The biggest flower holiday is almost here! Are you ready? Research shows that midweek Valentine’s Day celebrations mean even stronger sales. So, 2019 is on track for a record-breaking year. According to the National Retail Federation, shoppers in the U.S. are expected to spend more than $19 billion dollars expressing their love. $2 billion of that will be on flowers.
When you think about flowers for Valentine’s Day, everyone automatically dreams up an image of roses. According to the Society of American Florists, 83% of the flowers purchased on Valentine’s Day will be roses. It’s no surprise, as their beauty and bold colors truly signify strong and lasting love.
In design work, a stunning focal point such as roses also needs a beautiful backdrop. That is where Gypsophila becomes a standout. The light and airy flowers of Gypsophila provide a wonderful accent and filler for just about any type of arrangement. Their bright white flowers highlight beautiful blooms of any variety, providing a softer, lovelier feel to arrangements, perfectly setting the tone for a romantic Valentine’s Day.
“Danziger is the global leader in Gypsophila. Our varieties offer many different styles of this must-have plant,” says Michal Shafransky Fridman, marketing and communications manager for Danziger Cut Flowers. “From dainty to dazzling, choosing the right variety will help create the best look and feel for your arrangement, adding just the right amount of romance. This Valentine’s Day we’re singing the praises of our Gyp and we know you will be too.”
The Greatest Love of All
Danziger’s XLENCE® collections show just how big love can be. This variety features blooms that range between 10- to 13 mm in size. The flowers are pure, brilliant white and perfectly ball-shaped. Big. Bountiful. Beautiful. They are the perfect pair for larger roses, creating an impressive arrangement.
Crazy Little Thing Called Love
Love can make you crazy in a million wonderful ways. The MILLION Collection™ Gypsophila helps to express that love with dainty, small flowers ranging from 5- to 8 mm. Pairing this collection with smaller flowered roses creates a delicate and classic bouquet. Choose from several varieties including MILLION Stars®, which features a multitude of very small white blooms that form a wide canopy.
I See Your True Colors Shining Through
Go beyond white to white hot color with the MY COLOR™ Collection. MY WHITE COSMIC™ is a dazzling white – so brilliant, it’s like no other Gyp on the market. Its shining, medium-large size flowers are voluminous and impressive, full and perfectly round. They also have outstanding vase life.
The MY COLOR™ collection also features My Pink®. This innovative soft-pink colored Gyp opens a whole new world of design possibilities. These naturally pink, plump flowers sit atop strong stems making it the perfect choice for a whimsical and unique arrangement.
Finding just the right Gypsophila for your Valentine’s Day flower arrangement ideas will allow you to create a world of romance for customers. They’ll soon be singing your design praises! Be sure to share pictures of your Valentine’s Day flower promotions with us!
Don’t limit Gyp’s pairings to just roses. This versatile flower can help create innovative Valentine’s designs by partnering with anything from Anemone to Veronica. MY WHITE COSMIC™ Gyp, paired with PAINTBALL™ Craspedia, SCOOP® Scabiosa, SKYLER™ Veronica and many other blooms, creates a wildly romantic bouquet that is as unique as your Valentine.