Bidens, both for the best quality of the “known” varieties, from BLAZING GLORY™ to MEGA CHARM™, as well as for new and different Bidens varieties- such as the GOLDEN EMPIRE™, that can even be mistaken for a different crop due to its unique upright habit, or the WHITE DELIGHT™ and PRETTY IN PINK™, that allow different colors in Bidens” says Liat Kaplan.

This year, for the first time in many years, Danziger will also add a display of their cut flowers assortment. “We see high demand for our wide assortment worldwide. As the cut flowers industry is becoming more and more global, we receive so many requests from wholesalers, retailers, importers and of course- growers, for more information about sourcing our varieties for Europe. To answer this demand, we will have a display of our best sellers in this exhibition as well” says Anat Moshes, Vice President, Cut Flowers Sales.

In this section, visitors will be able to explore the Danziger assortment, from the best seller XLENCE™ Gyp, to the famous SCOOP™ Scabiosa collection.

Click here to Floraldaily press release

Danziger “Novemberfest – Bedding Open Days”

This week Danziger’s bedding open days “Novemberfest” event is coming to an end. An entire month during which bedding customers from all around the world, from Europe to Japan, from North America to Australia came for private sessions with the Danziger management team.

Over 100 top management teams from leading nurseries, growers and retailers came to explore the future varieties and concepts from the Danziger house.

“In a developed industry as ours, we feel the need to provide our customers with the full package. It all starts with the best genetics; this is why as breeders we allocate high resources of investments both in technology and in human capital in order to make sure we bring the best. But in today’s competitive and rapidly changing environment we have to bring added values- concepts, future planning, creative collaborations, all creative ways to allow higher success for our partners and us” says Ori Danziger, Deputy CEO.

During the open days, visitors were able to explore a wide assortment of future varieties, and to take part in the screening and decision process. From the known AMORE™ Petunia series, through the TIMELESS™ Bidens- a family of high-quality and well diverse assortment of Bidens, to the new series that will be launched next season, the promising LIA™ Calibrachoa, with strong colors and habit.

“We want to make sure we bring each customer the best value for its own unique position and strategy. We spend time to listen to our customers, learn about their needs and dreams, adapt and change, and challenge our teams; breeders, sales, production and marketing to come up with dedicated solutions that will create mutual success” says Ori.

Danziger will continue to reveal its upcoming season’s added values at the IPM ESSEN, 2018 January 23rd – 26th , Hall 2 stand number 2D.40

To FloralDaily’s article

Danziger to intrigue visitors at the Aalsmeer trade fair

Visitors who walked around the different booth and displays last week in Aalsmeer were surprised to see Danziger’s “SCOOP™” display.

No designed bouquets on high platforms “shouting out” their marvelous appearance were there. Actually, at first glance, the display looked almost empty, with only one large arrangement on the stand.

Instead, mysterious boxes were aligned in a row, inviting curious visitors to get closer and take a peek. Inside the boxes, laid an extraordinary arrangement, made by Astrid Van Der Berg using different colored plates for the SCOOP™ Scabiosa series, which is receiving much recognition in the market and is constantly on the rise.

“Having double appearances at once, one at the IFTF and one in Aalsmeer, encouraged us to have some fun and take risks. We decided to be different, and use our Aalsmeer display to attract more attention, not by being “louder”, but rather by being “unique”” says Liat Kaplan, Global Marketing Manager.

Reactions were positive and enthusiastic with many passersby who could not resist the temptation to get closer and look down to “search” for the lost flowers of the display.

“We say “imagine more” and we mean it. We encourage each of our employees around the world, no matter what discipline they come from, to always try and “imagine more”, bring more value and progress to our company and industry” says Ori Danziger, Deputy CEO.

The SCOOP™ series continues to collect awards, after the winning of Blackberry SCOOP™ at the Glass Tulip in 2014, when it was just introduced – Candy SCOOP™ picked the 3^rd prize at the Dutch Tulip award held by FloraHolland early November.

To FloralDaily’s article

Diversification is to become more important – Proflora 2017

It all starts with the end consumers demanding more personalization. More options to fit their own personal needs and tastes” says Liat Kaplan, Global Marketing Manager, Danziger.

This year, Danziger chose to display its large assortment in a new way. Split into concepts by windows, a wide portfolio of Gyp, mums and fillers was exhibited, allowing visitors to find the best solution for their own needs. The 4^th window was to show options of real-life uses, bouquets and arrangements with the new and best sellers varieties.
“We feel this need increasing from all parts of the value chain- from growers, through wholesalers and florists, all are much more open to expanding their assortment, offering a wider assortment for their customers”, says Ori Danziger, Deputy CEO.

