15 Dec 6 Danziger Collections that are Changing the Game
Breeding quality flowers requires a delicate mix of art and science. While a creative flair is required to successfully capture the market’s imagination, it’s the science that delivers on those promises. Danziger, a floriculture company that has been bringing innovative offerings to market since its inception in 1953, knows a bit about ornamental plants. The process begins with a dedication to breeding for the right genetics. “Danziger’s approach to innovation is in the breeding, and we do things by necessity,” says Mike Fernandez, Market Manager North America for Danziger. “Normally, Danziger will decide on a model and breed towards that model, with...