One of the high focus series was the SCOOP™ collection, a series of 17 varieties, outstanding for its large heads, unique texture and wide color collection. “We feel the market’s tendency towards “cushion” style, with many petals and fluffy texture. Our vegetative breed of the Scabiosa, enabled us to bring a game-changing series with the crop, offering a creative and unordinary new flower, to fit this tendency”, says Danziger. One of the varieties in the series SOFT SCOOP™ a lavender cushion has one the 1^st prize in the diversification segment at the competition held during the exhibition, showing once more the market acknowledge the uniqueness and the beauty of this amazing crop.

At Danziger’s display, one could also find many novelties; fresh from last month’s blooming for mums, with unique colors and textures.

Being the global leader of the Gyp market, Danziger used this exhibition to introduce its wide gyp assortment, with different sizes and colors, with the leading XLENCE™ large flower, to the “MY WHITE COSMIC™ known for its extra white flowers. For small flowers, Danziger introduced its very new varieties “MILLION STARS Ⅱ™” and “MILLION CLOUDS™”, as well as the MILLION DAISY™, also known as OPHELIA™, which has unique “empty centered” flowers, resembling mini daisies.

“We take it up on ourselves to continue to “imagine more”, bringing new creative solutions to our industry, from top of the line breeding, to extraordinary marketing solutions, and this exhibition is always a very good opportunity to speak directly with so many factors in our industry, to share and to listen, in order to identify the industry’s future needs. No doubt, we are coming back home with a lot of homework”, says Kaplan.

To FloralDaily’s article

DANZIGER PRESS RELEASE IN FANTAZY.RU ISSUE 10,2017

The chrysanthemums market is one of a kind; it’s colorful, versatile and diverse.

Cut Chrysanthemums are one of the sole products that can have both premium and basic varieties in the same flower category. It can be used as a focal flower or as filler.

Chrysanthemums are divided into different types:

Daisy type – with a center disk and one or more rows of florets.
Anemone type – with a cushion like center and prominent florets
Ponpon type – is full double or small size flower
Spider form – where the disk florets are concealed and the ray florets are tube like.

Each of the types can be used in a different way. Chrysanthemum can be found in a daily bouquet sol at your local supermarket store and in a breath taking bridal bouquet – it all depends on the type and color you choose to use.

Chrysanthemum is a cross border product offering endless opportunities and options.

Some chrysanthemums have unique characteristics like extraordinary vase life, which allows shipping by see and offering better price point to the buyer. Another one is its ability to be tinted – thugs allowing it to be any color you dream of.

Danziger as leading breeder took upon itself to be close to the growers and establish a local facility for production and R&D in Antioquia, Colombia.

At the end of August Danziger held open days event, for the 2^nd year at its on facility, with hundreds of visitors from the leading companies in the floriculture industry. The visitors saw the leading brands like ATLANTIS® Series, GEORGIA™, CARA MIA™ and many more, the new introductions that were selected at the last year event like PAULINA™, CARLA™ and the new codes. After touring the farm, some of the promising codes were selected with a substantial number of votes – these will soon be named and available to the market.

Another promising variety that was introduced recently is MODI™ – a daisy type flower that was named after His honorable Indian Prime Minister Modi, who visited Israel and Danziger facilities couple of month ago.

Click here for October,2017 fantazy.ru issue

PDF version to Danziger article on fantazy.ru October issue

India Prime Minister visit in Danziger Israel

Mishmar Hashiva, Israel – July 5, 2017 – India Prime Minister Modi landed in Israel Yesterday with his delegation, to explore possible cooperation’s with Israel in several fields, agriculture to be an important one of them. The visit, hosted by Israel Prime Minister Netanyahu, the ministry of foreign affairs, and Agriculture Minister Ariel, took place in Danziger facility at Mishmar Hashiva’a.

The Indian delegation asked to explore advanced and precise agriculture and R&D, and so Danziger was their first visit after landing in Israel. Being a global company at the forefront of the industry, Danziger demonstrated to Netanyahu and Modi an overview of innovative breeding techniques and revolutionary products, as well as explaining about the overall complex process of developing new genetics for a global, diversified market.

In the honor of India Prime Minister, Danziger has decided to call a new Daisy variety, soon to be launched in his name – “Modi “. Ernest and Zehava Danziger, 93 years old, founders of Danziger, welcomed both Prime ministers with a bouquet composed “Modi “.

The flowers were brightly colored to compliment the vibrant Indian culture.

“R&D doesn’t end in Danziger’s premises, we have our own trial stations spread all over the world, in Colombia, Kenya, N.A, Europe and far east. Our breeders, sales and marketing teams go all around the world, working side by side with our local partners, growers of different sizes and specialties making sure we give the best after sell service and technical support. We leverage this global intelligence, into local agriculture success. We believe that in order to achieve great business success, all partners must benefit. In our company’s mission statement, we call it “creative collaboration”. We work with people, and for people, and we always do it together.” Said Ori Danziger, Deputy CEO

“We were much honored to be chosen as the first place to see, when talking about advanced and precise agriculture. Being a global company, we watch the rapid development of the far east, China and India in specific, and are very passionate about exercising business and transnational cooperation, grow and develop those high potential horticulture markets” said Micha Danziger, Chairman of the board.

NarendraModi.in

DANZIGER TO DEBUT OUT-OF-THE-BOX MARKETING AT FLOWER TRIALS 2017

Mishmar Hashiva, Israel – 24 of May, 2017 – At Flower Trials 2017, Danziger will reveal a new strategy to take its top-of-the-line breeding and production to the next level again, including innovative marketing to create consumer brands from varieties such as its AMORE™ Petunia.

“At Danziger, innovation is about delivering the best value to our customers – from excellent service, agile business methods and newest production techniques to compelling marketing,” says Ori Danziger, Deputy CEO. “With AMORE™, we’ve gone all the way to bring our customers a total branded experience.”

A series of revolutionary marketing activities will kick off around Flower Trials 2017, 13-16 June.

AMORE™: CHANGING THE RULES OF POTTED PLANT MARKETING

In a rare move, Danziger has produced a “teaser” video invitation for the exhibition featuring the message, “Are you ready to share your love?” The short film, shot in Leiden, Holland, shows different people receiving a hand-delivered package of love containing an AMORE™ potted plant.

“While potted plants are usually bought by a person for his or her own use, we wanted to open a new selling opportunity by transforming the AMORE™ series into a gift,” says Anna Chernyavsky, Director of Sales – Bedding & Perennials.

To ensure no visitor to Flower Trials 2017 misses out on the AMORE™ “share the love” experience, Danziger has decorated the display to look and feel like Paris, with chanson background music, complementary macaroons and flowering pots.

With another exciting marketing initiative, 200 lucky visitors at Danziger’s Flower Trials 2017 expo will have the opportunity to “share their love” in an original piece of interactive marketing, inviting them to send their loved ones a box of AMORE™ with a personal greeting card.

In an additional marketing campaign entitled, “Share your love in the cities,” Danziger aims to extend the end-consumer base for its AMORE™ series by targeting organizational buyers such as parks and municipalities. For this new campaign, Danziger has teamed up with partner Florensis to plant the AMORE™ series in a variety of romantic locations in city parks. The first event was held at Vondell Park Amsterdam on 10 May and will be followed on 5 June with a special “share your love” event held in the park, featuring live music, special romantic activities and branded AMORE™ giveaways.

AMORE™ has its own dedicated webpage, http://danzigeronline.com/cmp/amore/, providing clients and customers with a centralized place to find everything they need regarding the brand, from product information to photos of AMORE™ events and a range of branded marketing materials.

BIDENS: RE-INVENTING A TRADITIONAL CATEGORY

Bidens is another crop that Danziger aims to reinvigorate through an imaginative marketing and branding approach. “Over time, the Bidens market has earned a perception as being traditional, almost boring, and dominated by yellow coloring and low innovation,” says Chernyavsky. After extensive breeding and crop development, Danziger is adding to its extensive Bidens collection, beginning with never-before-seen colors such as bright pink.

The entire assortment will be promoted through a marketing campaign called “TIMELESS™.” “This time our brand will not stand for a series, but rather for a crop, accompanied by a promise to bring the best of the known, together with a new, innovative generation that will be breaking the former rules of the category,” says Kaplan. “The name ‘Timeless’ expresses the idea of combining respect for the established and successful, with excitement for the new and innovative.”

NEW VARIETY HIGHLIGHTS FOR 2017

Among Danziger’s hundreds of varieties at Flower Trials 2017, highlights include:

TIMELESS™ – Bidens, to be presented for the first time with its new brand (New Generation of Bidens)
NESIA™- Nemesia (heat resistance and delicate fragrance)
PAZZAZ™ – Portulaca (floriferous nature with moderate trailing habit),
PAZZAZ™ NANO – Portulaca (flower opens up very early in the morning, enabling a touch of color even with the morning coffee in the patio)
CAMPINO™ Portulaca (outstanding qualities from the growers’ pot and up to end-user’s garden/excellent shelf-life at point of sale
SUN HARMONY™ (ideal for garden with high tolerance to high and low temperatures)
LITTLETUNIA™ and CAPELLA™ – Petunia series (splendid display throughout, from the grower pot up to the end-user)

For more information on visiting Danziger at Flower Trials, please visit. https://www.flowertrials.com/en/participants/danziger-imperial-plants.

To GreenHouseMag article

Our GOLDEN EMPIRE™ in Tagawa gardens article

Consider a big show of yellow

Deborah, one of Tagawa Gardens Production Co-supervisors, is a big fan of a sassy yellow flower she found at the Hardy Boy trials. Bidens “Golden Empire” will make an eye-popping statement in any container garden or hanging basket.

Masses of bright yellow flowers concentrate into a rich yellowish-orange in the center of each blossom. Bidens are great little flowers that deserve more attention. Maybe “Golden Empire” will win a whole new following.

Click here to read the full article

The Experience Economy Has Entered Floriculture

Beyond Breeding: The New Drivers of Demand

When Culture Shapes Consumption

Flowers become the bridge between cultural inspiration and real-world experience. And that bridge is where long-term opportunity begins.

From Exposure to Desire

Why This Matters for Florists, Wholesalers — and Growers

Translating Insight Into Action

The Valentine’s Series

Making Flowers a Habit – Not Just a Holiday

Leading with Creativity – Alongside Genetics

About Danziger

Check Out Captivating Combinations That Turn Heads at Retail

See the future of combinations and vote for your favorite Durabella® mixes at Danziger’s CAST Display

Schedule your visit today.

Danziger’s 2025 CAST Display is Primed for Success

The right plants make all the difference: 2026 genetics showcase creative solutions for growers and home gardenersSchedule your visit today.

Danziger Breeding Innovations Create Award Winning Calibrachoa

New genetics focus on grower benefits, well-matched series and stunning performance

Mark your calendars now!

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Danziger Does So By Expanding State-of-the-Art Greenhouses to Better Serve Their Customers

More Than Color: Visitors Share Top Picks from CAST Display

Intensive research leads to an exciting introduction year for 2025 View images from the event here

Make 2025 a winning season with Danziger!

2025 Catalog Available Now

The Spirited Sprinter Team

Power Performing Petunias

Competition Ready Calibrachoas

Get ready for Danziger’s multisensory display at Flower Trials 2024 The Netherlands & Germany, June 11-14

Here’s a sneak peek of what to expect:

Many more surprises at the event, so let’s meet and talk flowers!

As the floriculture industry embraces the beauty of this coming spring, Danziger invites all to join in its 70th celebration—a global festival of teamwork, innovation, and the human spirit

Cultivating what’s next for 2025 and beyond

Discover innovation, beauty, and inspiration as they come to life during the first open days’ event taking place in the new showroom.

Visit booth #166 to see the future of foliage plants with offerings from Danziger’s new Floresta™ program

New videos and images from the R&D Center in Israel available now

2023 is a special year for Danziger, celebrating 70 years as a company alongside the celebration of the founder, Ernest Danziger’s 100-year birthday on November 16th.

Florida Company will become the first dedicated rooting station for Danziger foliage

The Company offers more than 30 brand-new combinations available for the 2024 season

View the new catalog here

Six Series delivers more for growers, retailers and home gardeners

Company partners with the Horticulture Research Institute to elevate the future of the industry

DANZIGER LAUNCHES “HAPPY YELLOW DAY” CAMPAIGN Inviting the global floral industry to celebrate the arrival of spring

Schedule your Cultivate visit today!

Learn more about how Breeding In Tune with Nature makes Danziger different

Innovative breeding in tune with nature delivers must-have varieties and combinations

Celebrating the beauty breeding in tune with nature brings to the world

Flexible ordering brings peace of mind

Danziger is setting a new standard for foliage plants in North America

Summer Celebration

ALONIA™ Series

Best for Baskets

The WOW Factor

Powerful, Groundbreaking Perennials

GUATEMALA™ Gold

Virtual Events

Webinar

Virtual Presentations

Live Event in Israel – November 6th to December 1st

Garden to Vase

The “WOW Factor” squad checks all the boxes.

DuraBella® Combination Program

Keep Up with the Latest Consumer Trends

Enhance the Point-of-Sale Experience & Increase Sales

Engage with your Customers on Social Media

GLOBO™ series

SENTI™ Roses

SKYLER™ SPLASH series

About Danziger

Every year one day has been set aside to recognize women and to celebrate their social, economic, cultural, and political achievements. The day is known as International Women’s Day and this year Danziger decided to focus on the world of floristry and floral design.

Here are the links for the full interviews:

Hitomi Gilliam – Eco Future

Jacqueline Boerma – Master Education

Holly Heider Chapple – Embrace and Inspire

Elly Lin – Determined Design

About Danziger

Choose the Right Type of Calibrachoa

Monitor your pH

Stay Ahead of Potential Problems

The right plants make all the difference: 2026 genetics showcase creative solutions for growers and home gardeners
Schedule your visit today.

Get ready for Danziger’s multisensory display at Flower Trials 2024
The Netherlands & Germany, June 11-14

DANZIGER LAUNCHES “HAPPY YELLOW DAY” CAMPAIGN
Inviting the global floral industry to celebrate the arrival of spring